The 2024 Toyota 4Runner continues to be one of the most popular mid-size SUVs in the market, boasting a strong legacy of durability, off-road capability, and a loyal fanbase. Whether you’re a seasoned off-road enthusiast or a family looking for a rugged vehicle with classic styling, the 4Runner remains a top contender. But before diving into the adventure it promises, the big question always comes up: how much will the 2024 model set you back?
In this comprehensive guide, we’ll look at everything that contributes to the 2024 Toyota 4Runner’s price, including trim levels, optional packages, regional influences, market trends, and even comparisons to competing models. By the end of this article, you’ll have a full picture of the costs associated with owning a new 2024 4Runner, and whether it’s a worthwhile investment for your lifestyle and budget.
New vs. Used 2024 4Runner: Cost Differences
Before jumping into trim-specific pricing details, it’s important to determine whether you’re shopping for a new or used 2024 4Runner. Used models can offer considerable savings, while new ones often come with warranties and access to the latest tech upgrades.
- New 2024 4Runner: Starts at $43,535 for the base SR5 trim (see further breakdown below).
- Used 2024 4Runner (as of 2025): Typically ranges from $37,500 to $50,000 depending on mileage, trim, and location.
2024 Toyota 4Runner Trim Levels and Prices
Toyota has kept the 4Runner’s trim selection streamlined, making it easier for customers to understand the price differences between configurations. The 2024 model year offers the following trims:
- SR5
- TRD Sport
- TRD Off-Road
- TRD Pro
- 4Runner 40th Anniversary Edition
Let’s explore what each trim brings to the table, and how that translates into pricing.
1. 2024 Toyota 4Runner SR5
The SR5 is the entry-level trim of the 4Runner lineup, but don’t be fooled — it already includes a respectable array of features.
MSRP starts at $43,535, and comes with:
- 4.0L V6 engine with 270 hp and 278 lb-ft of torque
- 5-speed automatic transmission
- Part-time 4WD system with multi-terrain select
- 17-inch alloy wheels
- TRD-tuned shocks
- 6.1″ touchscreen with backup camera
- Toyota Safety Sense (TSS-P)
2. 2024 Toyota 4Runner TRD Sport
Positioned as the sportier, more stylistically aggressive trim, the TRD Sport adds performance-oriented upgrades and styling cues without going all-in on the off-road route.
Base MSRP: $45,930 (plus optional packages)
Key features include:
- 17-inch black alloy wheels
- Sport-tuned suspension
- Multi-terrain select and crawl control
- Leather-wrapped steering wheel
- 6.0″ JBL audio touchscreen
- Aero package (rear spoiler, front bumper valance)
- Tailgate-mounted spoiler
3. 2024 Toyota 4Runner TRD Off-Road
For those serious about trail performance, the TRD Off-Road trim provides significant hardware upgrades. It’s the most balanced blend of everyday usability and off-road toughness.
Base MSRP: $47,215
TRD Off-Road includes:
- Electronic locking rear differential
- Multi-terrain system with Crawl Control
- TRD-tuned front and rear suspension
- Skid plates for engine, transfer case, and fuel tank
- LED headlights
- 8-way power adjustable driver’s seat
4. 2024 Toyota 4Runner TRD Pro
The top-tier TRD Pro is designed for true off-road performance with premium components and rugged styling. It’s ideal for serious off-roaders who need something more refined than a basic truck.
Base MSRP: $52,195
Notable upgrades include:
- FOX® 2.5” internal bypass shocks
- 9.6” of front suspension travel
- LED fog lights and redesigned grille
- Improved approach and departure angles
- 8-way power adjustable driver’s seat
- Black 17″ TRD alloy wheels
- Alcantara-trimmed steering wheel and shift boot
5. 2024 Toyota 4Runner 40th Anniversary Edition
To celebrate the 4Runner’s 40th year, Toyota released a limited edition variant that blends some of the strongest features from the TRD Off-Road and TRD Pro trims with unique styling elements.
Base MSRP: $53,295
Exclusive features:
- Special Heritage Bronze Matte paint
- Bilstein shock absorbers
- 40th Anniversary embroidery and badges
- Blackened TRD wheels
- Alloy-look dashboard with bronze stitching
- 5-color multi-terrain view monitor
- 17″ Bronze aluminum alloy wheels
2024 Toyota 4Runner Pricing by Region and Dealer Variations
Toyota’s MSRP is a general starting point — but regional price variations and dealership-level adjustments can significantly impact your final purchase price. Due to the high demand and relatively low inventory of the 4Runner, many consumers end up paying over MSRP.
