When the words “exotic supercar” are spoken, few names ignite the imagination like Lamborghini. Synonymous with luxury, speed, and Italian flair, a Lamborghini is more than just a car — it’s a statement. But as with any symbol of prestige and performance, the question that often follows is, how much does a Lamborghini cost?
In this in-depth guide, we will explore the pricing structure across Lamborghini’s current lineup, compare new versus pre-owned models, and examine the costs of ownership, from insurance to maintenance and tax considerations. Whether you’re a luxury car enthusiast, a supercar investor, or simply curious, this detailed breakdown of Lamborghini costs will help you understand exactly what to expect before turning the key on your dream ride.
Lamborghini: A Brief Overview
Founded in 1963 by Ferruccio Lamborghini, the brand was born out of the industrialist’s passion for sports cars and his discontent with the limited usability of Ferraris available at the time. The Italian automaker quickly gained fame with its Huracán and Aventador models — legendary names drawn from the world of bullfighting, a nod to the company’s aggressive design and performance DNA.
Today, Lamborghini belongs to the Volkswagen Group, with Audi managing production and design. While the name has evolved over the decades, one thing remains constant: Lamborghini builds some of the most exotic, high-performance vehicles in the world.
2024 Lamborghini Model Lineup and Base Prices
Lamborghini currently offers a limited but highly desirable range of models. Each balances raw power, breathtaking design, and exotic flair. Below is a look at the 2024 Lamborghini lineup and their base MSRP prices (Manufacturer’s Suggested Retail Price) in the United States.
| Model | Type | Base Price (USD) |
|---|---|---|
| Lamborghini Huracán EVO | Convertible / Coupe | $214,500 |
| Lamborghini Huracán EVO RWD | Coupe | $214,500 |
| Lamborghini Huracán STO | Track-focused Coupe | $243,990 |
| Lamborghini Urus | High-performance SUV | $224,000 |
| Lamborghini Aventador LP 780-4 Ultimae | Coupe / Roadster | $560,000 |
| Lamborghini Revuelto | Plug-in Hybrid Coupe | $500,000* |
* Approximate starting price. Final 2024 Revuelto pricing to be confirmed at time of delivery
Breakdown of Lamborghini Models and Key Features
Huracán EVO / RWD
Powered by a 5.2-liter V10 engine, the Huracán EVO delivers up to 631 horsepower and 0-60 mph in just 2.9 seconds. It features advanced aerodynamics, a newly-tuned chassis, and an intuitive infotainment and driver-assist system. The RWD variant is a rear-wheel-drive version for purists, retaining performance but with a sharper, more engaging driving experience.
Huracán STO (Super Trofeo Omologata)
The STO is a street-legal racer based directly on its Super Trofeo race car siblings. With a lightweight body, optimized aerodynamics, and a 631 HP V10, it’s the most track-focused Huracán. Lamborghini claims it shaved over 82 pounds from the Huracán Performante for this model.
Urus
Hailing as the world’s first Super SUV, the Urus combines luxury, all-wheel drive, and an impressive 4.0-liter twin-turbo V8 that generates 641 horsepower. With a 0-60 mph time of 3.2 seconds and off-road capability, the Urus appeals to a new audience looking for versatility without sacrificing excitement.
Aventador LP 780-4 Ultimae
As the final iteration of the iconic Aventador V12 engine series, this model offers a massive 780 horsepower from its naturally aspirated engine. Available as a coupe or roadster, this ultra-luxurious grand tourer is the most powerful non-hybrid Lamborghini model ever made as of its launch in 2021.
Revuelto
Marking the brand’s foray into plug-in hybrid electrification, the all-new Revuelto is the next-generation hypercar. Powered by a 6.5-liter V12 engine combined with three electric motors, netting an astonishing 1,001 horsepower. With a top speed of over 220 mph and 0-60 in under 2.5 seconds, pricing starts at around $500k, though final invoices can easily cross $650,000 with options.
