Toyota is one of the most respected names in the automotive industry, known for its reliability, fuel efficiency, and durable vehicle models. Among its extensive lineup, Toyotas SUVs are particularly popular—catering to a wide variety of drivers from families to outdoor enthusiasts. But in 2022, one particular model stood out, not just for its appeal to buyers but for its consistent sales performance across the United States.
In this comprehensive article, we’ll explore the top-selling Toyota SUV of 2022, break down what made it so successful, and compare its performance with other popular models in the brand’s SUV segment. Whether you’re in the market for an SUV or just curious about automotive trends, this article has all the details you need.
Identifying the Best Selling Toyota SUV of 2022
In 2022, the best selling Toyota SUV in the United States was the RAV4. The RAV4 (Recreational Active Vehicle with 4-wheel drive) has long been a favorite in the compact SUV category, and 2022 only solidified its position at the top of Toyota’s sales chart.
According to Toyota’s official sales data and third-party automotive analysts like Edmunds, Kelley Blue Book (KBB), and Cars.com, the RAV4 outsold all other Toyotas SUV models in the country that year.
Key Figures:
- Totaled over 448,000 unit sales in 2022
- Contributed significantly to Toyota’s overall SUV sales growth
- Outsold next closest competitors by a substantial margin
Why the RAV4 Was the Top Pick
The RAV4’s widespread popularity stems from a unique blend of features that appeal to modern car buyers:
- Versatility: Whether for city driving, highway cruising, or light off-roading, the RAV4 is adaptable to a variety of driving conditions.
- Hybrid Option: Toyota expanded the hybrid version of the RAV4, offering it to a broader audience looking to improve fuel economy and reduce emissions.
- Technology: With Toyota’s TSS (Toyota Safety Sense) suite and upgraded infotainment systems, the RAV4 offered modern tech features that consumers were asking for.
- Aggressive Styling: With a bolder front fascia and sharper lines, the RAV4 struck a balance between aggressive design and SUV practicality.
Comparing Toyota’s SUV Lineup in 2022
To understand just how dominant the RAV4 was, let’s examine the rest of Toyota’s 2022 SUV lineup and compare their sales figures:
Top Toyota SUV Models by Sales in 2022
| Model | 2022 Total U.S. Sales | Key Features |
|---|---|---|
| RAV4 | ~448,000 | Available hybrid, advanced safety tech, compact design |
| Highlander | ~142,000 | 3-row seating, refined interior, family-friendly |
| Venza | ~32,000 | Hybrid-only, premium styling |
| 4Runner | ~84,000 | Off-road capability, classic truck design |
| Sequoia | ~28,000 | Full-size SUV, capable towing, hybrid engine option |
From this table, it’s clear that the Toyota RAV4’s leadership was unmatched. While other models, such as the 4Runner and Highlander, were also strong performers, the RAV4’s market penetration was far beyond the rest, especially when considering the hybrid variant’s rising appeal.
RAV4 Versus the Competition
Not only did the RAV4 lead Toyota’s sales, but it also competed favorably against other compact SUVs in the U.S. market. For example, the Honda CR-V and Chevrolet Equinox were top-selling competitors—but the RAV4 held its ground due to its brand reputation and overall feature set.
Understanding the RAV4’s Resounding Success
What exactly made the RAV4 sell so well in 2022? Several factors played a role:
1. Hybrid Innovation and Efficiency
Toyota continued to invest in hybrid technology, and the 2022 RAV4 offered hybrid as a compelling, eco-friendly option. Paired with impressive fuel economy, the RAV4 Hybrid became more than just a vehicle—it became a responsible lifestyle choice for millions of consumers.
RAV4 Hybrid Fuel Economy:
- Estimated EPA rating of 40 mpg combined
- One of the most fuel-efficient SUVs in its segment
With gasoline prices rising in 2022, especially after the global supply chain disruptions and political tensions affecting crude oil, fuel efficiency was a major selling point.
2. Competitive Pricing Strategy
The RAV4 was positioned in a sweet spot between affordability and capability. Entry-level models started below $27,000, while fully loaded versions (including hybrid trims) remained under $40,000—offering strong value across its range of configurations.
3. Tech-Forward Features and Safety
Toyota packed the RAV4 with high-tech features, including:
- TSS 3.0 (Toyota Safety Sense), including adaptive cruise control, automatic emergency braking, lane departure warning, and more
- Apple CarPlay and Android Auto integration
- Up to 8-inch touchscreen with support for smart-home devices and third-party apps
These features placed the RAV4 ahead of many competitors in terms of safety, convenience, and user engagement.
4. Strong Brand Perception and Reliability
Toyota has long enjoyed a reputation for quality and long-term reliability. Consumer Reports consistently ranks Toyota brands high for dependability, and the RAV4 was no exception. Its durability and lower cost of ownership made it a smart long-term investment.
