The Toyota Land Cruiser has long held a reputation for ruggedness, reliability, and luxury — especially in markets where off-road prowess meets on-road comfort. For 2024, the Land Cruiser 300 series arrives as a bold evolution of the legendary nameplate, reimagined with modern sophistication and high-performance engineering. But a question remains top of mind for many potential buyers: how much is the 2024 Land Cruiser 300 series? In this comprehensive guide, we’ll explore the official pricing, trim configurations, features, and everything else you need to know to determine if this luxurious off-roader fits your budget and lifestyle.
2024 Land Cruiser 300 Series Overview
The fifth-generation Land Cruiser, internally designated as the “300 Series,” debuted globally in late 2020 but truly gained attention once launched in the North American market. For many fans of the Land Cruiser, the 300 Series represented a return to the brand’s high standards after the absence of the 200 Series from the U.S. market in 2021. Toyota shifted its focus on making the Land Cruiser a more globally uniform model, and for 2024, the vehicle continues to deliver on that promise.
Built on Toyota’s TNGA-F platform, it delivers improved handling, enhanced occupant safety, and a more refined on-road feel while not compromising its off-road DNA. Key to the 2024 iteration are its focus on technology, design, and an even more diverse trim configuration than before. But its most noticeable change from previous generations is the use of a twin-turbo V6 engine instead of a naturally aspirated V8 — an update that sparked some debate among purists, but improved efficiency and performance.
Engine, Performance, and Drivetrain
The flagship powerplant of the Land Cruiser 300 Series is the 3.5-liter twin-turbo V6 (GR) engine, which provides a healthy 409 horsepower and 479 lb-ft of torque—delivering slightly more low-end power than the 5.7L V8 it replaced. This new engine is mated to a 10-speed automatic transmission, a vast improvement over the older model’s six-speed unit, allowing for smoother acceleration and improved fuel economy.
This powertrain is complemented by a full-time four-wheel-drive system, with a two-speed transfer case and Toyota’s latest e-KDSS active Kinetic Dynamic Suspension System handling rugged terrain with ease, while enhancing on-road stability.
Design and Interior Features
The 2024 Land Cruiser 300 Series features a sharply sculpted design that moves away from the boxier styling of the previous generation. It retains the bold nose with a trapezoidal grille but introduces a more sophisticated front fascia, adaptive LED headlights, and chiseled side profiles. On the interior, Toyota delivers a mix of luxury and practicality, with high-end materials, an upgraded 12.3-inch touchscreen, digital instrument cluster, and a wide array of convenience and safety technologies.
Pricing and Trim Overview of the 2024 Land Cruiser 300
One of the standout features of the 2024 Land Cruiser is its availability in a variety of trims, allowing buyers to choose between comfort-focused, performance-enhanced, off-road-ready, and ultra-luxury models. As of 2024, Toyota has introduced the following trims in selected markets, such as the U.S., Canada, Japan, and parts of the Middle East:
- Land Cruiser 300 Base (LX Grade in the U.S.)
- Land Cruiser 300 Premium
- Land Cruiser 300 Heritage Edition (specialty trim)
- Land Cruiser GR Sport (performance-focused off-road variant)
- Land Cruiser 300 VX (top-tier luxury model)
Note that trim names and availability vary by country, and certain trims may not be available in all regions. We’ll focus primarily on U.S.-specific pricing and configurations but include international notes where relevant.
U.S. MSRP Pricing for the 2024 Land Cruiser 300 Series
As of early 2024, the starting MSRP for the Land Cruiser LX (base trim) is approximately $86,000 before any destination fees. Here’s a detailed price breakdown by trim:
| Trim Level | Estimated U.S. MSRP (Before Fees) |
|---|---|
| Land Cruiser 300 LX (Base) | $86,000 |
| Land Cruiser 300 Premium | $94,000 |
| Land Cruiser 300 Heritage Edition | $109,000 |
| Land Cruiser 300 GR Sport | $112,000 |
| Land Cruiser 300 VX | $125,000+ |
Keep in mind that many of these trims may feature unique equipment and limited production numbers — particularly the Heritage Edition — thus affecting availability and potential market premium over MSRP. Toyota is reported to have increased production for 2024, but demand still exceeds supply in many regions, leading to wait times and broker markups.
