When it comes to investing in a large SUV, buyers are often not only concerned with performance and comfort, but also with how well their vehicle will retain its resale value over time. With the used car market remaining robust and more consumers opting for pre-owned vehicles, resale value has become a key factor in the purchasing decision.
In this detailed guide, we’ll explore which large SUVs best hold their value based on a range of criteria including performance, reliability, market demand, and depreciation trends. Whether you’re a growing family, an outdoor enthusiast, or someone considering a long-term investment, this article will help you make an informed decision and ensure your next SUV purchase is both satisfying and financially sound.
Key Factors That Affect an SUV’s Resale Value
Before diving into specific models, it’s essential to understand what influences an SUV’s depreciation and long-term value. Several factors contribute to whether a vehicle maintains its worth after years of ownership.
Brand Reputation and Reliability
One of the most consistent determinants of resale value is the brand’s reputation for reliability. Vehicles from manufacturers known for durable builds and strong engineering tend to depreciate more slowly. Toyota, Honda, and Lexus regularly top lists for long-term value retention because of their proven dependability.
Demand Trends and Consumer Preferences
Market demand also plays a significant role. SUVs that are versatile, comfortable, and offer a wide array of tech and safety features generally remain more popular in both new and used markets. Consumers prioritize factors like fuel efficiency, drivetrain options, and interior space when choosing a used SUV.
Maintenance Costs and Repair Availability
The cost of ownership is linked to long-term value as well. SUVs that are less expensive to maintain and have easily accessible parts typically attract used buyers more than those requiring specialized service. Lower repair and service costs usually translate to better residual values.
Overall Economic and Industry Conditions
Even the strongest SUVs can be affected by economic shifts. The supply chain post-pandemic, for example, caused a spike in used car prices, allowing many vehicles to retain more value than anticipated. Understanding the broader financial landscape can provide a more accurate picture when assessing what to expect from a vehicle’s resale potential.
Top Large SUVs with the Best Resale Value in 2024
Now, let’s explore the best-performing large SUV models when it comes to retaining value over time. These rankings are based on data from leading automotive valuation sources such as Kelley Blue Book (KBB), Edmunds, and iSeeCars — some of the most trusted authorities in the automotive industry.
1. Toyota Sequoia
A standout in the value retention game, the Toyota Sequoia benefits from its association with the brand’s legendary reliability. Whether it’s the upgraded i-FORCE MAX hybrid powertrain or the standard V8 engine, the Sequoia’s reputation for longevity supports strong resale numbers.
Why It Holds Value
- Toyota reliability ensures long-term appeal in the used market.
- The vehicle’s towing capability (exceeding 9,000 pounds) is highly sought after by family and outdoor users.
- Hybrid engine option enhances appeal in today’s fuel-conscious environment.
2. Lexus LX
The Lexus LX 600, the luxury variant of Toyota’s Land Cruiser family, continues to show resilience in the resale market. While expensive when new, the LX is known for holding a surprising percentage of its value partly due to its prestigious branding and mechanical durability.
Noteworthy Traits:
- Part of a smaller-volume luxury lineup, which often means exclusivity.
- High-quality interior and a track record of minimal mechanical issues.
- Strong appeal in markets where off-road capability matters.
3. Ford Expedition
The Ford Expedition continues to impress, particularly with the Max variant, which offers a larger body and third-row legroom unmatched by some rivals. Its hybrid powertrain (EcoBoost with hybrid assist) also improves fuel economy, further enhancing its desirability.
What Drives Its Resale Strength:
- Popular in the U.S. market, meaning high demand and availability.
- Technological features such as SYNC 4 infotainment appeal to modern buyers.
- Competitive pricing in its class keeps pre-owned values healthy.
4. Chevrolet Suburban
The Chevrolet Suburban is another classic large SUV that has withstood the test of time, including the shift to hybrid powertrains in recent years. It remains a favorite for families and commercial users alike.
Resale Value Highlights:
- Timeless design — generations of Americans have grown up using the Suburban.
- High towing and seating capacities.
- Strong used market in areas that require full-size vehicles for work or lifestyle.
5. Jeep Wagoneer and Grand Wagoneer
Jeep’s re-entry into the luxury SUV space with the Wagoneer and Grand Wagoneer has been bold. Although newer to the scene, these vehicles have shown promising resilience in retained value, particularly for the top-tier Grand Wagoneer.
Key Resale Factors:
- Combines retro appeal with modern American craftsmanship.
- Premium interiors with top-tier materials lure discerning buyers.
- Limited volume ensures exclusivity to some extent.
