If you’re considering purchasing a brand-new Toyota Yaris, you’re probably looking for an affordable, dependable, and fuel-efficient compact car that’s perfect for city driving and daily commuting. As one of Toyota’s most popular subcompact models, the Yaris consistently earns praise for its reliability and practicality. But before you take the plunge into purchasing one, you’ll want to know: how much is a Toyota Yaris brand new?
In this comprehensive guide, we’ll explore the 2024 Toyota Yaris price range, compare trims and configurations, and help you make an informed decision before buying. We’ll also break down additional costs such as taxes, insurance, and options packages that could affect your final price tag. By the end of this article, you’ll have a clear understanding of what to expect when shopping for a brand-new Yaris.
Read on to discover everything you need to know about buying the latest Toyota Yaris model.
2024 Toyota Yaris: An Overview
Before diving into pricing, let’s take a brief look at what the Toyota Yaris offers in 2024. This model is primarily aimed at budget-conscious buyers who still want a stylish, tech-equipped, and fuel-efficient vehicle.
The Yaris replaces the discontinued Yaris iA model in the U.S. market and features modern upgrades such as a sporty new chassis, updated infotainment system, and a suite of standard safety features through Toyota Safety Sense.
Under the hood, the 2024 Toyota Yaris delivers a 1.5L 3-cylinder engine that produces 106 horsepower, mated to a continuously variable transmission (CVT). It offers front-wheel drive only and delivers excellent fuel economy, averaging around 30 mpg in the city and 39 mpg on the highway.
The Yaris is offered in three main trim levels:
- Base LE
- Mid-level XLE
- Top-tier SE
Each trim offers different features and style elements, which we’ll explore in detail below.
Toyota Yaris 2024: Starting MSRP By Trim Level
The cost of a new Toyota Yaris varies by trim level, configuration, and region. As of early 2024, the manufacturer’s suggested retail price (MSRP) for the 2024 Toyota Yaris starts around:
| Trim | Starting MSRP | Key Features |
|---|---|---|
| LE (Base Trim) | $20,175 | Toyota Safety Sense, 7-inch touchscreen, dual-zone climate control |
| XLE (Mid-Level Trim) | $22,975 | 8-inch touchscreen, blind-spot monitoring, smart key entry, automatic climate control |
| SE (Sporty Trim) | $23,525 | JBL premium sound system, 8-inch touchscreen, rear spoiler, dual exhaust |
These base prices do not include the $1,095 destination and handling fee, which should always be added into the final cost of a new Toyota vehicle.
Is the Toyota Yaris Worth the Price?
Considering the Yaris’s combination of comfort, fuel efficiency, safety, and technology, the value proposition is quite strong for such a compact car. Starting at just over $20,000, the LE trim includes impressive standard safety technology that typically costs extra on smaller vehicles.
Adding to its appeal, the 2024 Yaris is equipped with a full suite of Toyota Safety Sense 3.0 features across all trims, including:
- Pre-Collision System with Pedestrian Detection
- Full-Speed Range Dynamic Radar Cruise Control
- Lane Departure Alert with Steering Assist
- Road Sign Assist
- Automatic High Beams
In short, even the entry-level Yaris LE trim provides an exceptional level of modern safety features and tech at an affordable price.
Breaking Down the Cost: What Affects the Price of a New Toyota Yaris?
While the MSRP gives you the official pricing for a brand-new Yaris, the amount you’ll actually end up paying depends on several other factors.
Geographic Location and Taxes
Where you live can heavily influence the final amount you’ll pay. For example, buyers in high-sales-tax states like California (9.25%) or New York City (8.875%) will pay more than buyers in states such as New Hampshire (0%).
Additionally, local taxes, license fees, and other registration costs must be considered. These typically add several hundred to over a thousand dollars to your out-the-door total.
Trim Choice and Color Options
Though the Yaris offers a fairly minimal trim setup (only three options), the SE trim’s enhanced style and audio components elevate its price significantly. Choosing a color outside the standard offering — such as premium white or select metallic paint — may add $400–$600 to your total.
