The Toyota Yaris Cross has rapidly gained popularity across Europe, Asia, and beyond for its compact, versatile design, SUV styling, and reliability. As the demand for small yet rugged urban SUVs continues to grow, the Yaris Cross stands out as a competitive choice. If you’re considering purchasing a new Yaris Cross, one of your biggest questions will likely be: how much does it cost? In this article, we’ll dive deep into the pricing of a brand new Toyota Yaris Cross, exploring variations by trim, optional features, regional differences, and more.
Understanding the Toyota Yaris Cross Lineup
Before we get into the exact figures, it’s important to understand the different configurations and options that influence the price of the Yaris Cross. As a subcompact SUV based on Toyota’s GA-B platform, the Yaris Cross combines the agility of a hatchback with the practicality and styling of a crossover.
The vehicle is available in various trim levels, and most markets offer both front-wheel drive (FWD) and all-wheel drive (AWD) options, particularly in cold-weather regions where 4×4 systems are in demand. Powertrain choices also vary: the Yaris Cross typically comes equipped with Toyota’s 1.5L three-cylinder hybrid system, which boosts performance while keeping fuel economy impressive.
Key Trim Levels
While specific naming conventions might differ between markets, most countries distinguish between three to five trim levels:
- Active — The entry-level model, loaded with essentials for budget-conscious buyers.
- Icon — Considered the mid-range offering with more styling flair and comfort features.
- Design — Elevates the onboard experience with enhanced materials and tech.
- Titanium — Includes premium features, smart technology, sports styling, and often climate control.
- AWD Variants — Some trims also offer optional or exclusive all-wheel drive versions, usually commanded at a premium.
These trim options have a significant impact on the vehicle’s sticker price. Now, let’s take a look at the average pricing by key regions.
Estimated Price of a New Yaris Cross by Country
Pricing varies widely based on your location, local taxes, dealer fees, optional add-ons, and whether the model is imported or locally assembled. Below are recent estimates for new Yaris Cross models in various global markets:
United Kingdom
The Yaris Cross has found a warm reception in the UK due to its urban-friendly footprint, hybrid efficiency, and SUV appeal.
| Trim | Engine Type | Estimated Starting Price (GBP) |
|---|---|---|
| Active | Hybrid 1.5L | £24,700 |
| Icon | Hybrid 1.5L | £26,210 |
| Design | Hybrid 1.5L | £28,000 |
| Titanium | Hybrid 1.5L (optional AWD) | £30,100 |
Optional upgrades such as panoramic sunroofs, adaptive cruise control, premium audio systems, and enhanced driver assistance packages can push Titanium models closer to £33,000.
Germany
As the heart of the European automotive market, Germany offers competitive prices for the Yaris Cross.
| Trim | Engine Type | Starting Price (EUR) |
|---|---|---|
| Base Trim | Hybrid 1.5L | €25,200 |
| Middle Trim | Hybrid 1.5L | €27,400 |
| Top-tier Trim (Optional AWD) | Hybrid 1.5L + AWD | €31,600 |
United States
The Yaris Cross began appearing in the US in late 2021, targeting buyers in need of compact, fuel-efficient SUVs for urban settings without sacrificing Toyota reliability.
| Trim | Engine Type | MSRP (USD) |
|---|---|---|
| L | Hybrid 1.5L | $21,400 |
| LE | Hybrid 1.5L | $23,625 |
| XLE | Hybrid 1.5L | $26,250 |
| Adventure (AWD) | Hybrid 1.5L | $27,750 |
Australia
In Australia, the Yaris Cross competes with other small SUVs like the Honda HR-V and Mazda CX-3. Toyota sells it with three trim levels.
| Trim | Engine Type | Starting Price (AUD) |
|---|---|---|
| MV | Hybrid | $29,990 |
| Titanium | Hybrid | $33,990 |
| Saturation | Hybrid + AWD | $37,000+ |
Factors That Affect the Cost of a New Yaris Cross
Understanding base model prices is one thing, but to get a full picture of how much you might pay for a brand new Yaris Cross, there are several variables to take into account.
