The Toyota Land Cruiser Prado remains one of the most desirable mid-size SUVs in the global automotive market. Known for its unmatched durability, off-road capability, and high resale value, the Prado has a loyal following across continents. For 2024, the Prado receives minor updates and trims, maintaining its status as a go-to vehicle for adventurers, families, and professionals alike. If you’re considering purchasing a new 2024 Prado, you probably want to know: how much will it cost?
In this article, we’ll provide a comprehensive breakdown of the pricing for the 2024 Land Cruiser Prado, covering regional variations, trim levels, optional packages, and total cost of ownership. We’ll also compare its value proposition relative to competitors and give you insider tips on how to get the best deal in 2024.
Understanding the 2024 Land Cruiser Prado Model Lineup
Before diving into pricing, it’s essential to familiarize yourself with the 2024 Land Cruiser Prado’s trim levels and engine options, as these significantly influence the final cost.
The 2024 Toyota Land Cruiser Prado is available in a variety of trims, primarily dictated by the market. In 2024, the standard trim names include:
- Prado VX
- Prado VX+
- Prado GXL
- Prado GLX
- Prado Kakadu (Australia-specific)
Each trim offers a unique blend of luxury, technology, and off-road capability. Buyers can choose between two primary engine configurations:
- 3.3L V6 Turbo Diesel (151kW) – Available in Australia, Japan, and some Middle Eastern markets.
- 2.4L 4CYL Turbo Diesel Hybrid (185kW) – Offered in selected international markets, including the UAE and select European countries.
Note that 2024 is the first full year for the new fifth-generation Prado body style introduced in late 2023.
Prado Trim Levels and Features Overview
Let’s briefly highlight key trim features to better understand the value of each upgrade:
1. Prado GLX (Base Trim):
- Off-road-ready chassis
- Manual transmission option
- Basic technology features
- Robust build with minimal luxury touches
2. Prado GXL:
- 7-speed automatic
- Leather upholstery
- Fully independent front suspension
- Enhanced comfort orientation
3. Prado VX and VX+:
- Top-tier tech and luxury features
- Adaptive suspension
- Advanced safety suite
- Upgraded interior with heated/cooled seats
- VX+ includes off-road accessories
4. Toyota Land Cruiser Prado Kakadu:
- Australian-designed flagship
- Exclusive styling and suspension upgrades
- Enhanced towing and cargo features
- Local comfort and utility features
These configuration differences have a substantial effect on starting and final prices depending on your location.
2024 Prado Pricing in Key Markets
Toyota markets the Land Cruiser Prado in more than 150 countries, but pricing varies substantially due to import tariffs, taxes, and local regulations. In this section, we’ll examine how much the 2024 Prado costs in Australia, the United Arab Emirates, South Africa, and Japan, with a breakdown by trim and engine option.
Australia – Prado Kakadu and GXL (Local Specifications)
Australia is among the largest markets for the Prado, and the Kakadu variant dominates consumer choice.
| Trim Level | Engine | Transmission | Starting MSRP (AUD) |
|————|——————|————–|——————–|
| GLX | 2.4L Hybrid Diesel | 6AT | $77,550 |
| GLX | 3.3L V6 Diesel | 6AT | $83,000 |
| GXL | 2.4L Hybrid Diesel | 6AT | $83,750 |
| GXL | 3.3L V6 Diesel | 6AT | $86,250 |
| VX | 3.3L V6 Diesel | 6AT | $92,450 |
| Kakadu | 3.3L V6 Diesel | 6AT | $99,950 |
Bonus: Prices include luxury add-ons for Kakadu, such as KDSS suspension, integrated fridge, and premium audio.
United Arab Emirates (UAE) – Middle Eastern Trims
The Middle East is another major market for the 2024 Prado. In the UAE, buyers choose between the VX and VX+ variants, with a strong presence of the new 2.4L hybrid variant.
| Trim Level | Engine | Transmission | Starting MSRP (AED) |
|————|———————-|————–|——————–|
| VX | 2.4L Hybrid Diesel | 8AT | 177,000 |
| VX | 3.3L V6 Diesel | 8AT | 186,900 |
| VX+ | 2.4L Hybrid Diesel | 8AT | 180,000 |
| VX+ | 3.3L V6 Diesel | 8AT | 190,500 |
Important Note: VAT is 5% in the UAE and is usually additional, so plan accordingly.
