The Toyota Century stands as one of Japan’s most iconic luxury sedans, often associated with prestige, tradition, and exclusivity. Yet, despite its legendary status in its home country, the question remains: Can you buy a Toyota Century in the U.S.? This article dives deep into the history, production strategy, legal barriers, and alternative options for those looking to own this unique vehicle in the United States.
Understanding the Toyota Century: A Symbol of Japanese Elegance
The Toyota Century is more than just an automobile; it symbolizes the pinnacle of Japanese craftsmanship and design discipline. Named after the 100th anniversary of the birth of Sakichi Toyoda, the founder of the Toyota Group, the Century has been in production since 1967. It was designed specifically for the Japanese elite, including government officials, business leaders, and even members of the Imperial family.
Key Features That Define the Century
- Handcrafted Excellence: Each Century is assembled by master technicians, with much of its construction still done manually to preserve tradition.
- Timeless Design: The Century’s styling has evolved very slowly, maintaining a conservative, dignified aesthetic that commands respect.
- Quiet, Comfort-Focused Interior: The cabin is designed to be a tranquil space, with sound insulation akin to that of a limousine.
- Engine and Performance: Unlike high-horsepower luxury sedans from Europe or the U.S., the Century prioritizes smoothness and reliability. It features a quiet V12 engine in earlier models and later versions with a V8 or hybrid V6.
Despite its luxurious qualities, the Century has always been offered exclusively in Japan and has never been officially exported or sold in North America.
Is the Toyota Century Available in the U.S.? The Straightforward Answer
No, the Toyota Century is not officially available for sale in the United States. Toyota does not market, import, or distribute the Century in the U.S., and there are no plans to introduce it officially in the coming years. It’s not listed in the company’s North American vehicle lineup, and dealers do not receive inventory for it.
There are several strategic factors behind this decision.
Why Toyota Doesn’t Sell the Century in the U.S.
- Domestic Focus: Toyota created the Century specifically to serve Japan’s high-end luxury market. It’s deeply associated with Japanese culture and identity — something that wouldn’t translate with the same significance overseas.
- Limited Production: The Century was rarely sold in high volume. Production numbers have always been low due to hand-crafted construction methods and limited demand beyond Japan.
- Export Restrictions: Japanese automakers often produce vehicles that are tailored for domestic conditions, regulations, and roadways. These vehicles cannot be easily exported to the U.S. due to differences in safety, emissions, and other federal regulations.
- Market Dynamics: The U.S. luxury sedan market is dominated by brands such as Mercedes-Benz, BMW, Lexus, and Cadillac. The Century’s conservative styling and low-performance reputation wouldn’t likely attract mass demand in a market that equates luxury with cutting-edge tech and dynamic powertrains.
Alternatives to Buying a Toyota Century in the U.S.
For those captivated by the Century’s heritage and elegance, there may still be hope to acquire one in the United States — albeit through unofficial and complex means.
Grey Market Imports
One avenue for potential ownership is importing the vehicle through the grey market. Grey market importing refers to bringing a vehicle into the U.S. from another country without the manufacturer’s authorization.
The Process of Grey Market Import for a Toyota Century
- Find a Seller: Locate used or new Century sedans in Japan or via Japanese exporters who specialize in rare vehicles.
- Comply with FMVSS Standards: Imported cars must meet the Federal Motor Vehicle Safety Standards (FMVSS), a process requiring verification from the U.S. Department of Transportation.
- EPA Compliance: The vehicle must adhere to Environmental Protection Agency emissions standards, requiring certification similar to FMVSS.
- **Shipping: Have the car shipped to a U.S. port, typically through roll-on/roll-off (Ro-Ro) shipping containers.
- **Title and License: After verification, importers can get the necessary federal approvals, register the car, and get it titled in their state.
Challenges and Considerations
While it may sound feasible, the grey market import process is riddled with complications:
- High Costs: Shipping, conversion costs, and taxes can escalate the price to well over $150,000–$200,000, depending on the model variant and year.
- Lack of Aftermarket Support: Finding parts or qualified technicians in the U.S. is difficult. Most repair work will require importing components directly from Japan or using independent mechanics familiar with vintage or ultra-low-volume Japanese cars.
- Wear and Tear: Many potential imports are second-hand vehicles from Japan, so condition varies widely. The lack of certified pre-purchase inspections increases buyer risk.
Can You Ever Own a Toyota Century in the U.S.?
Hypothetical Routes to Ownership
Although currently unattainable through local dealerships, there are two potential routes for owning a Century in the U.S.:
- Grey Market or Private Import: As outlined above, importing the car through private buyers or import companies is possible but expensive and legally complex.
- NHTSA 25-Year Import Rule: Once a vehicle turns 25 years old, it is exempt from many FMVSS requirements and can be imported easier. The latest generation, launched in 2018, will not reach that age until the 2040s.