Customer Satisfaction and Loyalty
Data from the American Customer Satisfaction Index (ACSI) and other consumer satisfaction surveys indicated that RAV4 owners reported high satisfaction levels, ranging between 85-90%. This contributed both to repeat buyers and positive word-of-mouth referrals.
What Sets the RAV4 Apart in the SUV Market?
The RAV4 didn’t just outsell other Toyota SUVs—it stood out in the broader SUV market of 2022. Let’s explore what made it a segment leader.
Segment Overview
In 2022, the compact SUV segment was the fastest growing and most competitive. Buyers were shifting away from sedans toward more versatile, family-friendly SUVs. This made the market both diverse in offerings and highly contested.
Still, the RAV4 managed to capture:
- About 4.2% of all SUV sales in the U.S.
- A leadership position in hybrid and all-wheel drive segments
Versatility in Trims and Packages
One of the RAV4’s greatest strengths is the variety it offers. In 2022, Toyota offered over 11 different trim levels including:
- LE
- XLE
- XLE Premium
- XLE Nightshade
- Woodland
- Adventure
- TRD Off-Road
- Hybrid LE
- Hybrid XLE
Each trim targeted a different buyer, from budget-conscious individuals to off-road enthusiasts and eco-conscious consumers.
Towing and Utility
Despite its compact status, the RAV4 offered towing capacities of up to 1,500 lbs on certain trims, making it useful for light towing tasks. It also featured a rear cargo capacity exceeding 37 cubic feet—ample space for families and travelers alike.
Engine Performance and Handling
The 2022 RAV4 came with two engine configurations:
- Naturally Aspirated 2.5L Inline 4-Cylinder: 203 horsepower, CVT transmission.
- Hybrid 2.5L Inline 4-Cylinder with Electric Motors: Combined output of 219 horsepower, E-CVT.
The hybrid version, with improved acceleration, smooth handling, and reduced emissions, made it an obvious choice for modern consumers focused on sustainability.
Looking Ahead: Is the RAV4 Still Dominant?
Toyota’s SUV lineup has continued evolving since 2022. The RAV4 remains a strong contender and continues to be among the top-performing SUVs in its class. The introduction of the all-new 2023 RAV4 Prime—a plug-in hybrid with more than 40 miles of all-electric range—further solidified Toyota’s commitment to electrification and performance across its SUV segment.
Consumer interest has largely shifted towards hybrid and electric offerings. Yet Toyota’s conservative approach—refining its hybrid models while testing the waters with plug-in versions—has kept it ahead of the market surge, especially compared to companies that pushed too hard into BEVs (battery electric vehicles) too soon.
2023 Sales Comparison
In 2023, the RAV4 held steady:
- Continued to outperform other Toyota SUVs
- Hybrid variants increased in proportion of total sales
- TRD Off-Road and Adventure trims grew in popularity
- Still ranked top 3 in U.S. SUV sales
Trends Influencing SUV Sales Today
The popularity of SUVs continues to grow, with consumers favoring models that:
- Offer hybrid or electric powertrains
- Provide advanced driver-assist systems
- Are priced competitively, balancing affordability and luxury
Toyota’s RAV4 has been and continues to be a masterclass in strategic design and consumer targeting.
Conclusion: Understanding the RAV4’s Dominance
In summary, the Toyota RAV4 was the best selling Toyota SUV in 2022 due to a compelling mix of affordability, versatility, brand trust, innovative hybrid technology, and a design language that spoke to a broad audience. It’s more than just a vehicle—it’s a reflection of evolving American consumer priorities.
Whether you’re shopping for a car to fit your daily commute or planning your next weekend adventure, the RAV4’s strong performance, feature availability, and fuel efficiency make it a standout choice.
As SUV trends continue to evolve, and as Toyota expands its hybrid and electric offerings, it’s likely the RAV4 will maintain its throne for years to come. Keep an eye on its future releases, because Toyota, with the RAV4, shows no signs of slowing down.
If you’re in the market for a reliable, fuel-efficient, and tech-forward SUV, the Toyota RAV4 may very well be the vehicle you’re looking for.
What was the best-selling Toyota SUV in 2022?
The best-selling Toyota SUV in 2022 was the Toyota RAV4. Known for its reliability, fuel efficiency, and versatile design, the RAV4 continued to dominate Toyota’s SUV segment in terms of sales volume. This compact crossover has consistently ranked high in popularity among American buyers due to its well-rounded performance, wide array of trim options, and accessibility for a broad range of consumers.
Its strong sales numbers reflect consumer trust in the RAV4’s hybrid variant, which has gained popularity amid rising fuel costs and increased environmental awareness. Offering both front-wheel and all-wheel drive configurations, the RAV4 appeals to a wide audience—from urban commuters to outdoor enthusiasts. Its continued success is also supported by Toyota’s reputation for longevity and low maintenance costs, making it a favored option for both new and used car buyers.
