When Toyota unveiled the all-new Sequoia for 2024, it signaled a major shift in the brand’s full-size SUV lineup. Offering a powerful hybrid powertrain, bold styling, and top-tier family-friendly features, the 2024 Toyota Sequoia aims to take a dominant position in the large SUV market. However, for many potential buyers, the crucial question remains: How much does a 2024 Toyota Sequoia cost?
In this comprehensive guide, we’ll walk you through everything you need to know about the 2024 Sequoia’s pricing, different trim levels, available features, and how it stacks up against competitors. Whether you’re looking to buy or just comparing options, this detailed breakdown will help you make an informed decision.
2024 Toyota Sequoia Starting Price and Trims Overview
The 2024 Toyota Sequoia has arrived with an all-new platform based on the Tundra pickup truck, offering greater off-road capabilities and enhanced interior space. The SUV is available in several trim levels, each with a distinct focus—from family use to luxury and rugged performance.
Here’s a quick overview of the available trims and their starting Manufacturer’s Suggested Retail Prices (MSRP):
| Trim Level | Starting MSRP (USD) | Seats | AWD |
|---|---|---|---|
| SR5 | $58,700 | 8 | Yes |
| SR5 Upgrade | $62,175 | 8 | Yes |
| TRD Pro | $71,215 | 7 | Yes |
| Platinum | $78,160 | 7 | Yes |
| Capstone | $81,195 | 7 | Yes |
Keep in mind that destination and delivery fees, options packages, and market demand may increase the final purchase price. Let’s dive deeper into each trim level to find out what you’re getting—and what you might want to pay for.
SR5: The Base Trim With Family-Friendly Foundations
The SR5 is the entry-level Sequoia and offers a strong base for those seeking a large, capable SUV without breaking the bank. Starting at $58,700, this trim comes standard with tri-zone climate control, a 12.3-inch touchscreen, wireless smartphone integration (Apple CarPlay and Android Auto), and Toyota Safety Sense 3.0. All-wheel drive is standard, as is a third row—though with seating for eight, the cabin is more accommodating for larger families.
Upgrades to the SR5 include features like integrated navigation, a panoramic sunroof, and a JBL audio system for a more refined driving experience.
SR5 Upgrade (New 2024 Addition): Extra Value, More Bang for Your Buck
Toyota introduced the SR5 Upgrade specifically for 2024 to provide more configuration flexibility upfront. This trim starts at $62,175, and adds comfort and utility features like an 14-way power-adjustable driver’s seat, heated steering wheel, and a rear seat entertainment system. Buyers can also opt for Toyota’s Entune Audio Plus system and a built-in vacuum cleaner—ideal for pet owners or frequently traveling families.
TRD Pro: Off-Road Ready and Ready to Rumble
For the adventurous driver or off-road enthusiasts, the TRD Pro trim steps up considerably in ruggedness and performance. Starting at $71,215, it comes with a host of trail-focused upgrades, including 18-inch alloy wheels, FOX shocks, skid plates, an off-road-tuned suspension, and a more aggressive exterior design. It seats up to seven, giving it a bit more room for luxury without compromising versatility.
The Sequoia TRD Pro also benefits from Toyota’s reputation for reliability, making it a top choice for drivers who want a powerful SUV that can handle all-terrain conditions and still serve as a daily driver.
Platinum: The Sweet Spot of Luxury and Performance
If you’re looking for a balance between performance and comfort, the 2024 Toyota Sequoia Platinum might be your best bet. Starting at $78,160, this trim offers premium leather upholstery, 20-inch alloy wheels, a panoramic glass roof, adaptive suspension, and a 14-speaker JBL audio system. Additional features include a digital rearview mirror, heated and cooled front seats, rear sunshades, and a top-down camera view.
This trim is ideal for drivers who want to combine the power of a full-size SUV with refined comfort and aesthetics. It’s suitable for long-distance road trips, family adventures, or urban cruising with high-end appeal.
Capstone: The Pinnacle of Sequoia Luxury
For the ultimate in sophistication and comfort, there’s the Capstone trim. Starting at an estimated $81,195, it is positioned as the flagship model in the Sequoia line-up. Unique features include special chrome accents, 22-inch forged alloy wheels, a white interior option, and Toyota’s Smartflow climate control system, which provides more personalized air distribution in rear seats.
Inside, you’ll find an ultra-premium 14-speaker JBL audio system, open-pore wood accents, and available Executive Class seating in the second row—perfect for business professionals or luxury-oriented families.
What You Get for the Price: Key Features and Amenities
Beyond the base MSRP, the 2024 Toyota Sequoia offers a robust suite of standard and optional features that ensure you get value for your investment. Whether you’re prioritizing cargo space, seating flexibility, or on-road performance, this SUV delivers something for everyone.
Engine and Performance
Under the hood, the Sequoia is powered by a 3.5L twin-turbo V6 hybrid (Hybrid Max System) delivering 437 horsepower. This setup replaces the aging V8 engine, offering greater fuel economy without sacrificing power. All trim levels include 4WD as standard and a 10-speed automatic transmission.