Notable Examples of Century Imports
Despite Toyota’s lack of official support, a few Century sedans have been imported to the U.S., mainly by collectors or enthusiasts:
| Model Year | Engine | Current Owner | Location | Status |
|---|---|---|---|---|
| 1969 Toyota Century | Toyota V8 M engine | Private Collector | California | Restored, private collection |
| 1993 Toyota Century Convertible | V12 5.0 engine | International Motors | New York | Museum display vehicle |
While rare, it’s evident that there’s a niche desire to own one of these vehicles in North America, even at great expense.
Toyota Century Models Over Time
Understanding which version of the Century might be of interest also helps buyers in determining the practicality of import efforts.
First Generation (1967–1979)
Toyota built the first Century as a 1967 tribute to Sakichi Toyoda. It featured a relatively modest inline-six engine and a minimalist design.
Second Generation (1979–1997)
Famously known for its unique whale-tail design starting in 1989, the second generation Century offered a powerful 5.0L V12 engine — the Toyota 1VZ-FWE — a marvel in engineering for such a small production luxury sedan.
Third Generation (2018–Present)
Launched after the discontinuation of the second-generation model, the third-generation Toyota Century is part of the Lexus LS platform. It retains its luxurious demeanor but now integrates a hybrid V6 system and a distinctive, modern yet traditional aesthetic.
This version, however, remains exclusive to Japan.
The Toyota Century and Cultural Significance
It is important to understand why Toyota does not export this model outside Japan. The Century represents much more than luxury; it reflects Japanese social traditions and identity.
A Symbol of Status
In Japan, the Century is often seen as the official vehicle for VIPs, diplomats, and members of the Imperial family. Being driven in a Century represents both wealth and respect, akin to being chauffeured in a Rolls-Royce or Mercedes-Maybach in Europe or North America.
Diplomatic and Government Use
Toyota historically supplied Century sedans to Japan’s Imperial Household Agency and government offices in limited quantities, emphasizing trust, tradition, and prestige.
Should You Pursue Owning a Toyota Century in the U.S.?
Factors to Consider Before Importing
- Cost of Ownership: Fuel, insurance, maintenance, and part availability will significantly differ from U.S.-spec luxury vehicles.
- Future Value: Will your investment appreciate, or is this purely for passion and rarity? The Niche appeal makes financial gains less predictable.
- Legal and Maintenance Burden: Most Toyota dealerships lack the tools, certifications, or knowledge to service a Century.
Alternatives with Similar Prestige in the U.S.
If the goal is to own a car with prestige, exceptional comfort, and long-term rarity, consider:
- Lexus LS Series: The LS is built on a similar platform and is the best substitute for the Century’s blend of comfort and quiet performance.
- Mercedes-Maybach: Offers elite luxury with American convenience and dealer support.
- BMW 7 Series: Combines European elegance with advanced technology and a robust warranty program.
Conclusion: The Toyota Century – A Dream or Myth in the United States?
The Toyota Century, in its current configuration, is not available for sale in the United States — and there is no indication that this will change in the near future. However, ownership remains a tantalizing possibility through grey market channels and private import programs, for those willing to navigate the costs and complexity involved.
It’s a vehicle for purists, collectors, and those who appreciate the intersection of engineering, heritage, and national identity. Whether you’re an automotive enthusiast or simply someone drawn to its mystique, the Toyota Century remains one of the most exclusive automobiles available in the world today — even if it’s just visible from the other side of the Pacific.
Final Decision: Is It Worth Chasing the Century?
If you’re someone who:
- Values uniqueness,
- Budget is not a constraint,
- And you’re prepared for maintenance and logistical hurdles,
Then pursuing the ownership of a Toyota Century could be deeply fulfilling.
However, for most buyers, the combination of logistical barriers and lack of mainstream support mean the Century will remain a legend best viewed from afar, admired on digital screens and in luxury car museums — rather than on American roadways.
Is the Toyota Century available for purchase in the United States?
The Toyota Century is not officially sold in the United States by Toyota dealerships. It is a luxury sedan that has primarily been designed and marketed for the Japanese domestic market. The Century has a long-standing legacy of exclusivity and has traditionally catered to Japan’s elite clientele, including business leaders and government officials. As a result, it hasn’t been part of Toyota’s standard export or import lineup for the U.S.
However, there is a possibility for interested buyers to obtain a Toyota Century through the gray market or specialty importers. These are private companies that import vehicles not officially offered by the manufacturer in a given country. While this method can make the Century available in the U.S., it also brings added complexities such as compliance with federal safety and emissions regulations, as well as potential modifications needed to meet Department of Transportation and Environmental Protection Agency standards. Buyers should thoroughly research these import restrictions before pursuing a purchase.
Why isn’t the Toyota Century sold in the U.S.?