Additional Costs: Destination, Dealer Add-Ons, and Taxes
Beyond base MSRP, additional costs such as the $1,795 destination and handling fee apply across all U.S. 2024 Land Cruiser 300s. Optional dealer-installed packages like premium wheels, appearance kits, underbody shielding, and enhanced paint protection can also add a few thousand to the total.
In states with higher luxury vehicle taxes, buyers should expect further financial commitments — in California, New York, or Hawaii, for example. Buyers should budget for a realistic transaction range of $90,000–$135,000 depending on trim, location, and dealer premiums.
International Pricing Comparisons
For international buyers, particularly in countries where the Land Cruiser remains a staple of the domestic market:
- Japan: Starting from around ¥13.5 million (~$87,000 USD).
- Middle East (UAE): Highly equipped VX trims can surpass AED 450,000 (~$122,000 USD).
- Australia: Expected to launch in late 2024, with projected starting prices above $150,000 AUD (~$92,000 USD).
Pricing fluctuations here are influenced by import taxes, equipment inclusion, and local dealer strategies.
Trim Configurations and Features in Detail
Each Land Cruiser 300 trim has a specific character and equipment offering. Rather than just listing features, let’s explore what makes each variant unique and where the added value lies.
Land Cruiser 300 LX (Base Trim): The Foundation of Off-Road Excellence
The base-grade LX starts buyers off on the right foot with essential features. It includes:
- 3.5L twin-turbo V6 engine
- 10-speed automatic transmission
- Multiterrain Select and Crawl Control
- 12.3-inch touchscreen with wireless Apple CarPlay and Android Auto
- Digital key access (Smart Access)
- Twin 14-way adjustable power front seats
Note: While there is no shortage of comfort here, this trim skips adaptive suspension, some safety tech, and heated/ventilated features that higher trims offer.
Land Cruiser 300 Premium: Enhanced Comfort and Technology
The Premium trim adds considerable luxury, including:
- Heated and ventilated front seats
- Rear seat heating
- 22-way adjustable front seats
- Adaptive variable suspension (AVS)
- 14-speaker JBL audio system
- 12.3-inch digital instrument cluster
This is seen as the sweet spot between starting price and added luxury that justifies the additional $8,000–$10,000 step-up over the LX.
Land Cruiser 300 Heritage Edition: A Retro-Inspired Limited Offering
An exclusive model honoring the Land Cruiser’s legacy, the Heritage Edition includes:
- “Heritage Orange” exterior paint or classic white
- Bright 18” alloy wheels
- Heritage badging
- Brown leather interior
This model is limited to 1,200 units globally, with production stops in early 2024. Buyers seeking exclusivity may still find these being traded at appreciably higher prices than the MSRP.
Land Cruiser GR Sport: For the Performance-Oriented Off-Roader
Designed through collaboration with Toyota Gazoo Racing, the GR Sport trim is the most dynamic variant in the 300 Series lineup. It features:
- Tuned suspension for sportier handling
- Black TRD alloy wheels (20″)
- Carbon fiber interior accents
- Exclusive GR Sport badging
- Enhanced exterior cladding
Perfect for those who enjoy a more rugged, performance-oriented stance both off-road and on the highway.
Land Cruiser 300 VX: The Pinnacle of Luxury and Functionality
The VX is the flagship trim in many global markets and offers every feature available on lower trims, along with several high-end extras, such as:
- Three-zone automatic climate control
- Massaging front seats
- 14-inch head-up display
- Panoramic roof
- Patented electronic parking brake with hill start assist
- Mark Levinson surround sound system
With such comprehensive features, it’s easy to justify the $125,000+ starting price, especially in Middle Eastern and Japanese markets where VX trims are dominant sellers.
Reasoning Behind the Land Cruiser’s High Price Tag
The 2024 Land Cruiser 300 series isn’t inexpensive by any standard. Some might be surprised by the jump in price compared to the 200 Series from years prior. Here’s why:
Premium Brand Positioning
Though not officially part of Toyota’s luxury division, the 2024 Land Cruiser carries much of the same prestige and refinement. Many buyers compare it to the Lexus LX 600, which shares its platform and engine. Toyota leverages this positioning to command a premium, especially in the GR Sport and VX trims.
Advanced Technology Suite
Toyota Safety Sense 3.0, a top-tier set of safety features, comes standard. This includes:
- Pedestrian detection with auto braking
- Adaptive Cruise Control Pro
- Rear seat alert
- 360-degree camera
- Road sign assist
Moreover, the 300 Series integrates some of the most advanced electronics, adaptive suspension systems, and off-road tech in the industry.
