The Toyota GT86 GR, often celebrated as one of the purest driver’s cars in the affordable sports car segment, continues to captivate enthusiasts and car lovers around the world. Known for its rear-wheel-drive dynamics, lightweight chassis, and responsive engine, the GT86 GR (also known as the Subaru BRZ in certain markets) strikes a unique balance between fun, performance, and practicality. But amid fluctuating markets, evolving technology, and a global shift toward electrification, a pertinent question arises: how much is the GT86 GR today?
In this in-depth guide, we’ll explore the current pricing landscape for the GT86 GR, including variations across trim levels, geographic markets, and factors that influence the final cost. We’ll also provide insights on value retention, configuration options, and ownership considerations to help you make an informed decision.
Pricing Overview: New, Used, and Trim Options
One of the most important aspects when evaluating the cost of any vehicle is understanding the various versions available. The Toyota GT86 GR has historically been offered in two primary trims: base and Premium — though newer model years may vary slightly depending on market-specific equipment and regional specifications.
New GT86 GR Pricing by Trim (2023–2024 Models)
As of 2024, Toyota continues to position the GT86 GR as a budget-friendly sports coupe, with competitive sticker prices that make it accessible to motorsport enthusiasts and daily drivers alike. Here’s a breakdown of approximate U.S. MSRP (Manufacturer Suggested Retail Price) for the two most recent model years:
| Trim Level | Estimated MSRP (USD) | Availability |
|---|---|---|
| GT86 GR Base (Manual Transmission) | $28,445 | New |
| GT86 GR Premium (Manual Transmission) | $32,945 | New |
| GT86 GR Automatic Option (Base & Premium) | +$2,600 (approx.) | New |
Note: Additional fees like destination and delivery charges may apply, bringing the total slightly higher than listed MSRP.
Used GT86 GR Pricing: What to Expect
In today’s used car market, where demand often eclipses supply for well-regarded models like the GT86 GR, pricing in the pre-owned segment varies considerably based on age, mileage, condition, and equipment levels.
In 2024, here’s a general estimate for used GT86 GR models:
- Model Years 2022–2024 (Low-mileage, nearly new): $26,000–$35,000+
- Model Years 2020–2021 (Mid-age used models): $22,000–$27,000
- Model Years 2017–2019 (Earlier generations): $18,000–$24,000
The depreciation curve for the GT86 GR has been relatively mild — owners often hold onto these vehicles, and well-maintained examples can command premium pricing in private sales. Factors like limited limited-edition trims (e.g., the DUNLOP model) can also elevate resale value.
A Global Perspective: How Prices Vary by Region
The GT86 GR’s pricing can vary significantly depending on the country due to taxes, import duties, market-specific trim configurations, and dealer markup. Here’s a review of approximate costs across different global markets.
United States
As seen above, the MSRP in the U.S. maintains relatively stable with small upward adjustments from year to year. The appeal of the GR86 name (Toyota’s rebrand for the U.S. market) is strongest here, where it benefits from a robust enthusiast culture and dealer support.
Canada
In Canada, the GT86 GR is similarly priced, though conversions and taxes (such as GST/HST) may push the total to roughly 10–15% higher than in the U.S.
- Base Model (CAD): ~$37,000
- Premium Model (CAD): ~$41,000
Europe and the United Kingdom
In Europe, the GT86 GR is available but sold in smaller volumes compared to North America. In the UK, the GT86 GR Premium currently starts at around £32,000–£35,000, depending on current exchange rates and dealer offers. European models may also have slightly different trim or equipment due to RHD layout or emissions requirements.
Australia
In Australia, Toyota markets the GT86 GR under the standard GT86 nameplate. As of 2024, new models start at approximately AU$42,000 (base) and AU$48,000 (Premium), inclusive of on-road costs. Australian buyers often seek out this model for its weekend track-day compatibility and everyday usability.
Japan (Home Market for GR Brand)
Unsurprisingly, the GR brand — a product of Toyota’s Gazoo Racing division — enjoys strong support in Japan. However, the local GR86 is slightly less expensive due to fewer emissions-related equipment costs, with model variants starting at roughly ¥3,400,000 (~$22,000 USD). That does not include taxes or road-ready fees, however.
