The 2019 Toyota Supra made a triumphant return to the automotive scene after a decades-long hiatus, capturing the attention of car enthusiasts and luxury sports car shoppers alike. With its sharp styling, superb handling, and shared underpinnings with the BMW Z4, the 2019 Supra offered an exciting driving experience that resonated well beyond Toyota’s usual clientele. However, one of the most frequently asked questions by potential buyers—whether shopping for a new car or a used one—is: What is the actual price of a 2019 Toyota Supra? In this comprehensive guide, we’ll explore the pricing structure for both new and used models, compare it with competitors, analyze factors that affect pricing, and offer advice for making a smart purchase.
Understanding the 2019 Toyota Supra Lineup
Before diving into pricing details, it’s important to understand the different configurations and trim levels of the 2019 Toyota Supra. The vehicle was introduced in a single, well-equipped grade: the 3.0 Premium model. That doesn’t mean there were no options—far from it.
Trim Level and Options
The 2019 Supra 3.0 Premium came with a host of premium features, including:
- 14-way power-adjustable sport seats with Alcantara trim
- Dual-zone automatic climate control
- 8.8-inch digital instrument cluster
- Wireless Apple CarPlay
- Adaptive cruise control
Despite its singular trim, the 2019 Supra offered several customization options through Toyota’s configurator. Some of the most popular add-ons included the Supra Racing Matte Black exterior wrap, premium audio packages from JBL, carbon fiber mirror caps, and high-performance brake kits. These options could significantly influence the final price.
New vs. Used 2019 Supra Pricing Trends
At the time of its launch, the 2019 Toyota Supra had a starting Manufacturer’s Suggested Retail Price (MSRP) of $49,990 (excluding destination fees of $995). This price was for the base configuration without additional packages. However, due to high demand and limited production volume, most units were sold with additional features, pushing the average final transaction price higher.
New Pricing at Launch
The 2019 Supra was marketed as a premium sports car, and its pricing reflected Toyota’s upscale aspirations. Let’s break down the pricing tiers based on added features:
| Configuration | MSRP (USD) | Typical On-the-Road Cost |
|---|---|---|
| Base Supra 3.0 Premium | $49,990 | $52,500 – $55,000 |
| With Matte Wrap + JBL Sound | $57,500 | $59,500 – $61,500 |
| With Branded and Performance Upgrades | $62,000+ | $63,000 – $65,000 |
These figures illustrate how quickly the price could escalate depending on chosen options. The Racing Matte Black wrap alone added around $4,000 to the vehicle’s base price. However, many well-equipped Supras were purchased as collector’s editions or performance-focused examples, making them even more expensive at the time.
Used Market Prices
Fast forward a few years, and the used market for the 2019 Toyota Supra has evolved significantly. Depending on location, mileage, condition, and included features, prices for used 2019 models typically fall within the $50,000 to $68,000 range as of 2024. Here’s a more detailed breakdown:
| Market Condition | Mileage | Price Range (USD) |
|---|---|---|
| Low-mileage (under 5,000 miles) | 0-5,000 | $60,000 – $68,000+ |
| Average condition | 10,000 – 20,000 | $53,000 – $62,000 |
| Higher-mileage or track-driven | 30,000+ | $50,000 – $57,000 |
The depreciation rate of the 2019 Supra has been slower than average due to its popularity and limited numbers. In fact, some early model Supras have even appreciated in value due to their collector’s appeal and the Supra nameplate’s legendary heritage.
Factors Influencing the Price of a 2019 Toyota Supra
Multiple factors influence the price of any vehicle, especially a high-demand model like the 2019 Supra. Here’s a detailed look at the primary elements affecting cost:
1. Supply and Demand
The 2019 Toyota Supra was one of the most anticipated sports cars of the decade. Despite strong production start-up, the number of units delivered fell short of demand. This led to premiums on both the new and used markets. The Supra was also sold alongside the BMW Z4, creating competition among buyers who wanted either badge.
2. Limited Special Editions
Although Toyota did not release an official limited edition for the 2019 model year, the “first-year” designation gave these vehicles a certain uniqueness. Vehicles in pristine condition or with unique options are often treated like collector’s items and command higher values.