Optional Packages and Configurations
One of the defining traits of luxury cars like Lamborghini is the extensive array of personalization features and performance-enhancing packages. Customers often spend tens of thousands — if not hundreds of thousands — more than the MSRP after opting into exclusive customizations.
- Ad Personam Customization Program: This allows buyers to choose from thousands of paint, interior, stitching, and badge color options.
- Performance Packages: Aerodynamic upgrades, lightweight components, forged alloy wheels, and carbon-fiber enhancements can add from $10,000 to over $70,000 to MSRP.
- Interior Luxury Upgrades: Full-electric seats, premium leather, and carbon fiber trim packages often exceed $40,000 for high-end configurations.
New vs. Pre-Owned Lamborghini: Cost Comparison
While brand-new Lamborghini models offer the ultimate prestige, many buyers discover that pre-owned Lamborghinis can offer significantly better value. The depreciation rate varies by model, and depending on the car’s condition, mileage, and service history, savings can be substantial.
Huracán Pre-Owned Market
For example, a 2019 Huracán EVO Coupe that originally retailed near $220,000 can be found in good condition between $155,000 and $180,000, depending on mileage and specs. The more performance-focused STO version retains strong value and can only offer modest depreciation savings — perhaps $15,000 to $25,000 under new values.
Urus: High Retention Super-SUV
Owing to its versatility and popularity, used Urus models retain 65%–80% of their original value after three years. A 2020 Urus with 20,000 miles might sell in the $160,000–$190,000 range, compared to a current new starting price just above $224,000.
Aventador: Collectible Appeal and Value Retention
Some Aventador models — especially limited editions like the SVJ or Ultimae — have appreciated in value. Enthusiasts now shell out over $1 million for Aventador SVJ models whose original MSRP was around $580,000. The LP 780-4 Ultimae has waiting lists from wealthy buyers years after production halted.
Cost Factor Comparison Table (New vs. Used)
| Model | New MSRP | Avg. Pre-Owned Price (2018–2020) | Potential Savings |
|---|---|---|---|
| Huracán EVO | $214,500 | $155,000–$185,000 | ~$35,000–$59,500 |
| Urus | $224,000 | $160,000–$190,000 | Saving varies |
| Aventador Ultimae | $560,000 | May exceed new MSRP | Inverse savings |
Financing and Leasing: How to Afford a Lamborghini
Acquiring a Lamborghini typically isn’t something a traditional car loan can support, though some well-heeled individuals do just that. Lenders often require:
- Exceptional credit scores (700+)
- Significant down payments (20–30%)
- Guaranteed annual income over $250,000–$500,000
Leasing Options for Lamborghini Models
Leasing is an alternative that allows access to the latest models while mitigating some of the depreciation risks. Leases generally start at:
Huracán EVO
Approx. $2,800/month over 36 months, with $15,000–$25,000 down payment.
Urus
Lease payments start at around $2,400/month, sometimes less if heavily incentivized in markets like Texas or Florida, where luxury car demand is high.
Financing with High Net Worth Loan Providers
Institutions like Credit Suisse, UBS, and private auto lenders specialize in funding exotic purchases for high-net-worth individuals. They often offer flexible terms, asset-backed financing, or luxury car club memberships that also include maintenance or travel perks.
The Hidden Costs: Owning a Lamborghini
Beyond the purchase price, owning a Lamborghini incurs several recurring expenses. Understanding these can help in long-term planning.
Insurance: What to Expect
Insurance premiums for Lamborghinis are prohibitively high due to repair costs, performance ratings, and perceived driving risk. A 35-year-old male in California with a clean record could expect:
| Model | Annual Insurance (approximation) |
|---|---|
| Huracán | $7,000–$12,000 |
| Urus | $3,800–$5,500 |
| Revuelto | $12,000–$18,000 |
This is assuming the driver has no previous infractions and carries comprehensive and collision coverage.
Fuel, Maintenance, and Oil Changes
Lamborghinis are thirsty, mechanically complex vehicles. Fuel costs alone can reach $300+ every fill-up for the V12 Aventador. Routine servicing is often quoted between $5,000 to $10,000 every 10,000 miles, with brake replacements and major maintenance events running well into the tens of thousands.
