The Toyota GR Supra has undergone a major resurgence over the past few years, capturing the hearts of enthusiasts and everyday drivers alike. Known for its rich legacy, athletic performance, and strong ties to motorsports and pop culture, the Supra has become one of the most sought-after sports cars in the market. But with rising demand and a host of configuration options, many prospective buyers ask: How much does a Supra cost in 2023?
In this detailed and data-rich guide, we break down everything you need to know about the GR Supra’s current pricing in 2023. From base models and trim levels to added features, customization costs, and market trends, this article will help you make an informed decision whether you’re a performance junkie, a car collector, or someone who values style, speed, and substance.
Understanding the Toyota GR Supra
Before diving into pricing, it’s essential to understand what exactly the GR Supra currently represents. Launched in 2020 as part of a collaboration with BMW, the new-generation Toyota GR Supra is built on a shared platform with the Z4. However, Toyota’s engineers and motorsport-influenced Gazoo Racing (GR) division have tuned it to reflect the brand’s legacy and sportier driving dynamics.
The Supra is available as a rear-wheel-drive, two-door coupé with a choice of two engines: a 2.0-liter inline-4 and a more powerful 3.0-liter inline-6, both turbocharged. Thanks to this engineering, the vehicle strikes an ideal balance between daily drivability and track-ready excitement.
GR Supra Trims and Starting Prices in 2023
The availability of specific trims can slightly vary based on location and trim popularity. However, for 2023, the GR Supra is largely available under several trim levels:
Supra 2.0L Turbo Inline-4 Options
The 2.0-liter turbocharged inline-four engine is the more affordable variant suited for buyers who still want a sporty driving experience without maxing out the power potential of the Supra. With 255 horsepower and 295 lb-ft of torque, this version maintains respectable 0-60 mph figures around 5 seconds when upgraded with the launch control package.
For 2023, the pricing structure for the 2.0-liter trim is as follows:
- Base 2.0 trim: Starts at approximately $43,095 MSRP
- 2.0 Premium: Around $46,995
Supra 3.0L Turbo Inline-6 Options
The 3.0-liter turbocharged inline-six engine is the heart of the Supra’s performance focus. With a robust 382 horsepower and 365 lb-ft of torque, it catapults the vehicle from 0 to 60 mph in under 4 seconds, rivaling premium sports cars and even some lightweight supercars in price brackets two to three times higher.
The 3.0 trim levels are segmented into two primary configurations:
- 3.0 Base: Starting at around $52,595
- 3.0 Premium: Priced at approximately $56,595
Additionally, Toyota has released special packages and limited editions that may be available through dealerships or via customization.
Additional Costs to Consider Beyond the Sticker Price
So, if a base Supra starts in the $43,000 to $56,000 range, what actually ends up being paid at the dealership? It’s important to remember that the final cost usually includes multiple add-ons that collectively impact your investment:
Destination and Handling Fee
Every new vehicle includes a handling or destination fee, which accounts for transportation from manufacturing to the dealership. For the GR Supra, this charge is standardized nationwide at $995.
Optional Packages
Toyota offers several packages to enhance your driving experience or aesthetics. These typically include:
| Package Name | Includes | Estimated Cost |
|---|---|---|
| Launch Control Package | Improved throttle calibration, track-ready enhancements | $1,600 |
| JBL Performance Audio | 12-speaker JBL surround sound system | $1,120 |
| Adaptive Suspension | Adjustable damper settings for comfort/cruise mode | $500 |
Performance and Aesthetics Customizations
Beyond factory packages, Toyota has rolled out GR Parts in partnership with Gazoo Racing for personalization. These performance-focused wheels, aerodynamic kits, and carbon fiber enhancements can easily add another $2,000–$5,000 for a fully customized setup.
Dealer Add-Ons and Market Trends
Dealerships may offer additional features that are not tied directly to the manufacturer but may include extended warranties, interior protection, floor mats, exterior coatings, and more. While many of these can be rejected without issue, some may already be embedded in the pricing quoted by the sales department.