- Toyota Sequoia – Most reliable among full-size SUVs
- Lexus LX – Top luxury option with staying power
- Ford Expedition – Technology-savvy and popular nationally
- Chevrolet Suburban – A legendary body-on-frame design
- Jeep Wagoneer – High-end craftsmanship with strong appeal in select markets
How Depreciation Affects Your Investment
Understanding the rate at which a vehicle depreciates is essential to assessing a smart long-term investment. The following general rule of thumb applies:
Average Depreciation Curve
- Most large SUVs depreciate around 15–25% in the first year.
- By the three-year mark, that figure rises to 40–50%.
- After five years, many will have lost 60–70% of the original price.
However, models known for high demand and durability — like those on this list — typically fall into the lower end of those ranges.
Five-Year Depreciation Comparison
| Vehicle | Starting MSRP | 5-Year Resale Value Estimate | Depreciation Rate (5 Years) |
|---|---|---|---|
| Toyota Sequoia | $61,000 | $36,600 | 40% |
| Lexus LX 600 | $117,500 | $62,000 | 47% |
| Ford Expedition | $56,000 | $30,000 | 46% |
| Chevrolet Suburban | $59,000 | $33,000 | 44% |
| Jeep Grand Wagoneer | $109,000 | $49,000 | 55% |
Note: Depreciation rates are estimates derived from sources like Kelley Blue Book and third-party market data.
Maximizing Your SUV’s Resale Value
Even with a vehicle known for its value retention, proper maintenance is critical. Follow these best practices to ensure your SUV appreciates favorably on the resale market.
Maintain a Detailed Service History
One of the most overlooked but vital steps is keeping a comprehensive log of maintenance and service. Whether routine oil changes or major drivetrain work, potential buyers value transparency in ownership history.
Keep the Exterior and Interior in Good Condition
Avoiding cosmetic damage — such as dents, cracked bumpers, or torn upholstery — can significantly impact resale value. Regular detailing, prompt repairs, and using high-quality seat covers can make a difference.
Hold on to Factory Options
If your large SUV was equipped with any premium OEM (original equipment manufacturer) accessories — like roof racks, factory tow packages, or lift kits — make sure to mention them. These genuine additions add perceived value and differentiate your vehicle from others on the used market.
Drive Less Than Average Miles
The average annual mileage for a vehicle is around 12,000 to 15,000 miles. Keeping your yearly total lower than that average will help your vehicle remain more desirable in the used market.
Time Your Resale Strategically
Timing the sale of your SUV to periods of high demand — such as spring and early summer — can fetch better values. Pay attention to inventory levels, seasonal needs, and overall market momentum.
Conclusion: Choose Smart and Sell Strong
Selecting the best large SUV that holds its value requires balancing initial cost, mechanical reliability, brand recognition, and lifestyle fit. Whether you go with a dependable Toyota Sequoia, a high-end Lexus LX, or a powerful Ford Expedition, choosing wisely can pay dividends when it’s time to sell or trade in.
With depreciation being an inevitable factor in vehicle ownership, opting for a large SUV that retains its value ensures you’re making a financially responsible — and personally satisfying — investment that lasts for years to come. Conduct thorough research, test-drive your shortlisted SUVs, and always consider resale value as a central factor in your final choice.
By staying informed and making thoughtful ownership decisions, you can ensure your large SUV provides both utility and wise financial returns.
What factors determine which large SUV holds its value best?
The depreciation rate of a large SUV is influenced by several factors including brand reputation, reliability, fuel efficiency, and maintenance costs. Vehicles from manufacturers known for long-term durability, such as Toyota and Honda, often retain their value better. Additionally, models that offer strong towing capacity, versatile seating, and desirable features like advanced safety systems or luxury amenities tend to be more sought after in the used car market.
Another major factor is overall market demand. Large SUVs that are popular among families or used for work purposes maintain higher resale values due to consistent buyer interest. Trim levels, ownership costs, and even color preference can impact residual value. SUVs with a proven track record for minimizing repair frequency and offering a smooth ownership experience are more likely to hold value over time.
Which large SUVs are known for retaining the highest resale value?
According to 2024 data, the Toyota Sequoia leads the list for best resale value among large SUVs due to its reliable performance and strong brand reputation. The Honda Pilot and Kia Telluride also rank highly, offering a balance of reliability, comfort, and functionality that appeals to both new and used buyers. The Chevrolet Tahoe and Ford Expedition remain competitive, particularly in markets where American-made vehicles have high demand.