Configuration Options That Affect GT86 GR Pricing
When considering the final cost of a GT86 GR, potential buyers should also be aware of available package upgrades, optional features, and transmission choices:
Transmission Preferences: Manual vs. Automatic
The GT86 GR offers both 6-speed manual and 6-speed automatic transmission options. While the manual is typically the preferred choice among driving purists, opting for the automatic adds a $2,600 premium to the starting MSRP. The manual’s driving experience is a key selling point of the car, allowing more direct engagement and control.
Equipment Packages and Premium Trims
The Premium trim includes several notable additions:
- Upgraded sound system with 8 speakers and smartphone integration (Apple CarPlay/Android Auto)
- Heated seats
- 8-way power-adjustable driver’s seat
- Keyless entry with push-button start
- Dual-zone automatic climate control
- Optional limited-slip differential
These additions improve comfort and connectivity, but they also contribute roughly $4,500–$5,000 to the base MSRP.
Color Choices and Finish Options
While exterior paint doesn’t typically alter the price significantly, specialty colors like Matte Black or exclusive heritage livery for limited editions may command added costs. For most buyers, however, standard exterior shades — white, black, red, and gray — are available with minimal change to MSRP.
Used Market Trends and Depreciation Insights
Understanding depreciation can help prospective buyers assess long-term value and the best point of entry into the GT86 GR market. On average, a new GT86 GR retains approximately 40–45% of its original value after five years, which is notably stronger than the average for compact coupes.
Why Does the GT86 GR Hold Its Value?
There are several reasons why used values remain robust:
- Low production volumes increase desirability per model year.
- Vehicle maintenance is relatively economical thanks to Toyota reliability.
- Limited competition in the naturally aspirated rear-wheel-drive sub-30k price segment.
- Enthusiast communities continue to grow, increasing resale and collector appeal.
However, buyers should be cautious of models with higher-than-average miles, poor service history, or modifications that compromise vehicle integrity or warranty conditions.
Special and Limited Editions: Premium Pricing and Collectibility
From time to time, Toyota and Gazoo Racing have released limited-edition versions of the GT86 GR that add exclusivity and unique performance or aesthetic components. While these editions are more expensive at retail, they can also become collectibles in the future.
DUNLOP GR Heritage Edition (Example)
Launched in Japan and select overseas markets, the DUNLOP GR edition features:
- Exclusive Heritage Orange paint scheme
- Enhanced aerodynamics and lightweight components
- Heritage badging and interior stitching
This model often commands a $3,000–$5,000 premium over standard trims in the new car market, and demand in the used sector is strong due to its collectible appeal.
Ownership Costs and Considerations
Beyond sticker price, the total cost of owning a GT86 GR involves fuel efficiency, insurance, maintenance, and potential performance tuning.
Insurance and Finance: Tips for Cost Management
The GT86 GR is a sports car, but not one burdened with supercar insurance rates. On average, an annual insurance package for full coverage on a new GT86 GR can range from $1,500 to $2,200 per year, depending on age, location, driver history, and insurance provider. Younger drivers may see higher premiums due to youth and inexperience.
For those seeking financing, Toyota offers competitive APRs and lease deals through Toyota Financial Services or partner lenders. Leases generally start at around $350–$400 per month, depending on upfront payment and lease term.
Maintenance and Fuel Economy
The GT86 GR engine — a 2.0L Boxer engine co-developed with Subaru — is reliable and relatively efficient for a sports car. Owners can expect:
- Fuel Economy: ~20 mpg city / ~27 mpg highway
- Average Annual Maintenance Cost: $300–$450 for routine services
Periodic items such as oil changes, brake checks, and tire rotations are essential to keep the car performing optimally, especially if driven aggressively or on track days.
Performance Tuning and Aftermarket Value
One of the most attractive aspects of the GT86 GR is its modularity. Enthusiasts can choose from wide-ranging upgrades such as:
- Performance exhausts
- Engine tuning (ECU remaps)
- Forced induction add-ons (turbo/supercharger kits)
However, major modifications may compromise warranty, reduce resale value among non-enthusiasts, and increase insurance premiums or inspection requirements depending on local laws.
Should You Buy a GT86 GR in 2024?