Moreover, due to the Supra’s popularity, certain configurations often see price markups in the secondary market or inventory-limited regions. It’s not uncommon for high-optioned 3.0 Premium trims to breach $65,000–$68,000 if demand outpaces available stock.
Comparing Supra Variants: What’s Included in Each Trim?
Let’s break down the trim-specific features to understand what you gain as you move up in price.
2.0 Base Trim Specifications
Ideal for performance-minded buyers who desire raw speed at a smaller investment, the 2.0 Base includes:
- 255 HP inline-4 turbocharged engine
- 17-inch forged alloy wheels
- Single-zone automatic climate control
- 8.8-inch touchscreen with Apple CarPlay
- LED headlights
2.0 Premium Trim Enhancements
For an extra $3,900, the Premium adds creature comforts and a sleeker package:
- Adaptive LED headlights
- 14-way BMW-themed electric front seats (heated)
- JBL premium audio system
- DINAMICA microsuede sport steering wheel
- Keyless entry and push-button start
3.0 Base Trim: A Step Up in Performance
This trim gives buyers the more powerful engine and is ideal for those serious about speed while avoiding optional bells and whistles. Key features:
- 382 HP inline-6 turbocharged engine
- 18-inch forged alloy wheels
- Leather-trimmed interior with Alcantara accents
- Digital instrument cluster
- LED ambient lighting
3.0 Premium Trim: The Pinnacle of Supra Luxury
The most comprehensively equipped Supra trim, this version offers the ultimate in performance and comfort:
- Full premium leather interior
- Adaptive suspension
- Harman Kardon 12-speaker system
- Automatic climate control
- Driver assistance and parking features
Supra Cost vs. Competitor Vehicles: Is It Worth It?
In the sports coupé segment, buyers often compare the Supra to similar vehicles like the Chevrolet Camaro, Ford Mustang, and Nissan Z. Understanding how pricing aligns gives valuable insight.
| Vehicle | Base Price (2023) | Top-Performing Trims Price |
|---|---|---|
| Toyota GR Supra 3.0 | $52,595 | $56,595+ |
| Nissan Z 3.0t | $40,095 | $47,000+ |
| Chevrolet Camaro ZL1 | $63,995 | $70,000+ |
| Ford Mustang Mach-E 1400 | $63,500 | $66,000+ |
From this comparison, it’s apparent that while the GR Supra is not the cheapest option, especially in its 3.0 Premium form, it competes well on performance-to-price. Additionally, its reliability and resale value are top-tier, making it a strong long-term investment when compared to some of its more “American muscle” competitors.
Geographic Pricing Variations Across the U.S.
Car prices aren’t set in stone nationwide. Several factors—including sales tax, dealership competition, and shipping logistics—can impact the final amount a buyer might pay. Here’s a breakdown of 2023 real-world pricing across key areas in the United States.
Supra Pricing in California
California buyers face higher vehicle prices due to:
- Higher MSRP + sales tax
- Stricter emissions regulations
- Elevated dealer markup (especially in LA, Bay Area)
Average price range: $55,000–$64,000 for 3.0 models with dealer packages.
Supra Pricing in the Northeast (New York, New Jersey)
With moderate snow and road conditions, many buyers here opt for all-season configurations. However, this isn’t a high-demand Supra region, so prices are close to MSRP.
Average 3.0 Premium delivered cost: $57,000–$58,500
Supra Pricing in Texas and Florida
In both regions, strong car culture means Supra availability is good. Yet, especially in Texas, there’s a steady demand for powerful coupés.
3.0 Premium price ranges from: $56,500–$62,000 depending on features and dealership add-ons.
Leasing vs. Buying: Which Option Is Better for a Supra?
Buying strategy varies depending on whether the Supra is intended to be a long-term keeper or a short-term thrill ride.
Leasing Advantages
- Lower upfront & monthly payments
- No long-term ownership stress
- Access to latest generation without depreciation concerns
Lease estimates (36-month term):
- 2.0L model: $450–$490/month
- 3.0L Premium: $570–$630/month
Buying Advantages
- Better long-term value (Supra’s retention rate ~57% over five years)
- No mileage restrictions
- Cost-effective for enthusiasts planning modifications
Is the Supra a Good Investment?