Price Premiums in High-Demand Areas
In some metropolitan or off-road-centric areas, such as Colorado, California, Washington State, and Utah, buyers can expect to pay an addition:
| Region | Average Price Premium |
|---|---|
| Mountain West (CO, UT, ID, WY) | $5,000+ |
| California | $4,000–$6,000+ |
| Southwest (AZ, NM) | $3,000–$5,000+ |
| Midwest/Northeast | $2,000–$3,500+ |
Dealership Markup and Incentives
It’s common in the current market to see “dealership add-ons” increasing the net vehicle price — packages that may include floor mats, interior protectors, or extended warranties. While optional, it’s important to understand what your total final out-the-door cost could be.
Also, keep an eye on current Toyota incentives and rebates for the 4Runner:
- Military discount: Up to $750
- College graduate: Up to $500
- Returning lessee: Eligible for $2,500
- Competitive loyalty rebates: Varies
These aren’t guaranteed, and availability might change depending on the time of year.
Additional Costs Beyond Sticker Price
Many consumers forget to factor in the long-term expenses beyond the car’s initial cost. Understanding these can better help you budget for both purchase and ownership.
Destination Charges
The 2024 Toyota 4Runner carries a destination/freight charge of $1,245. This is non-negotiable and added directly to the MSRP during purchase.
Financing and Lease Rates
For buyers considering financing, 2024 4Runner loan rates depend on your credit score and the current interest environment. As of 2025, average APRs are:
| Credit Tier | 2024 4Runner Average APR |
|---|---|
| Excellent (750–850) | 5.5–6.5% |
| Good (670–739) | 6.8–8% |
| Fair (580–669) | 8.5–11.5% |
Note that lease pricing is more aggressive due to low residual values, traditionally caused by the 4Runner’s high resale value.
Insurance Estimates
Annual insurance costs for a 2024 4Runner can vary depending on coverage, location, and usage. On average, full coverage ranges between:
| Model | Average Annual Insurance |
|---|---|
| TRD Sport and SR5 | $1,500–$1,800 |
| TRD Off-Road and Pro | $1,600–$2,000 |
| 40th Anniversary Edition | $1,700–$2,100 |
Insurance carriers often view the 4Runner as a higher-risk vehicle due to its offroad use and powerful engine, so budgeting accordingly is essential.
Maintenance and Fuel Costs
One of the key advantages of the 4Runner is its low ownership complexity. The V6 engine is well-seasoned and relatively low-maintenance. Basic maintenance includes oil changes, tire rotations, and occasional checks.
Fuel Efficiency
The V6 engine has EPA estimates of:
- City: 16 mpg
- Highway: 19 mpg
- Combined: 17 mpg
With regular fuel (87 octane), the cost to fill its 23-gallon tank can range from $85 to $120, depending on area fuel prices.
Comparison to 2024 Competitors
If you’re trying to decide whether the 4Runner is worth its price tag, comparing it to its direct competition can provide clarity.
Jeep Wrangler 4xe: 2024 vs. 4Runner
The Jeep Wrangler 4xe ($50,600 MSRP) is more off-road oriented with its hybrid powertrain, but lacks the 4Runner’s interior space and durability.
Ford Bronco Badlands vs. 4Runner TRD Off-Road
The Badlands starts at $39,355, offering decent technology and a turbocharged engine. However, for serious offroad capability combined with daily practicality, the 4Runner stands taller.
Honda Passport vs. 4Runner SR5
The Honda Passport is smaller in dimensions but offers a higher tech interior and slightly better fuel economy. The Passport starts at $35,400, but with less robust offroad hardware.
You can view a detailed comparison table below:
| Vehicle | Base MSRP | Engine | Off-Road Suitability | MPG (Combined) |
|---|---|---|---|---|
| 2024 Toyota 4Runner TRD Off-Road | $47,215 | 4.0L V6 | High | 17 |
| 2024 Jeep Wrangler Rubicon 4xe | $50,600 | 2.0L Turbo Hybrid | Very High | 23 (combined electric/fuel) |
| 2024 Ford Bronco Badlands | $39,355 | 2.3L Inline-4 | Moderate–High | 21 |
| 2024 Honda Passport EX-L | $39,600 | 3.5L V6 | Moderate | 20 |
Is the 2024 4Runner Worth Its Price?