Trim Levels and Optional Packages
Trim levels significantly influence the final price. For example, in the UK, choosing a Titanium trim over an Icon might add over £3,000 to your purchase price. Additionally, dealerships often offer optional tech or convenience packages, such as:
- Sport packages (larger wheels, roof rails, body kits)
- Safety packages (full suite of driver-assistance systems like parking sensors, blind-spot monitors, etc.)
- Interior upgrades (premium leather seating, advanced infotainment systems, navigation, etc.)
Hybrid vs. Internal Combustion Engine (ICE)
The majority of Yaris Cross models come equipped with Toyota’s Hybrid Synergy Drive system, which combines a gas engine with an electric motor for improved efficiency. While this technology enhances fuel economy and drives performance, it also adds to the base price of the vehicle compared to non-hybrid SUVs in the same class.
AWD vs. FWD
In cold regions or for more adventurous buyers, AWD versions command a higher price. In the U.S., the all-wheel drive models are branded as the “Adventure” grade, with a price bump of around $1,500 over other trims.
Registration and Taxes
In many countries, taxes significantly influence the cost of a new car. In the UK, for example, the price includes VAT (20%), while in Europe there may be CO2 emission-based taxes. In contrast, some countries like the USA apply state and local taxes after the base MSRP.
Dealer and Market Demand
With high demand and sometimes limited stock, especially in the early years of a new model’s launch, prices might push slightly over MSRP due to dealer markups or lack of incentive availability. It’s essential to monitor both manufacturer deals and customer loyalty offers.
Yaris Cross Variants: Comparing Fuel-Efficient Engines
The Yaris Cross was designed with eco-conscious driving in mind. Its 1.5L Hybrid system (1NZ-FXE) is known for its efficient fuel consumption and lower emissions, especially compared to the traditional 1.0L and 1.2L engines used in the Yaris hatchback.
1.5L Hybrid Specifications
This engine combines a three-cylinder gasoline engine with an electric motor, giving an impressive combined output of about 116 hp. It uses a continuously variable transmission (CVT), helping maintain fuel economy well into the 50-60 mpg range in many markets.
1.2L Turbocharged Option (Limited Markets)
Some variants of the Yaris Cross, particularly in select European countries, offer a 1.2L turbo gasoline option (engine code 110 horsepower). While this provides slightly better off-the-line performance, it doesn’t achieve the fuel economy of the hybrid version, and thus is less common.
Interior and Tech Features Across Trims
Although a compact SUV, the Yaris Cross delivers impressive refinement inside, especially in higher trim levels.
Standard Interior Amenities (Active/Basic Trims)
Even base models are pretty well equipped by modern standards. Most include:
- 8-inch touchscreen, with wireless Apple CarPlay and Android Auto
- Multiple airbags, including driver, passenger, side, and curtain protection
- Toyota’s Safety Sense suite (includes Pre-Collision Assist, Lane Tracing Assist, Adaptive Cruise Control, Auto High Beams)
Upgraded Interior Features (Mid- to High-Tier Trims)
Higher trims like the Titanium or XLE offer:
- Dual-zone climate control
- Heated front seats and steering wheel
- Bluetooth, smartphone mirroring, and USB ports
- Additional driver alerts including parking sensors, parking camera, and some models have a 360-degree camera
- Enhanced materials (fabric, leatherette accents, or full leather seating options)
Comparison with Similar SUVs
To gauge whether the Yaris Cross is fairly priced, it helps to compare it to its closest rivals in the compact crossover class:
| Vehicle | Engine | MSRP (USD) | “Best in Class” for |
|---|---|---|---|
| Toyota Yaris Cross L | 1.5L Hybrid | $21,400 | Reliability, interior tech, and hybrid efficiency |
| Honda HR-V LX | 1.5L Gasoline | $23,500 | Ride comfort and quiet cabin |
| Mazda CX-30 i-Select | 2.5L Gasoline | $25,900 | Driving dynamics and premium styling |
| Nissan Kicks S | 1.6L Gasoline | $21,900 | Budget-friendly entry point |
While comparable models like the Nissan Kicks offer slightly lower prices, many buyers are drawn to the rugged design and proven hybrid system of the Yaris Cross, even if it requires a slightly higher investment.
