For car buyers in the United States, Toyota remains a trusted and widely recognized name known for its reliability, fuel efficiency, and diverse range of vehicles. As one of the largest automakers globally, Toyota offers a substantial line-up of vehicles to meet the needs of diverse consumers—from compact city cars to trucks and hybrid and electric models. In this comprehensive article, we will explore how many Toyota models are available in the US in 2024, covering current offerings across segments and diving into how Toyota’s model selection reflects its market strategy.
Understanding Toyota’s US Lineup in 2024
When considering Toyota’s current product strategy, it’s essential to recognize how the brand differentiates itself through quality, reliability, and innovation. Over the past few decades, Toyota has adapted its product line to include not just traditional internal combustion engine (ICE) vehicles but also a strong portfolio of hybrids and electric vehicles.
As of 2024, Toyota offers approximately 22 models across its standard and luxury (Lexus) lineup in the United States. However, we’ll focus solely on the Toyota brand in this review. From compact sedans to full-size trucks and SUVs, these models allow Toyota to cater to a wide range of customer demographics—from students and commuters to growing families and adventure enthusiasts.
Toyota Passenger Cars (Sedans & Hatchbacks)
Though the sedan market in the US has seen a decline compared to the SUV boom, Toyota continues to offer a selection of reliable passenger cars that prioritize economy, fuel efficiency, and driving comfort.
Popular Sedan Models in the US:
- Toyota Corolla: A top-selling compact sedan, available with hybrid options in some trims.
- Toyota Camry: A well-rounded midsize sedan, known for its smooth ride and advanced tech features.
- Toyota Avalon: A full-size sedan offering luxury-influenced features (discontinued after 2021, replaced by hybrid Camry-based models).
Toyota withdrew the Avalon in 2022, indicating a shift in brand focus toward SUVs and crossovers, where the market demand is strongest.
Toyota Crossovers and SUVs
Toyota’s SUV and crossover segment has grown significantly, and many people consider its offerings to include some of the most trusted models in the market.
Top Toyota SUVs in the US (2024):
| Model | Segment | Key Features |
|---|---|---|
| RAV4 | Compact SUV | Top-selling SUV in the US, with hybrid and Plug-in Hybrid options |
| Venza | Midsize Crossover | Hybrid-only, upscale amenities |
| Highlander | Midsize SUV | Three-row seating, hybrid available |
| Sequoia | Full-size SUV | Redesigned in 2023 with hybrid powertrains |
| 4Runner | Midsized SUV | Off-road heritage with a dedicated fanbase |
| Tacoma – as SUV equivalent | Midsized Truck | Off-road capability and strong resale value |
| Land Cruiser (2024 Reintroduction) | Full-size Luxury SUV | Re-launched as exclusive trim with heritage appeal |
Toyota’s SUV portfolio is robust, with some models like the RAV4 and 4Runner having enjoyed long runs in the lineup. The brand has focused on fuel-efficient hybrids and retaining the capabilities beloved by truck owners.
Toyota Trucks (Pickups and Commercial Vehicles)
As the US market places a premium on trucks, Toyota has positioned itself as a key competitor in the pickup truck segment. Both consumer and commercial segments are well-served by Toyota’s truck offerings.
Toyota’s Key Trucks in 2024:
- Tacoma: A midsized pickup popular with outdoor enthusiasts and off-roaders.
- Tundra: A full-size truck redesigned in 2022, offering hybrid i-FORCE MAX engine.
The new hybrid Tundra has made Toyota more competitive against Ford, Ram, and Chevrolet. Toyota continues to offer its Tundra with modern tech features and better fuel economy through hybrid tech.
Toyota Vans & Commercial Vehicles
In addition to cargo vans and family-friendly passenger models, Toyota provides utility vehicles for both commercial usage and growing families.
Current Van Offerings:
- Sienna – Full-size minivan available only as a hybrid, with excellent fuel efficiency and family-oriented tech.
- ProAce (coming soon) – Although not yet on sale in the US, Toyota plans to introduce this commercial van, signaling a growth in its fleet and commercial segments.
Toyota exited the van market entirely in 2009 when it stopped selling the Previa but has been a dominant player in the minivan segment again with the hybrid-only Sienna.
Toyota Hybrid and Electric Vehicle Offerings
Environmental responsibility has placed increased focus on fuel efficiency and emissions. Toyota, known for developing the first mass-produced hybrid car (Prius), continues to evolve its electrified lineup.
Hybrid Models in the US:
| Model | Type | Hybrid Availability |
|---|---|---|
| Corolla Hybrid | Compact Sedan | Optional |
| Prius | Hatchback | Hybrid standard |
| RAV4 Hybrid | Compact SUV | Optional |
| Camry Hybrid | Midsized Sedan | Optional |
| Highlander Hybrid | Midsized SUV | Optional |
| Sienna | Minivan | Only available as hybrid |
| Sequoia | Full-size SUV | Hybrid standard |
| Tundra Hybrid i-FORCE MAX | Full-size Pickup | Hybrid standard |
Toyota previously lagged in electric vehicle (EV) development but has stated a renewed commitment to EV expansion through its dedicated EV platform known as e-TNGA and partnerships like EV C.A.S.P.E.