There’s no question that the 2024 Toyota 4Runner is priced higher than some of its competitors, and well past pre-pandemic levels. But understanding what you’re paying for is key. Here are the top reasons it may be worth the investment:
1. Long-Term Resale Value
The 4Runner consistently ranks atop resale value indices. According to Kelley Blue Book, the 4Runner retains about:
- 75% of its value after 5 years
- 65% after 7 years
This means the depreciation hit is lower than average, making it a sound long-term investment.
2. Proven Durability and Reliability
Since its inception nearly 40 years ago, the 4Runner has cemented itself as a vehicle that “just keeps going.” Its simple mechanical layout, minimal electronics, and robust build quality make it likely to last many years with low maintenance costs.
3. Rugged Style Without Compromise
If aesthetics matter (especially for fans of the nostalgic look), the 4Runner offers a retro body style that still performs impressively. Its boxy design evokes a sense of real SUV heritage — something the redesigned Broncos and refreshed Wranglers play with, but the 4Runner owns.
4. Strong Off-Road Capabilities in Multiple Trims
From the TRD Off-Road to the TRD Pro, all trim levels (excluding the SR5) provide some form of enhanced terrain ability — giving buyers multiple layers to tailor their adventure experience.
Alternatives and Workarounds if the Price is Out of Reach
If the final cost of a new or nearly new 2024 4Runner exceeds your budget — or you need a different driving experience — consider the following:
1. 2023 or 2022 Certified Pre-Owned Models
Many 1-2-year-old 4Runners are now available for less than $40,000 under Toyota’s CPO program, offering similar features and warranty benefits.
2. 2024 Toyota Highlander or Sequoia for a Tech-Forward Alternative
Toyota’s new SUVs are equipped with hybrid engines and advanced tech interiors. The 2024 Taco-influenced Highlander starts at $41,000 — bringing more modern styling at a similar price.
3. Consider Upgrading an Older 4Runner
Since many older (2010–2020) 4Runners are on the road in large numbers, investing in a used model and upgrading the suspension, wheels, tires, or interior could be significantly cheaper than buying a new one — and allows you to customize your dream rig.
Conclusion: How Much Should You Expect to Pay?
The 2024 Toyota 4Runner starts at $43,535 for the SR5 trim, but realistically, most buyers looking for a well-equipped model can expect to pay:
- $46,500–$49,000 for the TRD Sport or Off-Road models
- $52,000–$55,000 for the TRD Pro or Anniversary Edition
Depending on location and dealership environment, you might end up paying even more — particularly if you’re shopping in a high-demand region.
If you’re weighing practicality, safety, reliability, offroad capability, and long-term value, the 2024 Toyota 4Runner delivers all it promises — and delivers at a price point that reflects its enduring popularity and performance. So if adventure calls and you’re looking for a rugged midsize SUV that will last years, the 4Runner may still be your best bet for 2024.
Always remember to request price details in full from multiple dealerships, consider your driving needs carefully, and negotiate with full transparency over packages and markups. That way, you’ll be well-equipped to make a smart decision that aligns with your lifestyle — and your wallet.
What factors influence the pricing of the 2024 Toyota 4Runner?
The price of the 2024 Toyota 4Runner is influenced by several factors, including trim level, optional packages, and regional market conditions. Higher trims such as the Limited, TRD Pro, and Platinum come with added features like upgraded interiors, advanced off-road capabilities, and enhanced safety technologies, which significantly affect the final cost. Additionally, optional packages such as the Premium Package or Adventure Package can add thousands to the base MSRP.
Market demand and supply chain factors also play a crucial role in pricing. Since the 4Runner is a popular midsize SUV known for its durability and off-road performance, high consumer interest may lead dealers to sell vehicles closer to or above MSRP. Economic elements like inflation, manufacturing costs, and incentives—or lack thereof—can also impact how much buyers end up paying at the dealership.
What is the base MSRP for the 2024 Toyota 4Runner?
The 2024 Toyota 4Runner starts at $41,710 for the base SR5 trim (excluding destination fee). This trim includes features like a 270-horsepower V6 engine, part-time four-wheel drive, a trail-tuned suspension, and Toyota’s Smart Key system. It also comes standard with Toyota Safety Sense, offering features like adaptive cruise control, automatic emergency braking, and lane departure alert, ensuring a solid mix of performance and safety right from the entry level.