3. Option-Driven Packages
The 2019 Supra offered a wide range of optional upgrades. The most expensive among them included the previously mentioned Racing Matte Black wrap, high-end audio systems, and performance packages. These could inflate a vehicle’s MSRP by more than $6,000.
4. Dealer Incentives and Timing
At the time of the Supra’s release, Toyota had few or no incentives in place. Buyers often had to purchase at or above MSRP. Over time, limited rebates and financing offers became available, but generally only for lower-demand configurations.
The time of year can also affect pricing—end-of-year clearance periods often brought slight discounts on outgoing models, and by 2020, the second-year Supras began to appear, creating more price flexibility in the used market.
5. Regional Market Variations
In regions with higher concentrations of car enthusiasts—such as California, Texas, and Florida—the used market for the Supra remained strong. Conversely, in regions with limited demand, buyers could sometimes negotiate better deals on both new and certified pre-owned models.
Performance and Equipment Overview
Beyond price, consumers considering a 2019 Toyota Supra also place strong emphasis on what they’re getting under the hood and inside the cabin. Let’s break it down:
Engine and Performance Specifications
The 2019 Toyota Supra was powered by a BMW-sourced B58 3.0-liter inline-six engine. It delivered 335 horsepower and 365 lb-ft of torque, giving the Supra impressive acceleration: 0-60 mph in just 4.1 seconds. The car was paired with an 8-speed automatic transmission and a rear-wheel-drive system, which was well-received by performance car enthusiasts.
Chassis and Handling
The Supra shared its platform with the BMW Z4 G29 but featured a unique rear subframe, suspension tuning, and weight distribution (50:50). Toyota focused heavily on achieving a responsive, nimble feel with short gearing and excellent grip. This chassis refinement contributed to the car’s premium feel and, by extension, its premium pricing.
Interior and Infotainment
Inside, the Supra provided a surprisingly modern and luxurious experience despite its compact two-seat configuration. Toyota equipped it with the latest Toyota Safety Sense (TSS), featuring:
- Pre-Collision System
- Blind Spot Monitor
- Adaptive Cruise Control
- Lane Departure Alert
- Automatic High Beams
The vehicle also supported Apple CarPlay and included a digital screen cluster, though some critics noted that the infotainment system was carried over from BMW architecture without significant customization for Toyota.
Warranty and Ownership Costs
Understanding the long-term value of a vehicle like the 2019 Toyota Supra isn’t just about the purchase price. Maintenance and warranty factors play a significant role.
Factory Warranty Coverage
The 2019 Supra included Toyota’s standard warranty policies:
- 3-Year / 36,000-Mile Basic Warranty
- 5-Year / 60,000-Mile Powertrain Warranty
- 2-Year Complimentary Scheduled Maintenance
Owners found this to be reassuring, especially given that some of its mechanical components were sourced from BMW. Toyota ensured coverage on shared systems like the engine and transmission.
Maintenance and Repairs
Maintenance for the Supra is managed through Toyota dealerships, which provides convenience for owners but may also result in slightly higher service costs compared to mainstream models. However, reliability has generally been high since its launch, and depreciation is expected to be slower than average, especially for well-cared-for examples.
How the 2019 Supra Compares to the Competition
To justify its pricing, the 2019 Supra must hold up against its strongest rivals. Below is a brief comparison with notable competitors in the same class.
| Model | 2019 MSRP | Horsepower | Torque | 0-60 mph | Transmission |
|---|---|---|---|---|---|
| 2019 Toyota Supra 3.0 | $49,990 | 335 | 365 | 4.1s | 8-speed automatic |
| 2019 Nissan 370Z | $31,060 | 332 | 270 | 5.3s | 7-speed automatic |
| 2019 Mazda MX-5 Miata RF | $36,500 | 181 | 181 | 5.8s | 6-speed automatic/manual |
| 2019 BMW Z4 M40i | $60,595 | 387 | 369 | 4.4s | 8-speed automatic |
As you can see, the Supra sits just below the Z4 M40i in price, but offers similar power and significantly better value. When compared to the aging 370Z, the Supra provides much more modern tech, comfort, and performance.
Should You Buy a New or Used 2019 Toyota Supra?
This is a critical question buyers face when entering the sports car market. Let’s explore the pros and cons.