The GT86 GR represents more than just a purchase; it symbolizes an entry into the culture of driving. Whether you’re a weekend track junkie, a purist looking for a pure driving experience, or someone looking for a sporty daily commuter, the GT86 GR has something to offer at its current prices.
Pros
- Exceptional handling and direct steering for a car at any price point
- Strong community of enthusiasts and modders
- Relatively low cost of ownership compared to premium sportscars
Cons
- Interior space and tech can feel outdated relative to more modern coupes
- Limited cargo space is a compromise for the rear engine placement
- Limited engine power and noise suppression
Conclusion: Finding the Ideal GT86 GR Within Your Budget
In conclusion, the Toyota GT86 GR maintains a compelling value in the sports car market, both new and used. As of 2024, the GT86 GR starts around $28,445 for the base trim in the U.S., with a top-equipped Premium model with automatic transmission running near or above $35,000. For used buyers, budgeting between $22,000 and $32,000 is a reasonable estimate based on model year and condition.
The GT86 GR represents a rare kind of ownership value — where the joy of the drive, mechanical simplicity, and sense of community justify the modest added costs. It’s a car that rewards investment with smiles per mile, making it more than just a vehicle — it’s an experience.
Whether you’re budgeting for a new model or hunting for a well-maintained used version, the GT86 GR continues to be a standout in a market increasingly tilted toward SUVs and EVs. By knowing the numbers, understanding market trends, and deciding on how much customization or risk you’re comfortable with, you can land the GT86 GR that’s not only right for your wallet — but also your weekend adventures.
Final Tip: Shop Around and Test Drive
Before committing to a purchase, always test drive both trim levels (base vs. Premium), compare multiple dealer offers, and check extended warranties or maintenance packages available. A well-priced GT86 GR can be an investment into years of motoring enjoyment — and perhaps hold value better than expected, as the model’s desirability continues to grow.
What is the GT86 GR and how does it differ from the standard GT86?
The GT86 GR, also known as the Toyota GR GT86 or jointly developed with Subaru as the BRZ GR, is a high-performance variant of the popular GT86 sports car. It’s part of Toyota’s Gazoo Racing (GR) performance division, which focuses on producing lightweight, agile, and driver-centric vehicles optimized for both road and track performance. Compared to the standard GT86, the GR variant features enhanced suspension tuning, upgraded brakes, unique aerodynamics, and interior refinements aimed at improving driving dynamics and comfort.
The GR model also incorporates engineering upgrades that reflect the racing heritage of Toyota’s GR brand. These include a more rigid chassis, improved steering response, and enhancements to the powertrain to ensure greater reliability and control under aggressive driving conditions. The goal of the GT86 GR is to deliver a purer driving experience, making it more appealing to driving enthusiasts who crave sharper handling and a more focused performance-oriented setup compared to the base GT86.
How much does the GT86 GR cost in different markets?
Pricing for the GT86 GR varies significantly depending on the market due to differences in taxes, import duties, local customization, and dealership incentives. In Japan, where the GR brand is most established, the starting price is around ¥3.5 million to ¥4 million, depending on trim level and optional packages. In the United States, the equivalent model—branded as the Toyota GR86—starts around $30,000 for the base trim and can climb to approximately $36,000 when fully equipped with premium features and automatic transmission.
European markets generally see slightly higher prices due to import taxes and a weaker euro compared to the yen and dollar. For example, in the UK, the GT86 GR starts at around £32,000 to £35,000, while in Germany, prices begin at approximately €37,000. These figures typically exclude optional extras such as leather interiors, navigation systems, and limited-slip differential upgrades. Buyers should also consider additional costs such as registration, insurance, and dealership-specific add-ons when budgeting for the vehicle.
What features come standard on the GT86 GR?
The GT86 GR is designed with a focus on performance and driving engagement, which is evident in its array of standard features. These include a limited-slip rear differential for improved traction and handling, a sport-tuned suspension system designed by Gazoo Racing, and upgraded Brembo brakes for superior stopping power. The cabin features GR-branded Recaro seats that provide excellent support and comfort, a leather-wrapped steering wheel, and GR-specific instrumentation, including a tachometer for precision feedback during spirited driving.