Japan – Domestic Market
Japanese buyers have access to various Prado trims, but due to tighter emissions and regulations, most are 2.4L hybrid diesel models. Additionally, the Prado is not sold through conventional Toyota retailers in Japan but is available through_NET.
| Trim Level | Engine | Transmission | Starting MSRP (JPY) |
|—————|——————-|————–|———————|
| TX | 2.4L Hybrid Diesel | 6AT | ¥5,500,000 (~$36,000)|
| TXL | 2.4L Hybrid Diesel | 6AT | ¥5,700,000 (~$37,300)|
| GXR | 2.4L Hybrid Diesel | 6AT | ¥6,150,000 (~$40,200)|
| VX | 2.4L Hybrid Diesel | 6AT | ¥6,800,000 (~$44,400)|
Prices are slightly lower than global averages due to manufacturing localization and no import duties.
South Africa – High Demand for Rugged Prados
South Africa is a powerhouse for Toyota in the African continent, and the Land Cruiser Prado is a local favorite. Most buyers opt for the 3.3L V6 diesel engine.
| Trim Level | Engine | Transmission | Starting MSRP (ZAR) |
|————|——————|————–|———————|
| GLX | 3.3L V6 Diesel | 6AT | R944,900 (~$52,750) |
| VX | 3.3L V6 Diesel | 6AT | R1,042,900 (~$58,300)|
| VX+ | 3.3L V6 Diesel | 6AT | R1,110,900 (~$62,000)|
Why it’s more expensive in South Africa: High demand for 4×4 vehicles, import taxes, and fluctuating currency rates.
Factors Influencing 2024 Prado Prices
Understanding pricing across global markets gives a general idea, but the final amount you’ll pay is affected by several key factors:
1. Location and Import Regulations
Depending on the country, import duties and taxes can add 30% to your final cost. For example:
- China and India impose steep import tariffs.
- GCC nations have VAT.
- Australia has an anti-dumping tax on imported SUVs.
2. Engine Type and Transmission
The 2.4L hybrid engine raises the base cost in most markets compared to the 3.3L V6 diesel. Manual variants are more affordable than automatics.
3. Optional Packages and Accessories
Even base trims come with the potential to add:
- 20-inch alloy wheels
- Full leather with climate control
- Advanced driver assist packages
- Roof racks and cargo organizers
- Enhanced suspension systems
Adding these can add more than $5,000 in customization on top of your Prado’s base price.
4. Dealer Incentives and Promotions
Some dealerships may offer:
- Trade-in bonuses
- Fleet discounts
- Zero-interest financing
- Cash rebates (especially after model-year updates)
However, incentives vary greatly depending on stock availability and local demand.
5. Currency Exchange Rates
If purchasing from abroad or your currency is weak, consider conversion costs. Inflation in emerging markets like South Africa or Egypt significantly alters the real cost to consumers.
2024 Land Cruiser Prado – Value for Money
Many are willing to pay a premium for reliability and resale value, and this is where the Land Cruiser Prado shines.
Resale and Depreciation Analysis
A 2024 Prado is expected to retain up to 60–70% of its value after 5 years, outperforming competitors like the Jeep Wrangler, Ford Everest, and Land Rover Discovery Sport.
| Vehicle | Depreciation (5 Years) |
|———————-|————————|
| Toyota Land Cruiser Prado | ~35% |
| Jeep Wrangler | ~45% |
| Ford Everest | ~50% |
| Land Rover Discovery Sport | ~60% |
Comparison with Competitors (Price & Luxury)
The Prado is often compared to:
- Land Rover Defender 90
- Mitsubishi Pajero
- Nissan Patrol
- Mercedes-Benz G-Class (high cost comparison)
While it isn’t the most luxurious SUV on the block, it offers exceptional balance between utility, capability, and daily usability.
Financing and Ownership Costs
Beyond the sticker price, owning a Prado includes maintenance, insurance, fuel, and financing costs.