Owners can opt for Prepaid Maintenance packages offered by Lamborghini itself, ensuring predictable budgeting over the vehicle’s first few years of operation.
Taxes and Registration
In jurisdictions like California or New York, luxury car tax rates can reach up to 9.5% on MSRP. Registration costs may also add hundreds, particularly due to emissions testing and license plate fees tied to six-figure vehicles.
Investing in a Lamborghini: Limited Editions and Collectibility
Owning a Lamborghini isn’t just about driving — some people buy them as alternative investments. Limited or special edition models often appreciate significantly over time.
Historical Examples of Lamborghini Appreciation
- Lamborghini Miura: Models from 1966–1972 can now auction for over $2–$4 million
- Diesel-based Reventón: Originally priced at $1.1 million, now valued above $2 million
- Battlefield Green Aventador SV: A sold-out version now traded at premium prices
Future Outlook on Value
The Huracán EVO and Aventador models have already shown signs of increased collector value as production ramps down in favor of the Revuelto. Classic Huracán Super Trofeo versions and the final “Ultimae” Aventadors are likely to appreciate, making them attractive for long-term ownership strategies.
Where to Buy a Lamborghini
There are only a few hundred Lamborghini dealers worldwide, with about 40 located in the U.S. Finding an authorized dealership is vital to ensure a valid warranty, factory service, and a proper delivery process.
Authorized Dealerships vs. Private Sales
Authorized dealerships offer peace of mind: factory warranties, scheduled maintenance plans, certified pre-owned options, and genuine parts. Avoiding private sales might seem limiting, but they’re often a path for classic or ultra-rare cars — and one that comes with risk.
Online Platforms for Lamborghini Sales
Sites like:
- Bring a Trailer
- RM Sotheby’s
- Auction123
- Hyundai-owned Cars.com
…host listings for private and dealership-backed supercar sales. However, buyers must conduct thorough background and vehicle history checks before investing.
Conclusion: Are Lamborghinis Worth the Cost?
So, the central inquiry resurfaces: how much does a Lamborghini cost? Depending on the model, options, and whether it’s new or used, prices range from just over $200,000 to well beyond $1,000,000 for special editions or custom builds. When combined with insurance, tax, and maintenance fees, the lifetime costs of owning a Lamborghini can easily run into the millions.
But for many, the expense is justified. The emotional payoff of unleashing 780 horsepower, the looks, the sound of that V12 — these aren’t just numbers on paper; they’re experiences. For the discerning buyer, the answer comes not from a price tag — but from a feeling, the raw pulse of high-speed passion.
Whether as an adrenaline-fueled expression of self, a collector’s asset, or the crown jewel of an automotive portfolio, the Lamborghini cost may be high — but for those who truly desire it, it’s an expense few ever regret.
What is the starting price of a new Lamborghini?
The starting price of a new Lamborghini typically begins with the Huracán model, which is one of the more accessible options in the brand’s lineup. As of the most recent model year, a base Huracán can start around $200,000 to $210,000, depending on trim level and optional features. This figure does not include additional costs such as destination fees, taxes, insurance, or customization options that can quickly elevate the final purchase price.
Performance-oriented variants of the Huracán, such as the STO or Tecnica, will understandably cost more, ranging from approximately $230,000 up to $300,000 or beyond with added configurations. It’s important to note that pricing varies annually and is also influenced by limited editions and special packages offered by Automobili Lamborghini. Prospective buyers should work closely with their local dealer to get a precise estimate before purchasing.
How much does a Lamborghini Aventador cost?
The Lamborghini Aventador, being the brand’s flagship V12-powered supercar, carries a significantly higher price tag than the Huracán. Before its production ended in 2022, the Aventador Ultimae coupe started at around $420,000, while the convertible version (the Roadster) was priced at approximately $470,000. These prices were for the final versions of the model, which were designed as a celebration of the Aventador lineage.