Purchasing Options: New vs. Pre-Owned
While this article focuses specifically on the cost of a new Yaris Cross, it’s worth briefly comparing it to the pre-owned or certified pre-owned (CPO) market.
Depending on the demand and production availability in your area, buying a used 2021 or 2022 model can offer significant savings – several thousand dollars in some cases. CPO models often include remaining warranty periods, service history, and additional inspections.
However, the benefit of purchasing a brand-new Yaris Cross lies in:
- The latest safety tech and onboard driver-assistive systems
- Manufacturer warranties (Toyota typically offers a 3-year/36,000-mile warranty)
- Eligibility for tax rebates and alternative energy credits in certain countries
If you’re looking for the very latest enhancements or want the flexibility to finance new car incentives, a new Yaris Cross is the better choice.
Tips to Lower the Cost of Your Purchase
Looking to get the most car for your budget? Here are a few tried-and-true techniques when evaluating or purchasing a new Yaris Cross:
1. Consider End-of-Year Sales
Dealerships often offer better pricing towards the end of Q4 in hopes of clearing inventory for the next model year. This often includes bonus cash offers or added trade-in flexibility.
2. Watch for Manufacturer Rebates
Toyota occasionally offers promotional financing or cash rebates for hybrid vehicle purchases. These can help reduce the upfront cost or monthly payments.
3. Trade-in Your Current Vehicle
If you’re already driving a hatchback or compact SUV, trading it in can reduce your overall cost or monthly payment.
4. Explore Loyalty and Lease Specials
Toyota often offers deals for loyal customers or first-time SUV buyers to encourage financing or leasing options at favorable terms.
Conclusion: Is the Yaris Cross Worth the Price?
When considering the overall value proposition of a new Yaris Cross, the vehicle offers a compelling mix of affordability, efficiency, technology, and SUV styling. While prices can range from under $22,000 in the U.S. to over £33,000 in the UK depending on specifications and options, most configurations strike a solid middle ground for buyers looking for an urban-friendly yet rugged hatchback-style SUV.
Whether you’re an eco-conscious buyer leaning into the hybrid system, a tech-savvy driver enjoying the connectivity or someone seeking a small family-friendly vehicle — the Toyota Yaris Cross is a top contender.
Remember, the final price depends heavily on your location, trim selection, and optional features. Always schedule a test-drive, compare different trims, and keep your local dealership informed of your preferences — especially if you’re interested in a particular color or engine option that may have limited availability.
Are you planning to buy a new Yaris Cross this year? Which trim level suits your lifestyle best? Let us know below — or reach out to your local Toyota dealer today and get behind the wheel of this futuristic, ultra-efficient little SUV.
What is the starting price of a brand new Toyota Yaris Cross?
The starting price of a brand new Toyota Yaris Cross varies depending on the region, trim level, and optional features selected. As of the latest data, in many markets including Europe and Asia, the base trim of the Yaris Cross typically starts around $20,000 to $23,000 USD. This price usually includes essential features such as basic infotainment, safety systems, and standard fuel-efficient hybrid powertrains, making it a competitive option in the subcompact SUV segment.
In the United States, where the Yaris Cross is relatively new to the lineup, the starting Manufacturer’s Suggested Retail Price (MSRP) begins closer to $23,000 for the entry-level LE trim. Additional costs can be expected if opting for higher trims like the XLE or Platinum, which add amenities such as leather upholstery, advanced driver-assistance systems, and enhanced multimedia capabilities. These variations give consumers flexibility depending on their budget and desired features.
How does the Yaris Cross compare in price to other subcompact SUVs?
The Toyota Yaris Cross is competitively priced when compared to other subcompact SUVs such as the Honda HR-V, Kia Seltos, and Mazda CX-30. While it sits on the lower end of the pricing spectrum in many markets, it still offers a hybrid powertrain as standard, which many competitors offer only as an optional upgrade or not at all. This hybrid efficiency contributes to its appeal despite its compact size and budget-friendly price.