Optional features can raise the final cost depending on buyer preferences. Adding items such as a moonroof, upgraded audio system, or additional towing packages can increase the vehicle’s total price. Consumers should also consider the destination charge, which is $1,295 for the 2024 model year, raising the final MSRP slightly above the initial $41,710 listed for the SR5 trim.
How much does the TRD Pro or Platinum trim cost?
The 2024 Toyota 4Runner TRD Pro starts at approximately $54,875, while the top-tier Platinum trim begins around $56,205. These trims are significantly more expensive due to their enhanced off-road components, like electronically controlled front and rear locking axles, 2.5-inch front shocks, and a front skid plate on the TRD Pro model. The Platinum offers a more luxurious experience with leather-trimmed interiors, a panoramic roof, and an upgraded audio system with navigation and dynamic radar cruise control.
Each high-end trim is aimed at distinct audiences: the TRD Pro for serious off-roaders, and the Platinum for those wanting SUV capability with premium comfort. Both trims offer advanced driver-assist features and adaptive suspension settings, though the Platinum focuses more on on-road comfort and convenience. Buyers who desire top-tier capability or luxury should expect to pay $14,000 to $16,000 more than the base SR5 model.
Are there any additional fees when purchasing a 2024 4Runner?
In addition to the MSRP, buyers should expect to pay several other fees when purchasing a new 2024 Toyota 4Runner. The destination fee is $1,295 and is added to all models. Dealer fees may also apply depending on the region, which can range from a few hundred to over a thousand dollars and typically cover documentation, processing, and other administrative services.
Other potential costs include taxes, registration, and insurance, which are dependent on the buyer’s state and individual circumstances. Buyers who finance their vehicle might also face interest charges, while those leasing may encounter additional criteria based on credit score and lease term. It’s always recommended to review all line items on a sales contract to avoid unexpected charges during the purchasing process.
Is the 2024 4Runner more expensive than previous model years?
Yes, the 2024 Toyota 4Runner is generally more expensive than its predecessors, reflecting broader automotive trends due to inflation and increased manufacturing costs. In comparison to the 2023 model, the 2024 version sees increases of approximately $1,500 to $2,000 across most trims. This holds true for the SR5, TRD Off-Road, TRD Pro, and Platinum trims as well, with each showing a modest to significant jump in base price.
The rise in cost has not led to a reduction in value, as Toyota has also introduced updated safety and convenience features in recent models. While the 4Runner has not undergone a full redesign, each model year brings incremental tech and comfort improvements that help justify the increased MSRP. Buyers entering the market should compare trims and offerings carefully to assess which model provides the best balance of cost and features.
What optional packages are available for the 2024 Toyota 4Runner?
The 2024 Toyota 4Runner offers several optional packages depending on the trim level. One of the most popular is the Premium Package, which adds amenities such as a 17-inch color touchscreen with navigation, a 15-speaker JBL audio system, a color head-up display, and a panoramic moonroof—all commonly found on higher trims like the Limited and Platinum. Another notable option is the Adventure Package, which includes enhanced off-road elements like a front spring lift, all-terrain tires, and an integrated trailer sway control system.
Packages vary by trim but can significantly increase the vehicle’s cost. For example, the Adventure Package can add over $2,000 to a buyer’s total, while the inclusion of a Premium Package can raise the price by around $3,000 or more. However, these packages often bundle features that would be more expensive if added individually. Buyers are encouraged to review the full list of available packages and assess their personal driving needs before selecting their final configuration.
Will the 2024 Toyota 4Runner hold its value over time?
Historically, Toyota vehicles have been known for retaining their value well into the used car market, and the 4Runner is no exception. The 2024 4Runner is expected to maintain strong resale value thanks to its proven reliability, capable off-road performance, and a loyal buyer base. As an iconic SUV that doesn’t frequently receive full redesigns, each model—including the 2024—tends to carry consistent appeal, especially for off-road enthusiasts and used vehicle buyers.
Additionally, depreciation is slowed by strong demand in both domestic and international markets, further supporting its long-term value. Low mileage, proper maintenance, and the inclusion of desirable features or packages can also enhance resale potential. Buyers who prioritize long-term value may find the 2024 4Runner to be a wise investment, especially when compared to similar midsize SUVs that depreciate more quickly in the early years of ownership.