Dealer Incentives and Toyota Promotions
Every year, Toyota offers special promos, military discounts, or rebate programs that may lower your cost of purchase. In 2024, these may include:
- APR financing as low as 0%
- $500–$1,000 rebates for loyal Toyota owners
- Special lease programs with no down payment
It’s always a good idea to check Toyota’s official website, your authorized local dealership, or sites like Edmunds and Kelley Blue Book for current offers.
Trim Level Breakdown: Which One Offers the Best Value?
Let’s break down each trim level’s features and pricing to determine the optimal balance between cost and practicality.
Toyota Yaris LE (Starting at $20,175)
The base LE trim offers a strong starting point with all the essential tech and safety features a buyer would expect in a modern car. Here’s what’s included:
Standard Features:
- 7-inch touchscreen with Apple CarPlay, Android Auto, and Amazon Alexa
- Dual climate control
- Automatic emergency braking and pedestrian detection
- Bluetooth connectivity
- 6-way manual driver seat
This trim is ideal for budget-conscious buyers who don’t need premium features but still want a safe and modern driving experience.
Toyota Yaris XLE (Starting at $22,975)
Mid-level XLE trims offer features you won’t find in the LE—especially in terms of comfort, convenience, and technology:
Upgrades on the XLE Trim:
- 8-inch touchscreen with navigation
- Smart key entry with push-button start
- Blind-spot monitoring with rear cross-traffic alert
- Automatic climate control
- Wireless charging pad
- Power-adjustable driver’s seat
The jump in price from the LE to the XLE is around $2,800. If you frequently travel, commute, or appreciate convenience features like blind-spot monitoring and navigation, this trim may be worth the extra cost.
Toyota Yaris SE (Starting at $23,525)
Designed for buyers seeking a sportier presence and improved audio experience:
SE-Exclusive Features:
- JBL premium sound system (8 speakers)
- Heated front seats
- Rear spoiler
- Single dual exhaust system
- LED fog lights
- Dark gray accent details
- Enhanced suspension tuning
While it adds a $550 premium over the XLE, the SE trim’s aural and visual enhancements make it an appealing option for style-conscious buyers.
Optional Packages for the Toyota Yaris?
Toyota currently does not offer many additional package upgrades for the Yaris, especially in contrast to more expensive Toyota models like the RAV4 or Camry. However, optional features like premium paint options or floor mats can be purchased at the dealership.
Here’s a look at potential optional add-ons and estimated price increases:
| Optional Feature | Estimated Cost Increase |
|---|---|
| Delivery, Processing, and Handling Fee | $1,095 |
| Additional Paint Colors | $400–$600 |
| Dealer Accessories | $150–$500 |
While no major packages are listed for 2024, customers can still personalize their Yaris through add-ons like upgraded floor mats, cargo organizers, or protective films.
How Does the Toyota Yaris Compare to Its Competitors?
When shopping for a new subcompact car, it’s helpful to consider what other rivals exist in the $20,000 to $23,000 segment. Here’s how the Yaris stacks up against other top contenders:
| Model | Starting MSRP | Mileage (MPG City/HWY) | Standard Warranty |
|---|---|---|---|
| Toyota Yaris LE | $20,175 | 30/39 | 3/36,000 miles |
| Honda Fit | $20,895 | 33/41 | 4/50,000 miles |
| Ford Fiesta | Discontinued | N/A | N/A |
| Mazda 2 | $18,900 | 27/33 | 6/70,000 miles |
| Hyundai Accent | $18,590 | 33/41 | 5/60,000 miles |
Of all these models, the Toyota Yaris currently remains one of the most balanced in pricing, fuel economy, and safety tech. It’s slightly more expensive than the Hyundai Accent or Mazda 2, but with Toyota’s established reliability record, the Yaris may offer long-term value.