However, in 2024, Toyota’s major EV offerings in the US are limited to the BZ4X, co-developed with Subaru. While hybrid technology has broader market penetration, electric vehicles currently make up a smaller part of Toyota’s US model range.
Discontinued or Older Toyota Models in the US Market
It’s also essential to look at which Toyota models are no longer available in the US to understand the brand’s direction in its vehicle development strategies.
Previously Available Toyota Models:
- Celica – Discontinued due to dropping interest in sports coupes.
- Pickup Truck – Replaced by the Tacoma.
- FJ Cruiser – Ended in 2016 (succeeded by renewed 4Runner interest).
- Scion Models (FR-S, iA, iM, tC, etc.) – Discontinued when Scion brand was folded into Toyota in 2016.
- Avalon – Discontinued after 2021 as brand focus shifted to SUVs.
Toyota has been strategic in retiring low-demand models to focus on its most popular offerings. This approach keeps production efficient and ensures high build and resale quality.
Understanding Toyota’s US Market Strategy and Model Selection
Toyota’s strategic model selection in the US is carefully curated to maintain its leadership in reliability, safety, and long-term ownership value. Toyota targets three primary customer concerns:
- Reliability – Toyota consistently ranks as one of the most dependable brands.
- Fuel Efficiency – Hybrid engineering gives a major edge in economy-focused markets.
- Broad Market Appeal – Offering both economical and luxury-style vehicles ensures reach across demographics.
Furthermore, Toyota has made a concerted effort to improve its vehicle tech offerings, including more powerful infotainment, safety packages such as Toyota Safety Sense (TSS), and advanced driver-assist features (ADAS).
Why Toyota Model Count is Strategic
Unlike some automakers that flood the market with dozens of variants, Toyota strategically keeps its model lineup tight. This allows Toyota dealers to stock inventory more efficiently and for the company to maintain product quality at superior levels.
The brand also avoids unnecessary “model bloat”—the marketing tactic of creating many models that are merely trim variations of one product. With a smart mix of crossovers, trucks, hybrids, and a few premium segments, Toyota achieves high profitability and customer satisfaction without overcomplication.
Future Outlook: How Many Toyota Models Will There Be?
Looking ahead to the next 3–5 years, Toyota has committed to a more aggressive electrification strategy, which will influence both the number and type of models available. Toyota plans to expand its BEV (Battery Electric Vehicle) lineup while still keeping a strong focus on hybrids.
Expected Additions and Changes:
- **New BEVs (BZ Series)**: Toyota plans more entries in the US BZ (Beyond Zero) line-up.
- **New SUVs**: Potential additional compact crossovers for young families and urban customers.
- **New Commercial Vehicles**: Entry of ProAce and development of electric delivery vans.
- **Discontinuations**: Older models such as Yaris, Mirai FCV may be phased out or replaced.
Toyota will likely maintain the number of core models while improving variants, particularly through electrified versions. Some 2025 models indicate that the brand is aiming for approximately 24–27 models when including all hybrid and plug-in variations in the US fleet.
Final Thoughts
To answer the question concisely: Toyota currently offers 22 distinct models across its 2024 lineup in the United States, with hybrid vehicles playing an increasingly larger role in this mix. Additional trims, hybrid variants, and accessories further personalize the availability of its product range for consumers.
From its iconic Corolla to its rugged Tundra and futuristic hybrids like the Sienna and new BZ4X, Toyota ensures reliability and thoughtful design across its model range. Whether looking for economical commuting in a hybrid or off-road performance from a 4Runner or Land Cruiser, there’s a Toyota for nearly every lifestyle.
As consumer needs evolve and electric vehicles gain traction, Toyota will continue to adapt its approach—striking a balance between tradition and innovation. This evolution, along with disciplined model counts and vehicle improvements, reinforces Toyota’s longstanding presence in the American automotive market.
Stay informed – whether in the market for a new car or just curious – Toyota continues to lead with trusted engineering and customer-focused development.
How many Toyota models are currently available in the US market?
As of the most recent data, Toyota offers approximately 20 distinct models in the United States. These models span a wide range of vehicle types, including sedans, SUVs, trucks, minivans, hybrids, and electric vehicles. Toyota has consistently ranked among the top-selling automakers in the US, offering a diverse lineup to cater to various consumer preferences and lifestyles. The company continues to adapt its U.S. model offerings based on market demand, regulatory changes, and technological advancements.
This number can fluctuate slightly from year to year based on shifts in consumer demand and production decisions. For instance, Toyota may temporarily discontinue or re-introduce certain models depending on regional preferences or to make way for newer technologies and platform updates. It’s also important to note that certain low-volume or limited-edition models may not be widely available but are still counted as part of the total model lineup.