Estimated 2024 Prado Financing Options (Australia Example)
Using a VX Prado priced at $92,450:
| Loan Term | Interest Rate | Monthly Payment |
|———–|—————-|——————|
| 3 Years | 5.2% | $2,780 |
| 5 Years | 5.2% | $1,760 |
| 7 Years | 5.5% | $1,345 |
Tip: Consider balloon finance schemes if interested in lower monthly payments.
Annual Ownership Costs (Approximate)
| Cost Component | Estimated Annual Cost (USD) |
|———————|——————————|
| Fuel | $3,000 |
| Insurance | $1,600 |
| Servicing | $900 |
| Registration/Taxes | $700 |
| Accessories & Mods | $1,000 |
This adds up to around $7,200 per year in recurring expenses — relatively high due to off-road usage and luxury trims.
How to Secure the Lowest 2024 Prado Price
If you’re serious about maximizing your savings on the new 2024 Prado, follow these expert tips.
1. Buy Towards the End of the Financial Year
In Australia or the UAE, sales representatives are often under pressure to meet quarterly or annual quotas, making June to September the best time for deals.
2. Research Dealer Inventory and Open-Order Dates
Prados are often subject to long wait periods. Review local dealer stock to see if there’s a new unit readily available that can give you leverage when negotiating.
3. Bundle Add-Ons Carefully
Dealerships often upsell accessories like bull bars, window tints, and alloy wheels directly at purchase. Consider installing third-party or post-purchase to save significantly.
4. Research Incentives and Compare Across Brands
Sometimes manufacturer incentives or fleet pricing is not advertised publicly. Talk to multiple dealers and research brand websites thoroughly.
5. Opt for a Demo Model
New but lightly used demo models can offer up to 10% discount and retain factory warranty.
Final Thoughts: Is the 2024 Prado Worth the Cost?
The answer largely depends on your personal needs, usage patterns, and long-term plans. If you’re craving a mix of rugged off-road performance, daily comfort, reliability, and decent return on investment, the 2024 Toyota Land Cruiser Prado offers perhaps the best blend among the current SUVs on sale.
It may come with a high sticker price, especially in certain global markets, but the Prado justifies this through longevity, versatility, and global support systems. Whether you’re building a family car, an adventure rig, or a business workhorse — the Prado delivers.
Conclusion
The 2024 Toyota Land Cruiser Prado pricing varies significantly based on country, trim, engine specification, and optional extras. With base MSRP ranging from about $77,500 (GLX, Australia) to $190,500 (VX+, UAE), it is clear the Prado caters to a wide audience with differing needs.
While initial costs may seem steep, the Prado’s strong depreciation value, low maintenance, and high resale make it an attractive purchase for SUV enthusiasts.
If 2024 is the right time for your next Prado, make sure to evaluate your usage, research dealerships, and consider available configurations to ensure the best balance of cost, capability, and comfort.
Need help customizing your own 2024 Land Cruiser Prado to suit your budget and lifestyle? Contact a local Toyota Prado dealership in your region today for a tailored quote.
What is the expected price range for the 2024 Toyota Land Cruiser Prado?
The 2024 Toyota Land Cruiser Prado is expected to start at around $50,000 for the base model in the United States, with higher trim levels and optional packages pushing the price closer to $65,000 or more. Pricing varies depending on the region, dealership incentives, and added features such as advanced driver-assistance systems, upgraded infotainment, and off-road enhancements. In international markets, especially in regions with higher import taxes or limited availability, the price could be significantly higher.
Consumers should also expect minor price fluctuations based on the inclusion of optional features like premium audio systems, sunroofs, towing packages, and luxury seating options. Additionally, the resumption of production after a hiatus may influence initial pricing due to demand and limited short-term supply. Prospective buyers are advised to contact local dealers for accurate and updated pricing details specific to their area and chosen configuration.
How does the 2024 Land Cruiser Prado’s price compare to its predecessors?
The 2024 model marks a significant price increase compared to previous generations of the Toyota Land Cruiser Prado, largely due to inflation, enhanced technology, and upgraded off-road equipment. Earlier models released a decade ago started as low as $40,000 to $45,000, making the new version notably more expensive. However, this new generation offers a more refined interior, modern powertrains, and improved safety features that justify the increased cost for many buyers.