Cost of Ownership: What to Expect
When evaluating the price of a Toyota Yaris brand new, it’s important to think beyond just sticker price. A few cost-of-ownership factors to consider include:
Insurance Costs
Due to its small size and moderate pricing, insurance on a Toyota Yaris is relatively affordable. For a 2024 model, you can expect to pay roughly:
- Approx. **$1,200–$1,500 per year** for full coverage.
- Lower for older drivers, higher for younger, inexperienced drivers.
Compare quotes from several insurance providers to find optimal coverage at a fair price.
Maintenance and Repair Costs
Toyota vehicles are known for exceptional reliability, and the Yaris is no exception. Major repairs are rare, and Toyota offers:
– 3-year/36,000-mile basic coverage
– 5-year/60,000-mile powertrain warranty
– 2-year/25,000-mile complimentary maintenance
Routine maintenance like oil changes and tire rotations typically costs $50–$100, keeping ownership expenses reasonably low.
Fuel Costs
As previously mentioned, the Yaris provides strong fuel economy. If you drive 15,000 miles per year, you can expect to spend roughly:
- $1,500–$1,800 annually at an average gas price of $3.50 per gallon
That’s significantly less than larger sedans or SUVs like the RAV4 or Camry.
Where to Buy a Toyota Yaris New
If you’ve decided that this car is a good fit for your lifestyle, the next step is to determine where to buy it. Toyota Yaris models are widely available across the United States. You can visit a local Toyota dealership, or use tools such as:
- Toyota’s official “Build and Price” website
- Edmunds
- Kelley Blue Book (KBB)
- TrueCar
Using these platforms allows you to:
- Compare prices between dealers
- Request financing offers
- Customize features
- Schedule a test drive
If you’re aiming to save more, consider checking dealerships in smaller towns or border states where incentives might be higher. Always ask for a “no-haggle” quote or online price match if other options look better elsewhere.
Conclusion: Is the 2024 Toyota Yaris Affordable and Worth Buying?
In summary, the 2024 Toyota Yaris starts at $20,175, with fully loaded versions approaching $24,000, depending on trim, options, and location. Its impressive safety suite, fuel efficiency, comfort, and reliability make it a strong contender for anyone seeking a practical, affordable, and tech-savvy subcompact car.
The best value is arguably the XLE trim, balancing tech extras, comfort, and safety at a moderate price. The SE model offers a sportier design and improved audio for those wanting more personality from a compact car, while the LE guarantees peace of mind at the most affordable starting point.
Ultimately, if you’re asking, “How much is a Toyota Yaris brand new?” now you know:
The Toyota Yaris sits firmly in the $20,000–$24,000 range, with great financing and leasing options available depending on your needs and credit score.
Take time to test drive the Yaris at your nearest dealership, compare incentives, and enjoy peace of mind knowing you’ve made a smart, sustainable, and cost-effective automotive choice.
2024 Toyota Yaris – Final Thoughts
The 2024 Toyota Yaris offers an excellent mix of:
- Modern tech features
- Competitive fuel economy
- Advanced safety equipment across all trims
- A sleek, contemporary design
For today’s urban drivers and economical commuters, few choices offer the Yaris’ blend of price, performance, and practicality all under $25,000.
Ready to buy? Start with your local Toyota dealer or use an online price-comparison tool to ensure you get the best deal. Keep this guide handy and make your Yaris purchase confidently.
What is the starting price of a brand new Toyota Yaris sedan for 2024?
The 2024 Toyota Yaris sedan starts at around $18,625 for the base L trim, including the destination fee. This trim includes essential features such as a 7-inch touchscreen, Apple CarPlay, Android Auto, Bluetooth connectivity, and several advanced safety features through Toyota Safety Sense 3.0. While this version is geared toward affordability, it still maintains Toyota’s reputation for reliability and efficiency.
However, prices can increase depending on optional packages, dealer fees, and additional features. For example, adding the Yaris Premium Package or upgrading to synthetic leather seating can increase the final price. Buyers should also consider taxes, registration, insurance, and other ownership costs when budgeting for a new Yaris sedan.
How much does the 2024 Toyota Yaris hatchback cost?