What are the most popular Toyota models sold in the US?
Among the most popular Toyota models in the U.S. market are the Toyota Camry, Toyota Corolla, Toyota RAV4, and Toyota Tacoma. The Camry and Corolla are top-selling sedans known for their reliability, fuel efficiency, and affordability. The RAV4 remains one of the country’s best-selling SUVs, appealing to families and urban drivers alike. Meanwhile, the Tacoma has a loyal following, especially among those who enjoy off-roading and require a durable midsize truck.
In addition to these, the full-size Toyota Tundra pickup truck has gained increasing traction in the American market, particularly as Toyota invests in upgrading its performance and towing capabilities. Hybrids and electrified models, such as the Toyota Highlander Hybrid and the hybrid version of the RAV4, are also becoming more popular as consumer interest in fuel efficiency and sustainability grows.
Are all Toyota models available throughout the entire United States?
While most Toyota models are available nationwide, some models may have limited availability depending on the region or specific trim configurations. Factors such as local demand, climate considerations, and regulatory requirements (especially in states like California with stricter emissions standards) can affect which Toyota models are prominently featured at dealerships across the U.S. Additionally, limited-production or fleet-only models may not be easily accessible in all areas.
For example, certain hybrid or electric versions of Toyota vehicles may be more prominently offered in states that promote zero-emission vehicles. Availability can also vary based on supply chain conditions and production schedules. Toyota dealerships work closely with the manufacturer to ensure that the most relevant and in-demand models are made accessible to consumers in their specific regions.
Does Toyota offer luxury models in the US, and are they counted in the total model lineup?
Yes, Toyota offers luxury models in the United States through its Lexus brand, which is a separate luxury division of Toyota Motor Corporation. While Lexus vehicles are engineered and developed by Toyota, they are marketed and sold through a separate dealership network and are typically not included in the standard Toyota model count. However, Lexus plays a significant role in Toyota’s overall presence in the U.S. market, offering a broad range of premium sedans, SUVs, coupes, and electrified vehicles.
Although Lexus operates independently in terms of branding and sales, it’s integral to Toyota’s market strategy. Lexus has been a leader in hybrid luxury vehicles and contributes greatly to Toyota’s reputation for innovation and quality. Therefore, while luxury models under the Lexus brand are not part of the Toyota product lineup directly, they are part of the same corporate family and expand Toyota’s reach in the U.S. automotive landscape.
What new Toyota models have been introduced recently in the US?
In recent years, Toyota has introduced several new models and refreshed existing ones to keep pace with evolving market trends and consumer expectations. Notably, the all-new Toyota GR86 and Toyota Supra have brought performance-focused models back into the spotlight. Toyota has also re-launched the GR Yaris, a high-performance compact hatchback aimed at enthusiasts. Additionally, the Toyota bZ4X, the brand’s first battery-electric SUV in the U.S. market, marks a significant step in Toyota’s electrification strategy.
Furthermore, Toyota has expanded its SUV and crossover offerings with the introduction of the Toyota Grand Highlander and the latest-generation Sequoia, which brings back a full-size SUV for families and truck enthusiasts. The Tundra has also undergone a major redesign, featuring a more powerful engine lineup and improved towing capacity. These introductions reflect Toyota’s commitment to diversifying its U.S. model lineup while emphasizing new technologies, performance, and electrification.
Has Toyota discontinued any models in the US recently?
Yes, Toyota has discontinued certain models in the U.S. market in recent years to align with shifting consumer preferences and manufacturing strategies. One of the most notable discontinuations was the Toyota Mirai, Toyota’s hydrogen fuel-cell sedan, which was redesigned and replaced with an updated version rather than being phased out entirely. However, models like the Scion brand’s lineup, including the iA and iM, were discontinued when Toyota merged Scion into its main brand in 2016.
Additionally, certain trims and configurations of existing models have been phased out due to low sales or to streamline production. For instance, some base trims of the Camry and Corolla have been removed to encourage buyers toward more equipped and higher-value models. Toyota frequently reviews its model offerings to ensure efficiency, profitability, and alignment with consumer demand, which sometimes leads to the discontinuation of underperforming or outdated models.
How has Toyota’s model lineup in the US evolved over the years?
Toyota’s model lineup in the U.S. market has evolved significantly since the company first entered the American market in the 1950s. Initially offering only a few sedans, such as the Toyopet Crown and Corona, Toyota gradually expanded its presence by introducing more diverse vehicles in response to economic shifts and consumer needs. In the 1970s, following the oil crisis, Toyota’s compact and fuel-efficient models like the Corolla became highly popular.
Over the decades, Toyota has added numerous SUVs, trucks, hybrids, and luxury vehicles to its lineup. The introduction of the Prius in 2000 marked a turning point in its U.S. strategy, emphasizing environmental responsibility and technological leadership. In recent years, Toyota has shifted focus toward electrification, higher safety standards, and connected car technologies. These adaptations reflect Toyota’s ability to stay relevant in one of the most competitive markets in the world.