Toyota has chosen not to sell the Century in the United States due to a combination of market strategy and the car’s specific design and positioning. The Century was originally launched more than 60 years ago and has always been designed as a symbol of Japanese luxury and craftsmanship, tailored specifically to local tastes and preferences. It was traditionally used by corporate executives, government figures, and VIPs in Japan, serving a niche market that doesn’t necessarily align with U.S. consumer expectations.
Additionally, the Century was rarely advertised or promoted outside Japan, and its conservative, understated styling and traditional Japanese elements may not appeal to a broader international audience. Toyota has focused its global luxury branding on the Lexus lineup, which offers a more modern, sporty, and internationally appealing design language and feature set. Given this broader brand strategy, the Century has remained outside of Toyota’s global export plans, including in the U.S. market.
What is the gray market, and how can it help me buy a Toyota Century?
The gray market refers to the process of importing vehicles that are not officially certified or sold by the manufacturer in a particular country. This method allows individuals and specialized importers to bring in cars like the Toyota Century by complying with U.S. federal regulations through modifications and certification. Buyers who seek rare or exotic vehicles not offered by local dealerships often turn to gray market imports to own models that would otherwise be inaccessible.
To legally bring a gray-market Toyota Century into the U.S., the vehicle must conform to the standards set by the U.S. Department of Transportation (DOT) and the Environmental Protection Agency (EPA). This may involve updates to headlights, bumper systems, and emissions controls. Additionally, the car must be at least 25 years old to meet the National Highway Traffic Safety Administration’s (NHTSA) exemption rule, which bypasses many federal safety regulations. This makes certain older generations of the Toyota Century eligible for import under gray market channels.
Are there any legal restrictions on importing a Toyota Century from Japan?
Yes, there are specific legal restrictions for importing a Toyota Century from Japan to the United States. The primary regulation is the 25-year rule established by the NHTSA, which exempts vehicles older than 25 years from having to meet the same Federal Motor Vehicle Safety Standards (FMVSS) as newer imports. This means only Toyota Century models manufactured before approximately 1999 meet this exemption and can be legally imported without extensive modifications.
For models newer than 25 years, importers must comply with all applicable FMVSS regulations, which can include retrofitting the vehicle with features such as daytime running lights, safety glass, and side-impact beams. Additionally, the vehicle must clear customs, obtain EPA compliance, and register with the state DMV. These requirements make importing newer Toyota Century models significantly more difficult and costly, which is why most U.S. Century imports are classic or vintage models.
What are the costs involved in importing a Toyota Century to the U.S.?
Importing a Toyota Century into the U.S. can be costly beyond the initial purchase price. The gray market import costs typically include the vehicle’s purchase price in Japan, shipping fees, customs duties, and any necessary registration or compliance fees. For models under the 25-year old exemption, modifications to meet DOT and EPA requirements can add several thousand dollars to the overall cost, depending on the extent of changes needed.
On top of that, buyers must consider insurance, local registration fees, and transportation costs once the car arrives in the U.S. The niche nature of the Century also means fewer service centers and parts suppliers, which could lead to higher maintenance and repair costs. Despite the expense, some automotive enthusiasts and collectors still find value in owning a rare and historically significant vehicle like the Toyota Century, and they are willing to invest the time and money to make the import process worthwhile.
How does the Toyota Century compare to luxury sedans sold in the U.S.?
The Toyota Century differs markedly from modern luxury sedans commonly found in the U.S., such as the Mercedes-Benz S-Class, BMW 7 Series, or Lexus LS. Unlike these performance-oriented and tech-packed vehicles, the Century has traditionally emphasized refined comfort, quietness, and a strong sense of tradition. Its design and engineering prioritize smooth ride quality and durability, rather than cutting-edge infotainment or sporty driving dynamics.
However, compared to U.S. luxury sedans, the Century offers a more understated and traditional aesthetic, with interior elements that reflect Japanese culture, such as handcrafted wood inlays and analog gauges. While not technologically advanced by today’s standards, the Century is renowned for its reliability and durability, much like other Toyota models. For enthusiasts looking for a rare and classic alternative to mainstream luxury vehicles, the Century offers a unique blend of heritage, comfort, and prestige.
Where can I find a Toyota Century for sale in the U.S.?
While the Toyota Century isn’t sold through official dealerships in the U.S., it can be found occasionally through private sellers, online marketplaces, or specialty auction houses that deal in rare and imported vehicles. Websites such as Bring a Trailer, eBay Motors, or niche import forums sometimes list Century models that have been brought into the U.S. through gray market channels. Buyers should approach such listings with caution and conduct thorough due diligence on the car’s origin and compliance status.
Alternatively, certain specialty importers and vintage car dealers occasionally offer Toyota Century models that have been imported and modified to meet U.S. requirements. These can be more expensive due to import, compliance, and restoration costs, but often come with documentation and guarantees that make the purchase safer. Prospective buyers may also need to network with Japanese car clubs or international classic car communities to find a Century currently in the U.S. or locate one in Japan to import directly.