A few advanced variants—like the Capstone—offer a new adaptive suspension system for improved ride quality, while the TRD Pro gets a specially tuned off-road suspension that delivers even more torque.
Interior and Technology
The Sequoia’s redesigned interior focuses on comfort and usability. Every trim includes a 12.3-inch touchscreen and digital instrument cluster. Higher trims also support semi-autonomous driver-assist features via Toyota Teammate, Toyota’s new advanced driver-assistance system technology package (optional on Platinum and Capstone).
In terms of space, the Sequoia offers seating for up to eight, with options for a more premium seven-seat configuration. Cargo space behind the third row is around 10.6 cubic feet, and 37.9 cubes behind the second row—plenty for luggage, gear, and groceries.
What Influences the Final Price? Understanding Additional Costs
Destination and Handling Fees
Every new Sequoia comes with a $1,695 destination and handling fee, which is not included in the MSRP and is consistent across trim levels. It’s important to factor this in when budgeting your purchase.
Optional Packages and Add-ons
Depending on your lifestyle needs, you may opt to upgrade comfort, convenience, and safety packages. These may include:
- Toyota Safety Sense 3.0
- Trailer Tow Package
- Platinum Protection Package
- Capstone Interior Design Package
- TRD Off-Road Performance Kit
Each package can add $2,000 to $5,000 to the base price of the vehicle. Some trims allow you to pay extra for second-row Executive Class captain’s chairs, rear-seat entertainment systems, and hands-free driving aids.
Market Demand and Dealer Availability
Due to the strong introduction of the 2024 model, and Toyota’s controlled production rates, certain high-demand trims—like the Capstone or TRD Pro—may command higher than MSRP pricing in specific markets. Buyers may need to be prepared for potential wait times, low inventory, or limited special-order availability.
How Does the 2024 Sequoia Compare to Competitors?
When evaluating the Sequoia’s $58,700 to $81,195 price range, it’s essential to compare it with other industry leaders like the:
Lincoln Navigator
The 2024 Navigator starts around $80,000, with the Black Label version exceeding $110,000. While more luxurious, it comes with a higher base price and may not match Toyota’s reliability rating.
GMC Yukon Denali Ultimate
Priced around $84,800, the Yukon offers advanced CUE tech and air-ride suspension. However, it falls short in hybrid capability and resale value compared to the Sequoia.
Jeep Wagoneer Series III
Wagoneer starts at $64,450, offering robust towing and off-road performance. While it’s a bit more affordable than the Sequoia’s top trims, the Sequoia delivers a stronger mix of hybrid power, storage, and interior space.
Tips on Getting the Best Price on a 2024 Toyota Sequoia
Before taking the plunge on this sizeable SUV investment, consider the following ways to stretch your budget while still getting the features you want:
Start With the SR5 and Customize Upwards
If you’re on a tighter budget but still desire the hybrid powertrain and AWD, starting with the SR5 trim and upgrading only the essential features (e.g., captain’s chairs, entertainment system, sunroof) can offer the best bang for your buck.
Look for End-of-Year Deals and Promos
Toyota often offers leasing specials, cash rebates, and interest-free financing around the end of the year, especially on leftover 2024 models. Consider checking with local dealers for promotions and compare inventory prices across multiple locations.
Consider Certified Pre-Owned (CPO) After 2024 Release
Though not yet available, 2024 Toyota Sequoias will begin filtering into the certified pre-owned (CPO) market in early 2025 onward. CPO models offer warranty coverage, full inspection, and premium service at a lower overall price point than buying new.
Other Considerations
- Factor in fuel savings from hybrid engine
- Consider financing vs. leasing options
- Research local tax incentives for hybrid purchases
Ownership Insights: Value Retention and Reliability
The key financial benefit of purchasing a Toyota Sequoia remains its retained value and high reliability scores. Toyota consistently ranks near the top of J.D. Power, Kelley Blue Book (KBB), and Edmunds reliability charts. The Tundra-based Sequoia benefits from that same reputation.
According to KBB, full-size SUVs like the Sequoia generally retain around 45-50% of their value after five years, which is favorable compared to the luxury-laden Navigator and Yukon that often depreciate faster. Additionally, Toyota Certified Pre-Owned buyers can enjoy up to 7 years of powertrain coverage with additional perks, making long-term ownership even more appealing.
Final Thoughts: Is the 2024 Toyota Sequoia Worth the Price?
The 2024 Toyota Sequoia represents a bold evolution in Toyota’s full-size SUV strategy, combining refined luxury, advanced technology, hybrid efficiency, and rugged performance. With a well-structured trim lineup starting at $58,700 and rising to $81,195 for the top-tier Capstone, buyers have a clear path to an SUV that fits their lifestyle.
Whether you’re seeking family-friendly transport, adventure-ready off-road performance, or high-end luxury, the Sequoia delivers something competitive in today’s full-size SUV marketplace. While it’s not the cheapest option out there, Toyota’s long-standing legacy of reliability and hybrid performance ensures your investment will provide lasting value.