Market Supply and Demand Dynamics
The Land Cruiser has experienced limited U.S. availability since its return in the 2022 model year. Many consumers are still waiting in line, and new orders cannot fulfill immediate possession. As such, some dealers charge a premium over sticker price — especially in areas like Texas, Arizona, and California where the demand for rugged vehicles remains high.
2024 Land Cruiser vs. the Competition: Is It Worth the Price?
When shopping for ultra-luxury utes, buyers often compare the Land Cruiser 300 Series with the Lexus LX 600, Mercedes-Benz G-Class (G-Wagen), and BMW X7 or Range Rover.
- Lexus LX 600: Shares the 300 Series’ core DNA, including engine and suspension, but features a slightly more tailored luxury experience. Price difference is roughly $10,000.
- G-Wagen: A more boxy, expensive icon with fewer standard tech features but strong branding. Starting around $150,000+.
- Range Rover: Similar refinement and on-road performance, but less durable over extreme terrain than Land Cruiser. Typically starts at $110,000+.
Ultimately, the 2024 Land Cruiser maintains an ideal middle ground between heritage, technology, and performance — justifying the sticker price based on long-term ownership and resale value.
Resale and Depreciation Insights
The Land Cruiser has historically been one of Toyota’s most value-retentive vehicles. Despite the price jump from earlier generations, the Land Cruiser 300 Series is projected to hold an impressive 68% of its value after five years — rivaling even smaller luxury sedans. This makes the high MSRP more attractive for buyers who consider depreciation a critical factor.
Is the 2024 Land Cruiser 300 Series Worth It?
To summarize: the 2024 Toyota Land Cruiser 300 Series deserves its pricing based on its powerful engine, luxurious interior, sophisticated safety tech, and reputation as one of the most capable off-roaders on the planet. While the vehicle won’t be in everyone’s budget, those who seek a refined driving experience — where rugged capability meets intelligent comfort — will find it hard to resist the Land Cruiser 300’s appeal.
Who Should Buy the 2024 Land Cruiser 300 Series?
- Adventure-driven families looking for safety and space
- Off-road enthusiasts who need a reliable and plush daily driver
- Luxury buyers who appreciate durability built into their tech-stuffed Ute
- Land Cruiser collectors or nostalgia buyers wanting the latest tech in an iconic package
This SUV isn’t for those seeking a “practical crossover” — it’s for those who expect greatness across terrains and circumstances.
Conclusion: The Total Cost of Owning the 2024 Land Cruiser 300 Series
The 2024 Land Cruiser 300 series offers a compelling blend of engineering resilience and opulent comfort. With MSRP starting just under $86,000 and stretching into six figures depending on trim, it clearly situates itself as a luxury premium SUV. However, its remarkable resale value, powerful engine, and off-road heritage justify the substantial sticker price.
Buyers should be prepared to include taxes, fees, and optional packages into their expected budget — especially if aiming for the Heritage or GR Sport versions. Though pricing has gone up compared to older generations, Toyota’s investment into modern drivetrains, safety, and cabin tech makes the latest Land Cruiser one of the best iterations in the series’ long history.
Whether you’re a new buyer or a loyal Land Cruiser owner returning for the 300 Series, understanding the true cost breakdown and value proposition will allow you to make an informed and confident investment in one of the world’s most respected SUVs.
Final Word: The 2024 Land Cruiser is more than just a purchase — it’s a long-term lifestyle decision. And in that regard, its pricing aligns perfectly with everything it stands for.
What is the starting price of the 2024 Land Cruiser 300 Series?
The 2024 Toyota Land Cruiser 300 Series starts at approximately $90,000 for the base model. This price can vary slightly depending on the market, dealership incentives, and additional fees such as destination and handling charges. It’s a significant increase from the previous generation, reflecting Toyota’s positioning of this model as a premium SUV with enhanced performance, comfort, and technology.
The base model comes well-equipped with key features such as a twin-turbo V6 engine, adaptive suspension, advanced safety systems, and a modern infotainment setup. While it lacks some of the luxury extras found in higher trims, it still offers tremendous value for those seeking a high-end off-road vehicle without paying for unnecessary add-ons.
