Why Does Toyota Still Use Keys? Unpacking the Persistence of Physical Keys in a Modern World
The world is rapidly transitioning towards a digital future. We see advancements in technology incorporated into every aspect of our lives. The automotive industry is no exception. Push-button starts, keyless entry, and smartphone-as-a-key systems are becoming increasingly common. Yet, amidst this technological surge, Toyota, a global automotive giant, continues to equip many of its vehicles … Read more