The 2024 Toyota Yaris hatchback, known as the Yaris Hatchback or simply Yaris iA in some markets, starts at approximately $20,125 for the base LE trim. This version offers a sportier design and better driving dynamics compared to the sedan. It also includes a similar set of modern tech and safety features, with the added benefit of a more versatile rear cargo area.
As with the sedan, potential upgrades can significantly affect the final price. The XLE trim, for instance, starts near $23,125 and adds features like dual-zone climate control, a premium audio system, driver’s seat height adjustment, and more. Additional options such as all-weather floor mats or a cargo tray can add a few hundred dollars to the overall cost.
Are there any additional fees when buying a new Toyota Yaris?
Yes, buyers should anticipate several additional fees when purchasing a new Toyota Yaris. These include the destination and delivery fee, which is approximately $995, along with taxes, registration, and documentation charges that vary by state. Dealerships may also charge a processing fee that typically ranges from $100 to $500 or more, depending on your location.
Insurance and financing-related fees also play a role in the total cost of ownership. Gap insurance, extended warranties, and maintenance packages are often offered at the point of sale and can add several hundred to several thousand dollars. Buyers should always request a detailed breakdown of all costs when negotiating the purchase price to avoid surprises at checkout.
Do different colors affect the price of a new Yaris?
In most cases, exterior color choices do not affect the base MSRP of a new Toyota Yaris. Popular colors like Super White, Silver Metallic, and Black Tundra are typically offered without any price difference. However, certain premium or special-order paint finishes like tricolor wraps or unique metallics might carry an extra charge, depending on the dealership and region.
Some buyers may also consider the resale value of different colors, as certain tones like white, black, and silver retain their appeal in the used market. While color preferences are largely personal, those focused on long-term value should consider this when making a selection at the dealership.
What are the standard features included in the base Yaris trim?
The base trim of the 2024 Toyota Yaris sedan comes well-equipped with standard features aimed at keeping it competitive in the subcompact segment. It includes a 7-inch touchscreen with Apple CarPlay, Android Auto, Amazon Alexa integration, Bluetooth, and a six-speaker audio system. Toyota also includes a suite of driver-assist technologies under Toyota Safety Sense 3.0, including lane departure alert, automatic high beams, adaptive cruise control, and a pre-collision system.
Additionally, the Yaris includes safety-focused features like automatic emergency braking and pedestrian detection. On the comfort side, the sedan offers a tilting and telescoping steering wheel, manual air conditioning, and a USB port for charging. While physical buttons are still used for many controls—rather than adopting newer touchscreens found in pricier models—it appeals to those who prioritize simplicity and functionality.
Is there a difference in pricing between front-wheel and all-wheel drive models?
The Toyota Yaris is only offered as a front-wheel drive vehicle across all 2024 trim levels. There is no all-wheel drive option available, which differentiates it from some competitors in the subcompact space like the Subaru Crosstrek or Honda Fit. This allows for a more straightforward pricing structure and helps keep the cost of ownership lower, particularly when it comes to fuel economy and mechanical complexity.
Since there’s no AWD version, buyers won’t need to consider the typical $1,000 to $2,000 price hike that accompanies that drivetrain in other models. However, those shopping in regions with challenging weather conditions may want to research tire options or consider models with enhanced traction systems to compensate for the lack of AWD capability.
What financing and incentive options are available for the 2024 Yaris?
Toyota often offers competitive financing options for the Yaris, including low APR financing for those with strong credit and lease deals that can lower monthly payments. Qualified buyers may find APRs as low as 0% for 36 or 48 months depending on the current promotions. These incentives are updated frequently and can vary by location, so checking with a local dealership is recommended for the most accurate information.
Additionally, customers may qualify for loyalty or military programs, which can further discount the purchase price or reduce down payment requirements. Those considering a purchase in the latter half of the year may also find increased incentives as dealerships try to meet sales goals. Buyers are encouraged to compare financing offers from Toyota Financial Services with those from banks or credit unions to ensure they’re receiving the best deal.