In terms of convenience and technology, the GT86 GR comes standard with a touchscreen infotainment system, smartphone integration via Apple CarPlay and Android Auto, and a premium audio system. Safety features such as anti-lock brakes, stability control, multiple airbags, and a rearview camera are also included. Despite its driver-focused design, the GR model maintains a level of daily usability with climate control, keyless entry, and a user-friendly interior layout, making it a practical yet performance-oriented sports car for enthusiasts.
What optional packages or upgrades are available for the GT86 GR?
Toyota offers a variety of optional packages and upgrades for the GT86 GR, allowing buyers to tailor the vehicle to their personal preferences and driving needs. These include the Performance Pack, which adds a more advanced aerodynamic body kit, upgraded suspension components, and lightweight forged alloy wheels. There is also a Premium Package that enhances comfort and convenience with features like automatic climate control, a larger touchscreen with navigation, and a premium JBL audio system, making the car more enjoyable for daily commutes and long drives.
For those looking at personalization, additional options include custom paint finishes, unique interior trim materials (such as Alcantara or full leather), and limited-edition exterior graphics or badging. Mechanical upgrades like a strut tower brace and rear underbrace are also available for improved chassis rigidity, ideal for enthusiasts interested in track performance. Importantly, local dealers in certain markets may offer region-specific accessories or tuning options that can further enhance the vehicle’s aesthetics or performance beyond standard Toyota GR offerings.
How does the GT86 GR compare to its main competitors in terms of value?
In the segment of affordable rear-wheel-drive sports coupes, the GT86 GR faces competition from vehicles like the Mazda MX-5 Miata, Ford Mustang EcoBoost, and Subaru BRZ tS. However, the GT86 GR stands out for its balanced combination of handling, engine performance, and build quality, making it a compelling option for serious drivers. While the MX-5 is lighter and more nimble, the GT86 GR offers a more substantial feel and a higher level of equipment, especially within GR-specific trims.
Compared to the Mustang EcoBoost, the GT86 GR provides a purer driving experience due to its lighter weight and superior chassis tuning, despite the Mustang’s stronger power output. When evaluated against the Subaru BRZ tS, the GT86 GR distinguishes itself with unique GR branding, subtle styling changes, and the backing of Toyota’s global reputation for reliability. In terms of value, the GT86 GR is competitively priced, often delivering more balanced performance and fewer compromise areas than similarly priced rivals, particularly for drivers who prioritize precision and mechanical feedback.
Is the GT86 GR a good investment? What is its resale value?
The GT86 GR has demonstrated strong retention of value since its introduction, which is a positive indicator for long-term ownership and resale potential. As a performance-focused vehicle from Toyota’s Gazoo Racing division, it benefits from the brand’s global reputation for reliability and durability. Used GR86 models have consistently shown robust residual values, especially well-maintained examples with low mileage or limited production numbers, making it a favorable option for collectors and enthusiasts alike.
Market data suggests that GT86 GR vehicles hold their value better than many of its segment rivals, particularly in regions with a strong enthusiast base and limited supply. Factors contributing to its resale appeal include mechanical longevity, the strong community of GT86 owners, and the prestige associated with the GR brand. Additionally, models equipped with a manual transmission tend to fetch a slight premium in the used market. For those considering purchasing a GT86 GR, it represents not just an engaging driving experience but also a relatively sound financial investment.
Does the GT86 GR come with a warranty and what maintenance support is available?
The GT86 GR typically comes with Toyota’s standard new vehicle warranty, which varies slightly by market but generally includes a 3-year or 60,000-mile basic warranty, a 5-year or 100,000-mile powertrain warranty, and additional coverage for corrosion and emissions. Toyota Racing Development (TRD) and Gazoo Racing do not extend separate warranty coverage for GR models beyond the factory specifications, meaning all GT86 GR vehicles fall under the standard manufacturer’s warranty regardless of trim or enhancements.
In addition to warranty coverage, Toyota offers comprehensive maintenance programs and genuine GR-branded performance parts through authorized dealers. Owners have access to Toyota’s extensive service network, ensuring that parts and labor remain reliable and widely available. Certain markets also offer extended service plans and roadside assistance packages that can be customized for performance vehicles. Regular servicing at authorized dealers not only helps maintain the vehicle’s performance but also ensures it remains in optimal condition under warranty, providing peace of mind to drivers seeking both reliability and driving enjoyment.