However, some competitors offer more interior space, more powerful engines, or more upscale cabin materials at similar price points. For example, the Kia Seltos provides all-wheel drive and a more aggressive design for a similar starting price. The Yaris Cross, on the other hand, emphasizes Toyota’s reputation for reliability, low maintenance costs, and strong resale value, which can make it a more economical choice in the long run despite fewer luxury features at entry levels.
What factors influence the final cost of the Yaris Cross?
Several factors affect the final cost of the Toyota Yaris Cross beyond the base MSRP. Trim level is a primary determinant, with higher trims costing several thousand dollars more and offering additional features such as panoramic sunroofs, adaptive cruise control, and premium audio systems. Add-ons like all-wheel drive (where available), towing packages, and special paint finishes also influence the final price tag.
Geographic location and dealership incentives can further affect the total cost. Buyers in urban areas or markets with high demand may face higher retail prices, while rural or less competitive markets may offer better deals. Additionally, seasonal promotions, manufacturer rebates, and customer loyalty discounts can reduce the final amount paid, so it’s wise to shop around and negotiate financing options before purchasing.
Are there any additional costs after purchasing a Yaris Cross?
While the purchase price of the Toyota Yaris Cross is straightforward, there are additional expenses that new owners should consider. These include registration fees, insurance premiums, taxes, and initial maintenance costs. In some regions, environmental or emissions-related fees may also apply, especially for hybrid and electric vehicles. These can vary greatly depending on local regulations and insurance companies.
Owners may also want to invest in extended warranties, additional accessories such as floor mats, roof racks, or a backup camera enhancement. Fuel costs are relatively low due to its hybrid powertrain, but regular maintenance such as tire rotations, oil changes, and software updates should also be factored into overall ownership costs. Toyota’s hybrid systems are known for reliability, but servicing hybrid components can occasionally cost more than traditional systems.
Is the Yaris Cross a worthwhile investment given its price?
The Toyota Yaris Cross offers a compelling mix of affordability, fuel efficiency, and Toyota’s trusted reliability, making it a strong investment for buyers looking for a compact SUV. The hybrid drivetrain contributes significantly to its fuel economy, which can save hundreds of dollars annually on fuel costs. Its compact size also makes it ideal for urban driving and easy parking, appealing to city dwellers or first-time SUV buyers.
While it may not be the most spacious or luxurious SUV in its class, the Yaris Cross offers excellent value for its price. Lower insurance costs, low depreciation, and a high safety rating also improve its overall worth. If your priorities include eco-friendliness, reliability, and a no-nonsense driving experience, the Yaris Cross is likely a worthwhile investment, especially compared to more expensive or less efficient rivals.
Can I lease a Yaris Cross, and what are the monthly costs?
Leasing is an available and popular option for purchasing the Toyota Yaris Cross, offering lower monthly payments compared to outright buying. Monthly lease costs typically start around $250 to $300 for the base model, depending on trim level, mileage allowance, and the lease duration, which usually ranges between 24 to 36 months. Factors like down payments, trade-ins, and regional promotions can significantly affect monthly payments.
Leases often come with mileage caps—usually between 10,000 and 15,000 miles per year—exceeding which could result in additional fees. It’s important to understand lease terms thoroughly before committing, including wear and tear guidelines and end-of-term options. For buyers who prefer to drive a new model every few years without long-term ownership, leasing the Yaris Cross provides flexibility and cost-effectiveness.
What are the trim levels available and their respective prices?
The Toyota Yaris Cross is available in several trim levels designed to cater to a range of budgets and preferences. In the U.S., the trims generally start with the LE, followed by the XLE, and then the top-tier Platinum. The LE trim, starting at around $23,000, is ideal for those looking for essential features and fuel efficiency. The XLE, priced around $25,500, includes premium comforts such as heated seats and a larger display screen.
The Platinum trim, typically starting at approximately $27,000, adds advanced driver assistance systems, a premium audio system, push-button start, and more upscale interior materials. Each trim also allows for optional packages, such as a towing package or a tech upgrade bundle, which can increase the cost. By offering a tiered trim structure, Toyota allows buyers to choose the right balance of cost and functionality suited to their lifestyle and budget.