Since the Aventador has been succeeded by the new Revuelto V12 hybrid model, pricing for the Revuelto starts at an even higher point—approximately $500,000 for the base coupe. This new flagship represents the future of Lamborghini’s performance and innovation, incorporating hybrid technology without sacrificing the brand’s iconic driving dynamics.
What factors influence the overall cost of owning a Lamborghini?
In addition to the purchase price, the cost of owning a Lamborghini includes several other factors. Routine maintenance is a major consideration, with annual service costs ranging from $3,000 to $7,000 depending on the model. Lamborghini recommends service intervals every 6,000 to 9,000 miles or every 12 to 24 months, and components such as brakes, fluids, and tires can be very expensive to replace.
Insurance is another significant expense, with premiums for new models often exceeding $10,000 annually. High-performance cars like Lamborghinis require specialized coverage, and insurance companies factor in driver age, location, and driving history when setting rates. Additionally, costs for storage, fuel efficiency, and parking/security measures (especially in cities) can add up, making full ownership more demanding than the initial purchase might imply.
Are there additional costs when customizing a Lamborghini?
Yes, customizing a Lamborghini through the brand’s Ad Personam program can significantly increase the total cost of the vehicle. Buyers can choose from hundreds of interior and exterior color options, exotic materials like Alcantara and carbon fiber, and custom stitching or embroidery, all of which come with additional costs. Even minor changes like upgraded audio systems or carbon-ceramic brakes can add tens of thousands of dollars to the purchase price.
Personalization options are virtually limitless, and some special finishes, such as matte or glossy two-tone paint schemes, can push customization costs to $50,000 or more. Unique interiors, racing-style seats, and exotic leather finishes are also highly desirable and affect the overall price. It is not uncommon for a fully optioned Huracán or Aventador to surpass $400,000 or even $600,000 depending on the level of personalization desired.
What is the price range for used Lamborghini models?
Used Lamborghini models can vary widely in price depending on factors such as age, mileage, maintenance history, and the presence of custom options. For example, pre-owned Huracán models can be found starting around $140,000 to $160,000 for older, higher-mileage versions. However, well-maintained examples with low mileage and desirable options can still exceed $200,000.
Rarer models like the Aventador or the Huracán Performante typically hold their value well, sometimes maintaining over 80% of their original MSRP even after a few years on the road. Classic models like the Murciélago or Gallardo can be found at lower price points, especially if they have high mileage or show signs of wear. However, availability and condition play a major role in determining the final cost of purchasing a used Lamborghini from a private seller or certified dealership.
How does financing a Lamborghini work?
Financing a Lamborghini is similar to financing any high-end vehicle but often comes with specific conditions due to the car’s premium price. Standard auto lenders typically offer loans with interest rates based on credit score, income, and down payment, while luxury car financing firms may provide tailored programs for supercars. Monthly payments can range from $2,000 to over $5,000 depending on loan term, down payment, and APR.
Leasing is another option, especially for buyers who want to experience the latest Lamborghini models without long-term ownership. Lease terms usually require strong credit and come with mileage restrictions (often around 10,000 to 12,000 miles per year) and wear-and-tear policies. While leasing can lower monthly payments, it does not result in ownership and may include additional fees upon return, making it more of a short-term luxury experience than a traditional investment.
What is the cost of a Lamborghini Urus SUV?
The Lamborghini Urus SUV is known as the most accessible entry point into new Lamborghini ownership, though it still remains a premium luxury vehicle. Starting MSRP for a base Urus is typically around $230,000, with high-performance variants like the Urus S and Urus Performante starting at approximately $240,000 and $270,000 respectively. These prices can increase rapidly when opting for customization, performance packages, or luxury interior upgrades.
As an SUV, the Urus is designed for both performance and practicality, while still delivering the bold design and aggressive driving characteristics expected from Lamborghini. With over 600 horsepower in some models, it competes with other high-end luxury performance SUVVs but offers a unique blend of exotic design, exclusivity, and usability that adds to its appeal—and its cost. Just like other Lamborghinis, the final price of a Urus can easily climb past $350,000 depending on options and dealer incentives.