Pros of Buying a New 2019 Supra:
- Comes with full factory warranty
- Eligibility for financing incentives (though limited at launch)
- Access to the latest tech and design
- Brand-new condition and peace of mind
Pros of Buying a Used 2019 Supra:
- Depreciation already absorbed
- Potential for lower mileage due to its early model status
- Higher residual value compared to many vehicles in this class
- Unique early-adopter appeal and exclusivity
With the release of the model year 2020 and beyond, buyers may now find better deals on well-maintained examples of the first-generation Supra reborn. It’s worth noting that certified pre-owned (CPO) models often offer the best balance of affordability and assurance.
Tips for Buying a 2019 Toyota Supra in Today’s Market
Whether you’re shopping for a new Supra from a dealership or exploring the used inventory online, consider the following tips to get the best value:
1. Know the VIN History
If you’re buying used, run a VIN history report via Carfax or AutoCheck. Be especially cautious of vehicles that were driven on track, as aggressive driving can shorten engine and drivetrain lifespan even if the car looks pristine.
2. Use Price Comparison Tools
Websites like Kelley Blue Book (KBB), Edmunds, Cars.com, and TrueCar offer accurate pricing insights based on location and trim. You can also look at auction prices via sites like Bring a Trailer to gauge enthusiast market value.
3. Try Before You Buy
Never buy a Supra sight unseen. Take it for a test drive to assess the mechanical condition and ensure all systems—including the power seats, infotainment, and suspension—are in good working order.
4. Consult a Certified Mechanic
Even if buying from a CPO dealership, an independent inspection can uncover hidden issues and provide additional leverage for negotiations.
5. Be Clear on Your Budget
With the Supra’s price being influenced by so many factors and the potential of additional custom work, it’s crucial to define your budget in advance. Are you looking to modify the car? That should be accounted for before purchase.
Conclusion: The 2019 Toyota Supra – Worth Every Penny
So, what is the price of a 2019 Toyota Supra in practical terms? At launch, it started around $50,000, but equipped versions neared $65,000. Today, the used market sees similar or more elevated figures, especially for low-mileage, first-year models.
But this premium is justified by performance, heritage, brand appeal, and a unique collaboration with BMW. Whether you’re looking to relive the glory of the MKIV Supra or enjoy the latest evolution in Toyota’s sports car lineup, the 2019 edition remains a compelling buy.
The Supra is more than a car. It’s a statement. And for many, it’s worth every dollar—whether newly purchased or found through diligent market scouting. As enthusiasm for the model grows and production numbers remain conservative, the 2019 Toyota Supra could very well appreciate over time, solidifying its status in the sports car world for years to come.
If you’re ready to make this iconic sports car yours, stay diligent, research thoroughly, and secure your purchase wisely. The legacy of the Supra awaits.
What was the original MSRP of the 2019 Toyota Supra?
The 2019 Toyota Supra was introduced with a Manufacturer’s Suggested Retail Price (MSRP) starting at $49,990 for the base 3.0 Premium model. This price included the 3.0-liter inline-six engine producing 335 horsepower, an eight-speed automatic transmission, and a range of standard features such as dual-zone automatic climate control, a 6.5-inch touchscreen, and adaptive cruise control. Toyota designed the Supra to offer a premium sports car experience at a relatively competitive price point compared to vehicles in its class, such as the Porsche 718 Cayman or BMW Z4.
Additional packages and optional features could increase the final price significantly. For example, adding the Dynamic Handling Package, which included performance enhancements like an active differential and upgraded brakes, added several thousand dollars. Fully loaded models with extra luxury and convenience features often approached or surpassed the $60,000 mark. However, due to high demand and limited availability, many buyers ended up paying above MSRP when purchasing from private sellers or dealerships with inflated markups.
How does the 2019 Toyota Supra’s price compare to its competitors?
When compared to its closest competitors, the 2019 Toyota Supra offered excellent value for its performance and features. At $49,990, it was priced slightly below the BMW Z4 sDrive30i, which started around $50,945, and significantly under the Porsche 718 Cayman, which started above $60,000. Despite being developed in collaboration with BMW, the Supra managed to carve out its own niche, offering a more aggressive design and tuning while maintaining the reliability associated with Toyota.