In addition to higher base prices, the overall value proposition has evolved to cater to a more premium and tech-conscious market. Compared to the last version sold in the U.S. before its hiatus, the 2024 Prado brings updated styling, better fuel efficiency, and improved off-road performance. This positions it as a more competitive option in the luxury midsize SUV segment while still delivering the durability and resale value that the Land Cruiser brand is known for.
What trim levels are available for the 2024 Toyota Land Cruiser Prado?
The 2024 Toyota Land Cruiser Prado is expected to be offered in several trim levels, including the base GX, mid-level GXL, and top-tier VX trims in international markets. In the U.S., Toyota has not officially released the specific trim names but is expected to simplify or adapt the naming to suit the local market. These trims are likely to include varying degrees of luxury, driver-assistance features, and off-road capabilities.
Higher trims are likely to come equipped with more advanced technology, genuine leather seating, adaptive cruise control, heated and ventilated front seats, and a high-end audio system. Off-road enthusiasts will also find features such as multi-terrain select, crawl control, and a rear locking differential on higher trims. The difference in price between trims will largely depend on these added comforts and performance features.
Are there any optional packages or add-ons for the 2024 Prado?
Yes, Toyota is expected to offer a range of optional packages for the 2024 Land Cruiser Prado. These may include the Premium Package, which typically adds features like a panoramic sunroof, premium audio system, ambient interior lighting, and advanced parking assist. Other potential options could be an off-road package featuring heavy-duty suspension, underbody skid plates, and all-terrain tires for those who seek maximum trail performance.
Additionally, a Technology Package may be available, bundling advanced driver-assistance systems like lane departure alerts, dynamic radar cruise control, and intelligent parking assist. A towing package might also be offered for maximum utility. These optional packages add convenience, comfort, and performance but can significantly increase the final purchase price, especially when combined across a top-tier model.
Will taxes and fees increase the final cost of the 2024 Land Cruiser Prado?
Yes, taxes and fees will add significantly to the final cost of the 2024 Toyota Land Cruiser Prado. Depending on the buyer’s location within the U.S., state sales taxes alone can add between 3% and 10% to the total vehicle price. There are also registration, documentation, and acquisition fees charged by dealerships and local authorities that can add hundreds or even thousands of dollars to the final invoice.
Buyers financing their purchase may also face interest costs over the life of their loan, which should be considered as part of the overall expense. Additionally, some regions may impose emissions testing fees, wheel tax, or luxury vehicle surcharges. Prospective buyers should factor in these extra costs to accurately budget for the vehicle and avoid any surprises at the point of sale.
How much does the Prado’s powertrain impact its price?
The 2024 Toyota Land Cruiser Prado features a new turbocharged V6 hybrid powertrain in some markets, which is expected to affect the overall cost. Compared to traditional V6 or diesel engines found in older models, the new hybrid system integrates more advanced engineering and electric components, increasing manufacturing and retail costs. This shift to a more fuel-efficient hybrid engine likely contributes to the higher starting price of the vehicle.
However, the added fuel economy and potential long-term savings on gas may offset the higher upfront cost for some buyers. Additionally, the hybrid system enhances performance, offering smooth and powerful off-road capability which is a key selling point for the Prado. As such, the powertrain not only influences the Prado’s pricing but also positions it as a forward-thinking SUV in the highly competitive global market.
Can we expect price changes after the initial release of the 2024 Land Cruiser Prado?
It’s possible that the price of the 2024 Toyota Land Cruiser Prado may change following its initial release. As production scales and the supply chain stabilizes, Toyota might adjust pricing based on demand, material costs, and dealership incentives. If the model proves to be highly popular and inventory remains low, some dealerships might hold firm or even negotiate closer to MSRP, while others could lower prices to attract buyers and clear stock.
Additionally, external factors such as changes in tariffs, emission regulations, and economic shifts could also influence the cost. Toyota historically maintains stable pricing for its core models, but with the Prado’s return after a long absence and the inclusion of new hybrid powertrains, fluctuations may be more likely. Interested buyers are encouraged to monitor Toyota’s official website and local dealership offers for any price update or incentive programs.