Value retention is an essential part of any vehicle’s long-term merit, and the GR Supra is impressively ranked in this regard.
Resale Value
According to industry experts like Kelley Blue Book (KBB) and Edmunds:
- Incredible 5-year depreciation rates: ~30–36% (much better than average of 45%)
- Lower-mileage models with premium packages retain even more value
Collector Appeal
Newer versions haven’t hit classic car status yet, but the A90/A91 (fourth/fifth gen) Supras are increasingly appreciated on the market. For example:
- Well-maintained 2019 to 2021 base Supra models now fetch 10–15% over original MSRP
How Much Will a Supra Cost in Five Years?
While predicting car prices is inherently speculative, market trends suggest the GR Supra will continue to appreciate as a near-classic, performance-focused coupe.
Based on current demand and rising values of earlier models, we project the following:
- 2.0 trims: Likely to trade for $36,000–$45,000
- 3.0 trims: Resale values of $42,000–$52,000
Assuming decent upkeep, limited mileage (under 40,000 miles), and service history, the Supra looks promising for those eyeing resale or a future collector status.
Conclusion: Should You Buy the Supra in 2023?
So, the central question “How much does a Supra cost in 2023?” has a multi-layered answer. With a starting MSRP around $43,095 for the 2.0L engine and reaching up to approximately $56,595 and beyond for 3.0L Premium packages, the GR Supra represents a mid-range sports car with high-performance perks.
The GR Supra’s appeal stems from the perfect combination of:
- Sporty styling
- Modern tech features
- Resale value
- Broad market appeal
Whether you’re shopping budget-first with the 2.0 trim or chasing adrenaline in the 3.0 variant, the 2023 Supra remains a compelling option for drivers wanting style and performance under the same hood.
As long as stock remains consistent and regional markups don’t surge beyond reason, now can be a great time to snag the Supra that fits your lifestyle and performance needs. If the price seems steep, remember: this car offers more than just speed—it brings with it a legacy, future-forward innovations, and long-term value that’s hard to find elsewhere in the sports car segment.
What is the starting price of a 2023 Toyota GR Supra?
The 2023 Toyota GR Supra starts at around $43,510 for the base 2.0L trim, not including the destination fee of approximately $995. This entry-level model offers a compelling mix of performance and style, powered by a turbocharged 2.0-liter inline-four engine that delivers 255 horsepower and 295 lb-ft of torque. Despite being the most affordable option in the Supra lineup, it still offers a premium driving experience with features such as an 8.8-inch touchscreen, dual-zone climate control, and a sport-tuned suspension.
Buyers should note that while the 2.0L trim offers excellent value, many choose to upgrade to the more powerful 3.0L inline-six model, which significantly enhances the driving dynamics. The 3.0L model starts at approximately $52,510, offering 382 horsepower and a host of added features, making it a popular choice for true performance enthusiasts.
What are the different trim levels available for the 2023 Supra?
The 2023 Toyota GR Supra is available in two primary engine options — the 2.0L and 3.0L inline engines — each with its own trim designation. The 2.0L trim focuses on affordability and efficiency while the 3.0L trim is aimed at performance enthusiasts. Both trims come with a choice of either a six-speed manual or an eight-speed automatic transmission, giving drivers the ability to tailor their driving experience to their preferences.
Additionally, Toyota offers a range of optional packages and features for both engine trims, including the Premium Package and the Driver’s Package. These packages include upgrades such as leather-trimmed seats, a premium audio system, adaptive cruise control, and enhanced safety features. Buyers looking for a more exclusive experience may also opt for special color editions or limited-run models that can include additional interior and exterior enhancements.
Are there any hidden costs associated with buying a new 2023 Supra?
When purchasing a 2023 Toyota GR Supra, it’s important to be aware of additional costs beyond the manufacturer’s suggested retail price (MSRP). These include the destination and handling fee, which is around $995, along with taxes, registration, and insurance costs, all of which vary by state. Optional accessories, such as upgraded wheels or performance enhancements, can also add to the overall investment, especially when customizing the vehicle to suit driver preferences.