If you’re in the market for a new large SUV and want the benefits of cutting-edge hybrid tech combined with proven durability, the 2024 Toyota Sequoia is a purchase worth every penny—especially for those ready to take on both daily commutes and cross-country off-road adventures.
So the next time you ask, “How much is a 2024 Toyota Sequoia?”, you now have the details to answer with confidence.
What is the starting price of the 2024 Toyota Sequoia?
The 2024 Toyota Sequoia starts at around $55,000 for the base SR5 trim, before destination and handling fees. This opening price point makes it an appealing option for those seeking a full-size SUV with strong towing ability, spacious seating, and the reliability that Toyota is known for.
However, the final cost may vary depending on geographic location, dealership fees, and optional packages. Toyota offers a wide range of trims, so buyers have flexibility to tailor the vehicle to their desired comfort and performance levels. It’s also important to note that the Sequoia’s hybrid powertrain contributes to a higher baseline cost compared to some competitors, but offers improved fuel efficiency and power.
Which trim levels are available for the 2024 Toyota Sequoia?
The 2024 Toyota Sequoia comes in five core trim levels: SR5, Limited, Platinum, TRD Pro, and the top-of-the-line Capstone. Each level adds greater luxury, off-road capability, or towing features tailored to different lifestyles and needs.
The SR5 is the entry-level option with essential tech and convenience features, while the Limited adds more comfort and refinement. The TRD Pro is built for off-road enthusiasts, and the Platinum brings upscale amenities. The Capstone is the most luxurious trim, featuring premium materials, distinctive styling, and the most advanced technology Toyota offers in the Sequoia lineup.
How much does the top-tier 2024 Toyota Sequoia Capstone cost?
The Capstone trim of the 2024 Toyota Sequoia starts at approximately $74,000, making it the most expensive option in the lineup. It’s designed to offer luxury comparable to premium brands, with top-tier features like exclusive grille design, semi-aniline leather upholstery, and a fully digital instrument cluster.
This trim includes advanced driver-assist features, a high-end audio system, Toyota’s entuned multimedia suite, and upscale interior finishes. Its hybrid powertrain ensures both performance and efficiency, appealing to buyers who want power, sophistication, and comfort in one full-size SUV. Those who prioritize luxury and cutting-edge tech will find the Capstone trim well worth the investment.
Are there any additional fees or charges when purchasing a 2024 Toyota Sequoia?
Yes, in addition to the base MSRP, buyers should expect to pay for destination and handling charges, which are typically around $1,500. There may also be fees for dealer add-ons, such as extended warranties, paint protection, or maintenance packages, which vary by dealership.
Sales tax, registration, and insurance costs aren’t included in the sticker price either. Depending on your state, these additional costs may add several thousand dollars to your total. Financing or leasing options can also influence the final amount you pay, so it’s recommended to consult with your Toyota dealer or financial advisor to understand the full financial picture.
Is the 2024 Toyota Sequoia worth its price compared to competitors?
The 2024 Toyota Sequoia offers a compelling value when compared to competitors like the Ford Expedition, Chevrolet Tahoe, and Nissan Armada. While its starting price is competitive, the Sequoia stands out with its hybrid powertrain, excellent reliability reputation, and strong resale value.
The advanced towing capacity, high-tech interior, and generous list of standard and optional features also tip the balance in its favor. Especially for buyers valuing fuel efficiency, off-road capability with TRD Pro, or luxury with Capstone, the Sequoia compares favorably with others in its class. Overall, it offers a versatile package that makes it a worthy consideration in the full-size SUV segment.
How does the hybrid powertrain affect the 2024 Toyota Sequoia’s pricing?
The 2024 Toyota Sequoia comes standard with a twin-turbocharged 3.5-liter V6 hybrid powertrain, a key feature that contributes to a higher starting price compared to non-hybrid full-size SUVs. The hybrid system adds an estimated $3,000-$5,000 to the overall base cost, depending on trim level.
However, this increase in price is offset by better fuel economy, improved towing performance, and lower long-term maintenance costs associated with Toyota’s hybrid technology. Buyers who regularly haul heavy loads or commute frequently will benefit from reduced fuel expenses over time, making the hybrid premium a smart investment for many Sequoia buyers.
What kind of incentives or rebates are available for the 2024 Toyota Sequoia?
Depending on your location and the time of purchase, various incentives such as interest-rate reductions, cash rebates, or lease deals may be available for the 2024 Toyota Sequoia. Toyota often runs seasonal promotions and loyalty programs for current Toyota owners, which can help reduce the final cost of the vehicle.
In addition, certain hybrid incentives may apply due to the vehicle’s electrified powertrain, especially in states that promote eco-friendly vehicles. Buyers should check with their local Toyota dealership or the official Toyota website for the most up-to-date information on available rebates and financing options. Maximizing these incentives can help make the Sequoia more affordable across all trim levels.