Luxury models such as the Cadillac Escalade and Lincoln Navigator maintain strong values thanks to their premium branding and desirable features like upscale interiors and advanced tech systems. Among hybrid or electric large SUVs, the Ford Expedition Hybrid and Toyota Sequoia Hybrid variants are gaining traction for combining efficiency with retained value. These vehicles consistently perform well in depreciation studies conducted by automotive valuation firms like Kelley Blue Book and Edmunds.
Does a large SUV’s trim level affect its resale value?
Yes, trim level plays a significant role in determining a large SUV’s resale value. Higher trims with advanced features such as leather interiors, premium sound systems, driver-assist technologies, and all-wheel drive tend to hold their value better than base models. Buyers often look for vehicles that offer the most features for their money, which can make well-equipped SUVs more desirable as they age.
However, not all high-end trims automatically guarantee better retention. Overly specialized or limited editions—especially those with rare options—can sometimes hurt resale value if there’s limited demand for those specific configurations. The ideal scenario is a trim that balances performance, luxury, and technology without excessive customization. Trims like the Toyota Sequoia Platinum, Kia Telluride SX, or Chevrolet Tahoe High Country are examples that retain strong value due to their broad appeal and feature-rich design.
How does vehicle reliability impact the depreciation rate of large SUVs?
Reliability is one of the most critical factors influencing depreciation. Large SUVs with a track record of minimal breakdowns, fewer recalls, and low maintenance costs tend to lose value more slowly. Buyers looking for used vehicles often prioritize dependability, and models with strong J.D. Power ratings or Consumer Reports recommendations see better residual value as a result. Reliability also enhances consumer confidence in long-term ownership, increasing demand.
For instance, Japanese brands like Toyota and Honda have traditionally led in reliability, making their large SUVs—such as the Sequoia or Pilot—some of the slowest depreciating vehicles in their class. On the other hand, SUVs with mechanical complexity, frequent repairs, or reputation for electrical or transmission issues depreciate more quickly. In the 2024 market, vehicles with proven reliability data and extended warranties are more likely to retain a higher percentage of their original value after five years.
How do hybrid and electric large SUVs compare in terms of value retention?
Hybrid large SUVs are steadily improving in value retention due to rising consumer interest in fuel efficiency and reduced emissions. Models like the Toyota Sequoia Hybrid and Ford Expedition Hybrid have seen strong residual values in 2024 thanks to their combination of performance, towing capability, and eco-friendly features. As gas prices and environmental concerns remain relevant, hybrid SUVs are becoming more mainstream, increasing their appeal in the used market.
Electric large SUVs, however, show mixed retention results. While some premium electric models hold value well due to strong brand demand and cutting-edge tech, others lose value quickly due to limited charging infrastructure, battery degradation concerns, and rapid technological advancements that make older models outdated. As the market continues to evolve, and with growing incentives and better charging access, the long-term value of electric SUVs is expected to stabilize and potentially rise.
What role does maintenance cost play in a large SUV’s ability to hold value?
Maintenance costs directly influence resale value because they affect overall ownership expenses. Large SUVs that are inexpensive to maintain—through affordable parts, widespread dealership access, and proven reliability—tend to depreciate more slowly. Buyers considering a used SUV often research ongoing costs, and models known for low repair bills and long service intervals (like oil changes or brake replacements) are more attractive investments.
For example, the Honda Pilot and Toyota Sequoia benefit from extensive dealer networks and readily available parts, reducing service costs and boosting their depreciation performance. Conversely, vehicles with complex engine setups, rare components, or high-priced repairs (such as some European luxury SUVs) may suffer faster depreciation. A vehicle that’s easy and affordable to maintain throughout its lifecycle tends to command a better price when sold, especially after 3–5 years of ownership.
How does depreciation vary between luxury and non-luxury large SUVs?
Luxury large SUVs typically depreciate faster than their mainstream counterparts, though they often start from a higher initial price point. Brands like Cadillac, Lincoln, and Infiniti offer features and materials that justify a premium, but depreciation rates can be steeper because of higher costs of ownership and smaller buyer pools once they age. However, vehicles like the Cadillac Escalade continue to hold strong value due to brand prestige and strong after-market demand.
In contrast, non-luxury SUVs from brands such as Toyota, Kia, and Honda tend to depreciate more slowly due to their broader appeal and cost-effective ownership. These models often cater to a wider audience, including families and budget-conscious buyers. While the initial savings of buying a non-luxury model can be significant, the gap in depreciation is narrowing in 2024 due to increasing demand for upscale interiors and advanced technology in the used car market.