In addition, prospective buyers should consider potential maintenance and warranty costs. While the Supra comes with Toyota’s comprehensive 3-year/36,000-mile basic warranty and 5-year/60,000-mile powertrain warranty, high-performance driving can lead to more frequent maintenance needs. Tire wear, brake maintenance, and premium fuel requirements should also be considered, particularly for owners who enjoy driving the Supra at its full potential on weekends or track days.
How much does the automatic transmission add to the cost of a 2023 Supra?
In the 2023 Toyota GR Supra lineup, both the 2.0L and 3.0L models offer a choice between a six-speed manual and an eight-speed automatic transmission, with the automatic option adding $1,600 to the base MSRP when selected. The automatic is a popular upgrade for drivers who prefer the convenience and smooth shifting experience it provides, particularly in heavy traffic or during long highway drives. Toyota’s automatic transmission is well-tuned for performance and responsiveness, making it a compelling option beyond just its added cost.
Despite the price increase, the eight-speed automatic is often considered worth the investment due to its improved drivability and ability to handle the Supra’s robust power output more efficiently. For the 3.0L model, which boasts 382 horsepower, the automatic transmission can offer quicker gear changes and enhanced overall performance compared to the manual. This makes it a favored choice, especially for those who prioritize performance and daily driving convenience in equal measure.
Is the 2023 Supra considered a good value for its price?
The 2023 Toyota GR Supra offers solid value for its price when compared to other sports cars in the same segment, such as the Porsche 718 Cayman or BMW Z4. While positioned as a premium sports car, the Supra remains more affordable than its German counterparts while offering similar levels of performance, especially in the 3.0L trim. The vehicle’s build quality, reliability, and performance heritage bolster the perception of value, making it a strong contender for buyers seeking an enthusiast-focused vehicle without the luxury price tag.
The Supra also benefits from Toyota’s reputation for reliability and low ownership costs, which enhances its long-term value proposition. Routine maintenance is generally less expensive than many competitors, and parts are widely available. Combined with high resale values and strong driving dynamics, the Supra becomes a smart choice for those looking for a fun, high-performance vehicle with the practicality and peace of mind that come from owning a Toyota-branded model.
How do optional packages affect the final price of the 2023 Supra?
Optional packages play a significant role in customizing the final price of the 2023 Toyota GR Supra, but they also offer valuable enhancements that can improve comfort and performance. The Premium Package, which includes features like heated and ventilated leather seats, a JBL premium audio system, and adaptive cruise control, adds approximately $2,370 to the price. The Driver’s Package, which includes an enhanced data logger, upgraded Michelin Pilot Super Sport tires, and a carbon fiber rear spoiler, adds around $2,900 and is particularly appealing to performance-oriented drivers.
Buyers can also choose from a range of individual upgrades, including carbon fiber mirror caps, forged alloy wheels, and color options, all of which can significantly influence the vehicle’s final price. While adding these features increases the cost, many are designed to elevate the driving experience, ensuring that buyers are getting performance and luxury additions they value. Ultimately, customizing your Supra with the right packages can justify the increased investment, especially for drivers looking for a personalized, high-performance experience.
What is the resale value of a 2023 Supra compared to competitors?
The resale value of the 2023 Toyota GR Supra is considered strong in its class, outperforming many of its direct competitors such as the BMW Z4 and Audi TT. According to industry projections and historical trends, this model benefits from high demand and a strong enthusiast following, two factors that contribute to retaining value after purchase. Toyota’s reputation for reliability and the limited production numbers of the Supra further add to its appeal in the used car market, making it a smart financial decision for buyers looking to sell later.
Additionally, the GR Supra’s platform, which it shares with the BMW Z4 and other performance vehicles, gives it credibility among performance enthusiasts, adding to its staying power in the resale market. With proper maintenance, owners can expect the Supra to hold up well over time, often out-pacing vehicles with less consistent performance or brand recognition. Whether used as a daily driver or weekend performance machine, the Supra offers a balance of driving enjoyment and financial value that resonates in the used car market.