In terms of ownership costs, the Supra also compared favorably. Maintenance and insurance costs were generally lower than the Porsche 718 Cayman, making it a more accessible option for daily drivers or younger buyers. However, its enthusiast appeal and relatively low supply often meant that resale values remained strong, which could offset some of the initial savings when compared to similar sports cars in the used market.
What factors affect the used price of a 2019 Toyota Supra?
The price of a used 2019 Toyota Supra is influenced by several key factors including condition, mileage, trim level, optional packages, and geographic location. Vehicles in excellent condition with low mileage and a clean accident history tend to command higher prices. Additionally, Supras equipped with performance and comfort packages, such as the Dynamic Handling Package or Premium Audio Package, typically see a bump in value due to the added features and driving experience they provide.
Geographic availability and local demand also play a significant role in pricing. In areas where the Supra is more sought after, such as coastal or urban regions, prices may be driven upward. The strength of the collector and enthusiast market, combined with limited initial production numbers, has also kept prices high for well-maintained examples. Buyers should also consider documentation from service records and warranty coverage, which can influence perceived value and purchasing confidence.
Why are 2019 Toyota Supras still expensive in the used market?
Despite being several years old, 2019 Toyota Supras remain expensive in the used car market due to a combination of strong demand, limited initial production, and the car’s excellent performance credentials. The Supra quickly developed a cult following after its reintroduction, with many buyers viewing it as a modern classic in the making. Its collaboration with BMW and shared platform with the Z4 also helped build credibility, adding to its allure among sports car enthusiasts.
Another factor supporting its residual value is Toyota’s reputation for reliability, which makes the Supra a more appealing long-term investment than some of its contemporaries. Additionally, since newer model years did not significantly change the Supra’s core design or engine, many buyers opt for the 2019 version for its relatively lower price while still getting a nearly identical product. This interplay of scarcity and desirability has maintained high resale values and strong market interest.
Are there any common issues that could affect the resale price of the 2019 Toyota Supra?
While the 2019 Toyota Supra is generally well-built and reliable, buyers should be aware of potential issues that could impact resale value. Some early reports noted minor teething problems, such as infotainment system glitches or cooling system inefficiencies under track conditions. Though many of these issues were addressed through recalls or software updates, used buyers may be cautious if such updates are not documented or if the car shows signs of overheating or software instability.
Another concern is the Supra’s limited practicality, including a lack of storage space and a minimal trunk, which could turn off some potential buyers. Additionally, while Toyota’s warranties helped protect early owners, those warranties may have expired by now, leading to potential repair costs that affect a used car’s appeal. Cars with aftermarket modifications or neglected maintenance tend to depreciate faster or face difficulties in resale due to performance and reliability scrutiny.
What should I look for when shopping for a used 2019 Toyota Supra?
When shopping for a used 2019 Toyota Supra, it’s essential to evaluate the vehicle’s service history, mileage, and overall condition. A well-documented maintenance record can provide reassurance about the car’s upkeep and potential longevity. A detailed inspection — both visual and mechanical — will help identify signs of wear or damage, including suspension or brake wear from aggressive driving or track usage.
Prospective buyers should also assess the trim level and optional equipment to determine whether the Supra meets their personal and performance needs. Options like the Premium trim’s sport seats, upgraded audio system, or adaptive dampers can significantly affect driving comfort and experience. It’s also wise to check for recalls or technical service bulletins (TSBs) related to the VIN and confirm that all software updates and scheduled maintenance items have been performed by a certified Toyota technician.
How does the 2.0L model of the 2019 Toyota Supra compare in price to the 3.0L version?
The 2019 Toyota Supra was also offered in a 2.0L variant powered by a 2.0-liter inline-four engine producing 255 horsepower. This model had an MSRP starting at approximately $42,990, significantly lower than the $49,990 starting price of the 3.0L model. The base version included most of the same comfort and safety features, making it an attractive option for buyers seeking sporty aesthetics and handling without the need for the most powerful engine.
While the 2.0L model remains more affordable in both new and used markets, its lower performance numbers have resulted in a slower resale trajectory than the 3.0L. However, many buyers appreciate the improved fuel economy and lighter price tag, which makes it a great entry-level sports car. The difference in desirability and performance often separates the two models in pricing, especially among collectors and driving enthusiasts who seek the more potent 3.0-liter option.