Is the Land Cruiser 300 Series more expensive than the previous model?
Yes, the 2024 Land Cruiser 300 Series is more expensive than the outgoing 200 Series. The previous generation had a starting price around $85,000, making the new model about $5,000 more expensive. This increase is primarily due to Toyota incorporating more luxury features, updated styling, and a new powertrain engineered for better performance and efficiency.
Despite the higher price tag, Toyota claims that the 300 Series delivers more technology, improved comfort, and enhanced off-road capabilities compared to the 200 Series, which helps justify the increase. While some loyal fans may balk at the added cost, most experts agree that the improvements justify the premium, especially when compared to rivals in the luxury SUV segment.
How do the different trim levels of the Land Cruiser 300 Series affect pricing?
The Land Cruiser 300 Series comes in a couple of trim levels, with the top-tier Heritage Edition adding significant cost to the base model. The Heritage Edition, which honors the lineage of the Land Cruiser, starts at over $106,000—offering unique styling cues, exclusive badging, and premium materials that elevate the vehicle’s aesthetics and status.
The price difference between the base Grand Tourer and the Heritage Edition reflects the added luxury and exclusivity of the latter. The Heritage Edition includes enhancements such as olive drab paint options, vintage-style 18-inch wheels, upgraded leather interiors, and a host of convenience features. The trim differentiation allows buyers to choose between raw capability and refined opulence, depending on their personal preferences and budget.
What are the main features contributing to the high price of the 2024 Land Cruiser?
The 2024 Land Cruiser 300 Series commands a high price due to a combination of superior engineering, advanced technology, and luxury appointments. Key features such as the 3.5L twin-turbo V6 engine producing 409 horsepower, electronically controlled suspension, and an all-new cockpit design with digital instrumentation all contribute to the elevated cost.
In addition, the vehicle boasts top-tier safety systems like Toyota Safety Sense, a premium audio system, heated and ventilated seats, and a luxurious interior crafted with high-quality leather and wood accents. These upscale inclusions place the Land Cruiser in a more premium category, competing not only with other off-road SUVs but also luxury sedans and crossover SUVs.
Does the Land Cruiser 300 Series offer good value for the price?
The 2024 Land Cruiser 300 Series offers strong value when considering its capabilities, build quality, and long-term reliability. While expensive, owning a Land Cruiser has traditionally meant low depreciation issues and high resale value, making it a sound investment for those who desire a durable and refined SUV that can handle serious off-road terrain as well as daily driving.
Compared to similarly priced luxury SUVs from European brands, the Land Cruiser stacks up well in terms of overall utility, comfort, and performance. It combines ruggedness with refinement better than many rivals, making it a versatile choice for families, adventurers, and professionals alike. If you’re seeking a capable, stylish, and dependable full-size SUV, the Land Cruiser 300 Series may well be worth the premium.
Are there any optional packages or add-ons for the Land Cruiser 300 Series?
Toyota offers a selection of optional packages and add-ons for the 2024 Land Cruiser 300 Series, allowing buyers to customize their vehicles according to their preferences. The most notable of these is the Heritage Edition trim upgrade, which brings nostalgic design elements and a more premium finish. Additional options include advanced driver assist features, premium audio upgrades, and interior enhancements such as semi-aniline leather seats.
These optional extras can significantly increase the final cost of the vehicle, especially when combined with the Heritage Edition. However, many buyers find that these enhancements enhance both the experience and resell value of the vehicle. Toyota also offers genuine factory accessories, such as roof racks, cargo organizers, and tire inflator kits, that cater to outdoor enthusiasts and luxury seekers alike.
How does the 2024 Land Cruiser 300 Series compare to its competitors in pricing?
The 2024 Land Cruiser 300 Series sits comfortably within the pricing range of its main competitors, including the Mercedes-Benz G-Class, BMW X7, and Land Rover Range Rover. While it isn’t the most expensive, it offers a compelling mix of luxury and performance that carves out a unique niche for those who want a vehicle with genuine off-road prowess and high-end interior features.
Compared to European luxury SUVs, the Land Cruiser benefits from a reputation for reliability, stronger resale value, and lower maintenance costs over time. These advantages make it especially appealing to buyers who want premium styling and capability without the burden of high service costs and frequent visits to the dealership. Ultimately, the Land Cruiser is positioned as a smart buy in a competitive and high-end segment.