Why is the RAV4 the best-selling Toyota SUV?
The RAV4’s success is largely due to its balanced combination of practicality, affordability, and advanced features. It delivers a comfortable ride, a spacious interior, and a wealth of standard technology and safety features through Toyota Safety Sense. Whether for daily commuting or weekend adventures, the RAV4 provides flexibility that suits a wide range of lifestyles and makes it a top contender in the crowded SUV market.
Additionally, the availability of a fuel-efficient hybrid version gives the RAV4 a competitive edge. Buyers are increasingly seeking vehicles that provide both environmental benefits and cost savings at the pump, and the RAV4 Hybrid meets those demands efficiently. With continuous updates and strong resale value, the RAV4 remains a top choice for families, first-time buyers, and anyone in the market for a reliable and versatile SUV.
How did the RAV4 perform in sales numbers in 2022?
In 2022, the RAV4 remained a sales powerhouse in Toyota’s lineup, with over 350,000 units sold in the United States alone. These figures place it among the top-selling SUVs in its class and make it the best-selling Toyota SUV for that year. The vehicle’s strong performance can also be attributed to minimal supply chain disruptions compared to some other Toyota models during the year.
Toyota reported that the RAV4 maintained a steady monthly sales average throughout the year, demonstrating consistent consumer demand. This level of performance not only showcases the RAV4’s widespread appeal but also highlights its resilience in a challenging automotive market shaped by semiconductor shortages and fluctuating economic conditions. The RAV4 also outpaced many competitors in the compact SUV category, reinforcing its market-leading position.
What trims or versions of the RAV4 contributed most to its sales?
Several RAV4 trims contributed to its strong sales numbers in 2022, but the LE and XLE trims were particularly popular among buyers. These mid-level trims offered a strong balance of affordability and features, including upgraded infotainment systems, improved comfort options, and Toyota’s full suite of safety technologies. Buyers were seeking practicality without compromising on convenience and safety, which these trims delivered effectively.
Furthermore, the RAV4 Hybrid played a significant role in driving sales, especially as demand for fuel-efficient and eco-friendly vehicles surged. The hybrid edition delivers excellent fuel economy without sacrificing cargo space, interior comfort, or driving performance. The Limited and Platinum trim levels of the hybrid also attracted premium buyers who wanted advanced features such as all-wheel drive, panoramic sunroofs, and premium audio systems.
How does the RAV4 compare to other Toyota SUVs in sales rankings?
The RAV4 outperformed all other SUVs in Toyota’s lineup in 2022, including the Highlander, 4Runner, and Sequoia. While these vehicles also enjoyed solid sales, they cater to different market segments—such as larger families and off-road enthusiasts—the RAV4’s compact size, diverse configuration options, and competitive pricing made it the most universally appealing choice for a broad audience.
Its dominance in sales reflects the growing preference for compact SUVs in the U.S. market, particularly among younger buyers and city dwellers. Other Toyota SUVs, while successful, typically serve niche audiences. For example, the 4Runner appeals to off-road fans, the Highlander targets large families, and the Sequoia competes in the full-size SUV segment. The RAV4’s broad appeal across age groups and lifestyles allowed it to maintain the top position.
Is the RAV4 a good value for buyers in 2022?
Yes, the RAV4 was an excellent value choice for buyers in 2022. With a starting price that remained accessible compared to other SUVs, along with high resale value and low total cost of ownership, it provided exceptional long-term value. Buyers could find well-equipped models without stretching their budgets, and the inclusion of advanced features such as adaptive cruise control, lane departure warnings, and automatic emergency braking increased its value proposition.
The hybrid version, though slightly more expensive at purchase, offered considerable fuel savings over time, making it especially attractive in an era of rising gas prices. Combined with Toyota’s reputation for reliability and strong warranty coverage, the RAV4 continued to be an outstanding option for buyers seeking both performance and economic efficiency without compromising on comfort or safety.
What are the key features that contributed to the RAV4’s popularity?
The RAV4’s popularity in 2022 was bolstered by a host of key features aimed at enhancing the driving experience, safety, and comfort. Its modern infotainment system with Apple CarPlay and Android Auto integration, spacious interior, and flexible cargo space provided convenience for drivers and passengers alike. Additionally, Toyota Safety Sense came standard across all trims, offering emergency braking, lane-keeping assist, and road sign recognition.
Another compelling feature was the range of powertrains available, especially the hybrid option, which continues to be one of the most popular on the market. The RAV4 Prime plug-in hybrid further expanded the model’s appeal by offering electric-only driving capabilities, giving buyers more flexibility with their fuel use. With all these features combined, the RAV4 delivered a compelling package that resonated with today’s tech-savvy, eco-conscious, and family-oriented consumers.